Wondering how to add a link to an Instagram story? This is a fantastic tool for using your Instagram account to generate new followers, buyers and revenue. Unfortunately, it’s also a tool that is restricted for access, and that not everyone can use.

And even once you can add a link to an Instagram story, you’ll find it’s not as straightforward as some other platforms. Read on then to learn more about this process and what you need to know.

How to Add Link to an Instagram Story? - Famoid

How to Add Link to an Instagram Story? – Famoid

How to Add a Link to an Instagram Story

If you want to add a link to your Instagram story, then you need first and foremost to create a story. This is easy to do either by swiping on the screen, or by selecting a photo or video and then sharing it with your Instagram Live (rather than the feed) from outside the app.

Either way, you’ll notice an icon in the top right that looks like a chain. If you click on this, then you’ll see the option that reads “+URL”, which will allow you to add a link to any site on the web.

Now type the URL into the text box that appears. Then, once you’re done with creating your post, just click on the “+Story” button at the bottom right of the Story in order to share it.

And that’s the entire process! That’s how to add a link to an Instagram Story. The link is then activated by swiping upward during the playback of the story. This is convenient, though many people don’t realize this – so it can be handy to include the instruction in your post itself.

Only thing is, you might find that you don’t have any of those options there…

Why Can’t I Add a Link to My Instagram Stories?

If you have looked and you find that you don’t have the necessary privileges to share links on your Instagram stories, then you may be wondering why not! If the chain isn’t there, then how can you add a link to an Instagram story?

Sharing links on Instagram stories is a feature that is only available in two circumstances:

  • You have over 10,000 Instagram subscribers
  • You have a verified account

Let’s take a look at how both these work.

Of course, getting subscribers is something that is straightforward enough. You will need to know how to build a following and generate momentum. This mean posting regularly and consistently, making sure that each post is high quality, and being sure to include lots of smart use of hashtags with each post. That normally means using hashtags that are currently popular, but that aren’t so popular as to be completely saturated. If you pick a topic that is overly popular, then your posts will disappear and no one will see them.

Unfortunately, even with the best strategy in the world, growing an account to 10,000 subscribers will still take a large amount of time and a large amount of patience. This may leave you drumming your fingers on the table, wondering how to add a link to an Instagram story in that case!

That’s why it’s fortunate that there is another option: getting a verified account.

How to Add a Link to an Instagram Story With a Verified Account

For those not familiar with the term, a verified account is an account that has been checked by Instagram and that is deemed to be the authentic account of that user.

That’s great you might be thinking, after all, you really are you. The only small issue is that this feature is normally reserved for individuals that have some amount of status or clout. That means big brands, or famous celebrities.

If you think you might be able to get a verified account, then you can do so by selecting the option in the settings menu, and then choosing to create the verified account. You’ll need to send off your license or another form of identification, and then wait IG to get back to you.

Why Add Links to Stories?

So now the next question: why should you add links to your Instagram stories? What are the benefits? Why do you need to know how to add a link to an Instagram story in the first place?

The obvious reason is so that you can promote things, and ideally make money as a result.

  • Instagram has the power to be hugely beneficial for businesses as a marketing platform. That’s because it has the unique ability to promote lifestyles and concepts through imagery, rather than relying on thick text to try and explicitly instruct people to buy things. This makes a MASSIVE difference.
  • The only problem is that you can’t add a live link in a regular Instagram post. Many people get around this by placing links in their bio. They can then suggest that users ‘check their bio’ in order to learn more about a product.
  • This is limited however.
  • So by providing links directly within a story, you can capitalize on their power and hopefully convert more of your loyal and motivated followers into buyers.
  • Don’t have a product or service that you are hoping to sell? Not a business? There are still benefits to having these links!

Firstly, a link can be a fun way to communicate with your audience and to share things you find interesting or are passionate about (this is ideal for those that believe strongly in a cause).

At the same time, being able to share links means you can open yourself up to sponsorship. The going rate for a sponsored post on Instagram is $1,000 per 100,000 subscribers. That means you can potentially earn a huge amount if you have a big enough following – and of course more people will want to pay for sponsored posts if those posts can include links. Some people actually make a living on Instagram this way!

That’s surely living the dream: being paid to wear nice clothes or visit exciting places! So that’s why you should learn how to add a link to an Instagram story…

Also, you can check Famoid’s real engagements packages for Instagram here.


Famoid Blog – 2019