TikTok analytics are vital if you want to create a successful TikTok marketing strategy. It helps you understand the performance of your content in terms of demographics like gender and more. Knowing the gender that engages most with your content helps you create customized content for them. Here’s how you check for gender analytics on TikTok:
Switch to a TikTok Pro Account
If you want to access your analytics on TikTok, you need to switch to a Pro account. This allows the app to track your audience and content.
To switch to a pro account, you need to click on the account’s Settings, go to “Manage My Account,” and tap on “Switch to a Pro Account.”
Check for Gender Analytics
After switching to pro, go back to the TikTok profile page. Then click on the three dots icon in the upper-right corner of your screen. When the settings window opens, find the analytics icon and tap on it. Next, hit the followers tab at the top of the screen. You’ll see a pie chart that shows the distribution of your followers by gender and more.