Instagram is hands down one of the most popular social media platforms today.
Billions of people log into this platform daily to share images, videos, and engage with their friends.
It’s also a profitable marketing channel for many businesses around the world.
Be it a small business or a large Fortune 500 company, almost everyone is on Instagram today and productively advertising their product or services.
Even though the platform is popular, you should not make any advertising or business decisions based on fluff.
Every business decision you take, be it running ads on Instagram or hiring new employees, should based on solid data.
In this post, we’re going to share 34 crazy Instagram stats that you have probably never heard before.
These Instagram statistics will not only help you understand the current state of the platform but will also help you in shaping your Instagram marketing strategy.
So, without wasting any further time, let’s dive right into the post.
Instagram User Stats
1. India is the largest user base of Instagram, with over 229 million users
As of January 2023, among all the countries, India has the largest user base on Instagram, with over a massive 229 active users on the platform.
The United States stands second on the list with over 143 million users, and Brazil holds the third spot with 113 million users.
This statistic clearly shows how big of a market India is for Instagram, and it can probably become a big market for your business, too.
As of July 2023, Instagram has over 2 billion monthly active users worldwide on the platform, just behind Facebook, YouTube, and WhatsApp.
However, the daily active user numbers of Instagram are 1.3 billion.
According to SimilarWeb’s real-time data, Instagram is the fourth most visited website on the entire planet, with approximately 6.3 billion monthly website visits.
Google holds the first position in the list, while YouTube and Facebook hold the second and third positions, respectively.
More than 101.9M+ people search the term “Instagram” on Google every single month.
And currently, as per Similarweb, it’s the 12th most searched term on Google search engine.
5. 70.1% of users use Instagram to post videos or images on the platform
Why do you use Instagram?
To post cool pictures or videos, right?
Well, if yes, 70.1% of Instagram users also do the same thing.
In other words, 70.1% of Instagram users mainly use the platform to share their videos or images with the world.
These numbers are not shocking as Instagram is mainly an image-sharing platform only.
Instagram is the second most downloaded app worldwide, with over 548 million downloads across all types of devices (iPhone and Android).
Surprisingly, TikTok holds the first position on the list with 672 million+ app downloads.
7. On average, Instagram users spend 11+ hours a month on the app
On average, a normal Instagram user spends close to 11.7 hours every single month scrolling the Instagram app. There is no doubt why it’s the most popular social media platform among youngsters.
Instagram Avdertising Stats
Ask any marketer. They love Instagram.
Whether you want to build your brand or get direct sales for your products, Instagram can be a game changer for you if used correctly.
In fact, the stats also indicate the same.
According to a global survey, 80% of marketers used Instagram to promote their business.
Facebook stands at #1 position in the list, with 89% of the marketers using the platform.
Currently, more than 2 million advertisers are actively using the Instagram platform to promote their products or services to their target audience.
No doubt, advertisers love Instagram.
Instagram ads are not expensive.
In fact, the average CPC that marketers are paying for Instagram ads is somewhere between $0.70 – $1.00.
Of course, sometimes the CPC can also be a bit higher, depending on your targeting, demographic, product, or ad optimization.
Still, if you look at the CPC of other ad networks like Google Ads, Instagram ads are still affordable and cost-effective.
Instagram makes a hell of a lot of money from its ad services.
This year alone, they are predicted to earn a whopping $50.58 billion in ad revenue. This number might grow to $59.61 billion by 2024.
Last year, Instagram reported an ad revenue of $43.2 billion.
Instagram Demographic Stats
12. With 74% penetration, Brunei is the country with the highest Instagram audience reach
Almost 74% of the country Brunei’s population uses the Instagram platform. This country has the highest audience penetration rate on Instagram. Kazakhstan stands in the second position, with over 72.5 of the population using the platform.
Currently, 17% of all global Instagram users are male, aged between 18-24. Females around the same age group are 13.9% of the total Instagram user base.
More than half of Instagram’s users are aged below 34 years, including both genders.
This clearly shows the platform is most popular among young audiences.
As per the gender split between Instagram users, 51.8% of the total Instagram users worldwide are male, while 48.2% are female.
On average, US adults spend at least 30 minutes scrolling Instagram daily.
TikTok and YouTube hold the first and second positions with around 45 minutes of daily usage.
47% of all American adults use the Instagram platform.
That’s almost half of the population of the USA.
YouTube is the most used social media platform by adults in America, with almost 82% of the adult population using the platform.
Instagram Influencer Statistics
17. Christiano Ronaldo is the most-followed Instagram personality
Christiano Ronaldo is not only the GOAT inside the ground, but he is also the same off the ground.
With over 608M+ followers, Christiano Ronaldo is the most-followed Instagram personality as of October 2023.
No one has even come closer to these numbers.
The picture Lionel Messi posted with his Argentina teammates right after winning the FIFA World Cup 2022 became the most liked picture on the platform.
His post got 61M+ likes within a day.
19. 50% of Instagram users prefer to see funny content on their feed
According to a global online survey that was conducted in 2022, 50% of Instagram users prefer to watch or see funny content on their Instagram feeds compared to other types of content.
On the flip side, 46% of the people prefer to see creative content, and 41% of the users want to see more informative posts on the platform.
Between January and June 2022, Jorge Gomez became the fastest-growing Instagram influencer, with a whopping 573% growth over that period.
21. Micro-influencers have the highest engagement rate and popularity on Instagram
According to a global survey, micro-influencers who have between 1k and 10k followers have the highest engagement rate of 2.53%.
While big influencers only have about 1.9% engagement rate.
Out of every 100 Instagram influencers, 7 focus on the beauty niche.
In other words, about 7.63% of Instagram influencers are focused on beauty topics.
Lifestyle was the most popular category among Instagram influencers, with around 14.32% share.
$1,200 is the minimum average price per post that Instagram influencers charge worldwide, with over a million followers.
The average maximum price per post with the same amount of followers was $7,000.
The research was done in 2022, so the numbers might have been inflated during this time.
Instagram Stories Stats
The organic reach on Instagram stories has declined rapidly over the last few years. These days, regular Instagram post or reels gets double the amount of reach compared to Instagram stories.
86.6% of all Instagram users post stories at least once in a blue moon.
Out of that, 63.4% of the users prefer to regularly post stories on their profile, while 36.6% of the users mostly watch other’s stories.
Instagram Reels Stats
Reels have the highest engagement rate on Instagram compared to any other type of content.
In 2023, the average engagement rate of Instagram reels was 1.23%, while carousel and normal image posts had an average engagement rate of 1.2% and 0.72%, respectively.
On average, Instagram users reshare Instagram reels 1 Billion times a day with their friends and family members through direct messages.
Users watch Instagram reels at least 30% of their time on Instagram.
That might seem like a significant number, but compared to its competitors like YouTube shorts and TikTok, Instagram reels are still lagging behind in terms of usage time.
Most of the songs that people use on Instagram reels are created by Indian artists.
The numbers show that every 15 out of 20 songs used for creating Instagram reels are from Indian artists.
A report by the Wall Street Journal reveals that Instagram users consume around 17.6 million hours of reel content daily.
Even with this massive number, they are getting 10 times less usage time than TikTok. Currently, users spend around 197.8 million hours watching TikTok videos.
31. 80% of the brands have posted at least one reel on their profile
Almost 80% of the brands and businesses have tried out posting Instagram reels at least once on their profile.
Mostly, brands within the sports industry publish a good amount of reels on their profile to boost organic growth and engagement.
Instagram Stats For Business
32. Over 200M+ businesses have accounts on Instagram
Currently, more than 200 million businesses have accounts on Instagram that use the platform to promote their businesses to their target audience.
The average engagement rate on posts made by business profiles stands at just 0.54%.
34. 35% of Instagram users will make some sort of purchase within the platform
As per a report published by Insider Intelligence, 35% of Instagram users will buy some sort of product or service on the platform in 2023.
Right now, Facebook holds the crown for the highest social buyer penetration.
So these are some mind-blowing Instagram stats that you might not have heard before.
To be honest, we also didn’t know about some of the stats until we started researching for this post.
Overall, even though TikTok is taking the world by storm and almost defeating most social media platforms.
Instagram still competes head-to-head with TikTok and other platforms to keep the crown for the coolest social media platform among Genz’s young audience.
If you’re also a die-hard Instagram lover, don’t forget to share these Instagram stats with your friends.