The short answer
Make sure people can follow you. That means a Page, or a profile with pro mode on. Invite your friends. Post Reels, since Reels reach people who do not follow you yet. Post when Insights says your audience is online. Do not beg for follows, because Facebook cuts the reach of engagement bait.
Followers vs likes: what counts now
On a Page, followers are the number that matters. Facebook replaced the Like button on Pages with a Follow button. If someone liked your Page and also followed it, they still follow it. If they only liked it, that link was removed.
So “Page likes” and “Page followers” now mean the same thing. This guide covers followers and reach. For reactions on single posts, see how to get more likes on Facebook.
Step 1: let people follow you
Followers can only come from two places.
| Where | Who can follow | How to set it up |
|---|---|---|
| A Page | Anyone | Create a Page. It has a Follow button by default. |
| A personal profile | Friends only, unless pro mode is on | Turn on pro mode |
To turn on pro mode: click your profile photo, then your name. Click Options under the cover photo. Click Turn on professional mode, then Turn on. Facebook’s pro mode page says this sets Who can follow me to Public. You also get insights and creator tools.
One warning. If you turn pro mode off later, that setting goes back to Friends. You lose every follower who is not your friend. Turning it back on lets public followers in again.
Step 2: invite the people you already know
This is the fastest first hundred. Go to your Page. Click Options under the cover photo, then Invite friends. Pick names and click Send invitations. In the app, tap Options, then Invite friends, pick people, then tap Send invitations.
Facebook does not publish a daily invite limit. If the button stops working for a while, wait a day and try again.
Step 3: post Reels to reach people who do not follow you
Reels are the main way strangers find you on Facebook. Since June 2025, every video you post on Facebook is shared as a Reel. Reels can be any length or orientation.
Facebook’s Reels tips page lists what gets Reels seen and what holds them back.
- Use vertical video. Facebook says horizontal video is harder for others to recreate.
- Use your own footage. Pages get the most reach when most content is filmed or made by you.
- Use music from the Facebook library or your own audio.
- Avoid blurry video, borders, and watermarks from other apps.
- Keep captions clean. Facebook says captions with no links, few capital letters, and five hashtags or fewer perform best.
To post a Reel on desktop: click your name, then Reels, then Create a Reel. Click Add Video, pick your file, choose your audience, and click Publish. Set the audience to Public so people outside your friends can find it.
Facebook’s ranking system predicts whether a viewer will watch a video to the end. A short video with a clear start beats a long one that drifts.
Step 4: post when your audience is online
Open your Page and go to Professional dashboard, then Insights. It shows when your audience is on Facebook. Age, gender and location only show up once Facebook has data from 100 or more people.
Pick the two busiest hours and post then for two weeks. Then check Insights again. Who posted and when are two of the signals Facebook uses to rank a post.
Step 5: borrow reach from groups and Instagram
Share to groups. Switch into your Page. Under the post, click Share, then Share in a group. Pick the group, add a line of text, and click Share. Only share where the post fits the group’s topic, or admins will remove it.
Cross-post from Instagram. Before you share a post on Instagram, scroll to Share to and turn on your Facebook Page. To make this automatic, open Accounts Center, then Sharing across profiles. Pick Instagram as the source and Facebook as the target. Then turn on Instagram posts.
Both tools put your post in front of people who have never seen your Page. Some of them will follow.
What Facebook demotes
Engagement bait. Facebook’s engagement bait page says posts and Pages that use it get less distribution. It names four kinds: react baiting, comment baiting, share baiting and vote baiting. “Follow for part two” and “Like if you agree” both count. Asking for help, advice or recommendations is allowed.
Fake engagement. Bots, exchange groups, and copies of the same content across many Pages all count. Facebook says accounts that do this get reduced distribution and lose access to monetization.
Recycled content. Reposting other people’s videos, even with your watermark, is not enough. Facebook wants creative edits, voiceover or commentary.
Why am I not getting followers?
Check these in order.
- Can people follow you? If you post from a profile without pro mode, only friends can follow. Fix that first.
- Are you posting video? Text and link posts do not travel outside your followers. Reels do.
- Are you posting at dead hours? Compare your post times with Insights.
- Is the account restricted? A restricted or hacked Page stops growing. Our guide on how to contact Facebook covers the fixes.
- Are you tracking the right number? Facebook rounds counts on Pages. If you run an Instagram account too, our free Instagram follower count checker shows the exact figure there.
Paid options, honestly
Facebook’s own tool is a boosted post. Switch into your Page, click Ads center, then Advertise, then Boost Facebook content. Click Boost post on the post you want. You pick a goal, an audience, a duration and a daily budget, then click Publish. One catch: boosting from the iPhone or iPad app may add a 30 percent Apple fee on top.
Famoid sells Facebook Page followers and Page likes delivered through ads. We do not use bots. We only need your Page link, never your password. Paid reach gets your Page seen, but people still decide to follow based on what they find there.