Do you want to know how to hide likes on Instagram?

If yes, this post is for you.

As per Statista’s study in 2018, 43% of teenagers with low social-emotional well-being confessed that they had deleted social media posts because they got too few “likes.” they also stated that they feel bad about themselves if no one likes or comments on their posts. 

There’s no doubt that vanity metrics such as likes, views, and follower counts matter greatly in measuring your social media account’s growth. But, focusing too much on these metrics and measuring success only through likes and views is harmful. 

The negative effects of social media on mental health are no longer a secret. And the numbers of likes, views, and followers only cater to the anxiety, ego, or envy of online users. 

Thankfully, Metaverse realized this negative impact of “likes and views” long ago. And they introduced new features to allow Facebook and Instagram users to hide likes and numbers of views on their and others’ posts. 

So, if you want to move away from the vanity metrics on Instagram but don’t know how to, this post is for you. 

In this post, we’ll show you how to hide likes on Instagram following some really simple steps.

So without wasting any further time, let’s dive in.

Can You Hide Likes on Instagram?

Yes, you can hide the number of likes and views on your posts on Instagram. 

In 2021, Instagram officially announced that they wanted to give users more control by enabling the option to hide likes. Instagram users have the power to hide the like and view counts on their own posts and others’ posts as well. 

“We tested hiding like counts to see if it might depressurize people’s experience on Instagram. What we heard from people and experts was that not seeing like counts was beneficial for some and annoying to others, particularly because people use like counts to get a sense for what’s trending or popular, so we’re giving you the choice.”Instagram, On May 26, 2021.

How to Hide Likes on Instagram on Other People’s Posts

Hiding likes on other people’s posts on Instagram is easy and reversible. Here’s how you can do it: 

Step 1. Open Instagram and go to your profile. 

Step 2. Tap on the three black horizontal lines on the upper right side of your screen.

Step 3. From the pop-up menu, select the Settings option. 

Instagram settings

Step 4. From the settings menu, tap on Privacy.

Instagram privacy

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Step 5. From the Privacy tab, select the Posts option.

Instagram posts

Step 6. In the posts menu, toggle on (it will turn blue) the Hide Like and View Counts button. 

Hide likes on Instagram posts

That’s it. All the likes or view counts on other Instagram accounts’ posts will be hidden from now on. 

And if you’ve changed your mind and want to unhide the likes from other’s posts, just follow all the steps we’ve mentioned above, and toggle off the Hide Like and View Counts button in the final step. This will make all your hidden likes and view counts reappear. 

How to Hide Likes on Instagram For Your Own Posts Before Posting

There are two ways Instagram lets you hide likes and view counts from your own posts: A) Before posting and B) After Posting.

So, if you like to hide the vanity metrics before posting a video or carousel on Instagram, simply follow the steps below: 

Step 1. Open Instagram and start creating a new post as you usually would.

Step 2. When you arrive at the step where you can add a caption, scroll down and find the Advanced Settings option. 

Step 3. Tap on the Advanced Settings option; from there, you can turn on the Hide Like and view counts on this post button. 

Hide likes and views on Instagram posts before posting

And this way, you can hide the likes and view counts on your own Instagram posts before making them live. Now remember, after hiding, others won’t be able to see the numbers of likes, but you’ll still be able to see the number of likes and views on your posts. 

How to Hide Instagram Likes For Your Posts After Posting

To hide Instagram likes and views counts after posting, you can follow the steps below: 

Step 1. Select a post you’d like to hide likes on.

Step 2. tap the three dots in the upper right corner of that post. 

Step 3. from the pop-up menu, tap on the Hide Like Count option. 

Hide likes on Instagram post after posting

There you go! You’ve successfully managed to hide the number of likes on your post. 

After hiding the numbers, other people on Instagram will simply see this message “liked by one user and others.” 

Can You Hide Likes on Instagram Reels?

Just like Instagram posts and videos, you can hide likes on Instagram reels. But, the feature is not yet available on the app version. 

So, if you want to hide the number of likes on reels, you have to open Instagram from a desktop or mobile browser. Here’s how you can do it: 

Step 1. open on your browser and log in to your profile. 

Step 2. Now, head to your profile from the top right corner of your screen. 

Step 3. Select the reel you wish to hide the likes count. 

Step 4. Click on the three horizontal dots button from the top right side of the reel window. 

Step 5. Now select the Hide Like Count option. 

Once you complete the steps, the number of likes under your reel will be hidden from your audience. 

Why Can’t You Turn Off Likes on Instagram?

Although Instagram has tested the feature to hide likes for years, it has only been a year since it became accessible to all of us. 

So, if you can’t hide likes on Instagram, there’s a possibility you haven’t received the update yet. 

If you’re unable to hide likes, make sure to check if you have the latest version of the app. You can visit Google Play Store or Apple Store to check if there’s any recent update available. 

If there’s no update available and you still can’t hide likes on your posts, try uninstalling and reinstalling your app. You can also check your device’s settings to see if your operating system is updated. If the operating system isn’t up-to-date, it can prevent Instagram from running properly. 

Sometimes bugs or technical errors from Instagram can also stop the app from functioning properly. In such cases, it’s best to wait for Instagram to fix the issue. 

If all of the tips mentioned above fail, you can report the problem by visiting Insgtam’s settings and selecting Help. 


Hiding or unhiding the numbers of likes and view counts doesn’t make any difference on the Instagram algorithm. 

However, the numbers act as social proof on social media. If you’re running a business or providing a service, these likes can represent your credibility. 

So, ultimately it’s your decision whether you wish to hide or unhide the likes on your posts on Instagram. 

Whatever you decide, the good news is that Instagram allows you to choose both according to your preference. 

We hope now you clearly understand how to hide likes on Instagram in the most easiest way.