The thresholds at a glance
| Way to earn | Followers needed | Other rules |
|---|---|---|
| Live gifts | 1,000 | Age 18+ |
| Creator Rewards Program | 10,000 | 100,000 views in last 30 days, age 18+, videos over 1 minute, eligible country |
| TikTok Shop affiliate | About 1,000 (varies by country) | Age 18+ |
| Brand deals | None | Brands look at views and niche |
| Selling your own product | None | You need something to sell |
Numbers come from TikTok’s own Creator Portal as of August 2026. TikTok changes them from time to time. Check the Creator tools in your app for your country.
1. Live gifts — 1,000 followers
Once you have 1,000 followers and are 18 or older, you can go live. Viewers can send you virtual gifts. Gifts turn into Diamonds. You can cash out Diamonds once you reach the minimum in your country. TikTok keeps a share. Viewers buy gifts with Coins. Our TikTok Coins guide explains what each gift is worth.
Full details on the Live rule are in our guide: How many followers to go live on TikTok?
2. Creator Rewards Program — 10,000 followers
This is the program that pays for views. To join you need:
- 10,000 followers
- 100,000 video views in the last 30 days
- Age 18 or older
- An account in an eligible country (the US, UK, France, Germany, Japan, Korea and Brazil are included)
- Videos longer than one minute that follow the rules
Pay is per 1,000 qualified views. Creators report somewhere between $0.40 and $1.00. Topics with high ad demand pay more. Videos people watch to the end pay more. For real examples by view count, see how much TikTok pays.
3. TikTok Shop affiliate — about 1,000 followers
You add products from TikTok Shop to your videos and Lives. When someone buys, you get a commission. In most countries you need about 1,000 followers and to be 18 or older. Some regions set it lower. Open the Shop tab in your app to see the rule for you.
4. Brand deals — no minimum
A brand pays you to feature their product. There is no follower rule. Brands care about your views, your niche and how real your audience looks. Small accounts with a tight niche get deals all the time.
5. Your own product — no minimum
Sell a course, a preset pack, a print, a service. TikTok is the shop window. This is how most small creators actually earn.
How to reach the numbers faster
- Post every day. More videos means more chances to land on the For You page.
- Make the first two seconds count. Watch time is what TikTok rewards.
- Go longer than one minute once you aim for Creator Rewards. Shorter videos do not count.
- Reply to comments with video. It feeds the algorithm and your audience.
- Track your count. Our free TikTok follower counter shows your live number so you know exactly how close you are.
- Learn what works. Our guide to getting more followers on TikTok goes deeper on each step.
A paced follower push can help you cross a line like 1,000 for Live or Shop. Famoid sells TikTok followers, likes and views with gradual delivery and no password. But bought followers do not create watch time. Creator Rewards pays for real views, so the content still has to do the work.