Instagram Issues

34 Crazy Instagram Stats You Have Never Heard Before

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Instagram is hands down one of the most popular social media platforms today.

Billions of people log into this platform daily to share images, videos, and engage with their friends.

It’s also a profitable marketing channel for many businesses around the world.

Be it a small business or a large Fortune 500 company, almost everyone is on Instagram today and productively advertising their product or services.

Even though the platform is popular, you should not make any advertising or business decisions based on fluff.

Every business decision you take, be it running ads on Instagram or hiring new employees, should based on solid data.

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In this post, we’re going to share 34 crazy Instagram stats that you have probably never heard before.

These Instagram statistics will not only help you understand the current state of the platform but will also help you in shaping your Instagram marketing strategy.

So, without wasting any further time, let’s dive right into the post.

Instagram User Stats

Table of Contents show

1. India is the largest user base of Instagram, with over 229 million users

Instagram stats india is the largest userbase
Source: Statista

As of January 2023, among all the countries, India has the largest user base on Instagram, with over a massive 229 active users on the platform.

The United States stands second on the list with over 143 million users, and Brazil holds the third spot with 113 million users.

This statistic clearly shows how big of a market India is for Instagram, and it can probably become a big market for your business, too.

2. Instagram has over 2 billion active users

Instagram user statistics
Source: Statista

As of July 2023, Instagram has over 2 billion monthly active users worldwide on the platform, just behind Facebook, YouTube, and WhatsApp.

However, the daily active user numbers of Instagram are 1.3 billion.

3. Instagram is the fourth most visited website in the whole world

Instagram is fourth most visited website
Source: SimilarWeb

According to SimilarWeb’s real-time data, Instagram is the fourth most visited website on the entire planet, with approximately 6.3 billion monthly website visits.

Google holds the first position in the list, while YouTube and Facebook hold the second and third positions, respectively.

4. Instagram is the 12th most searched term on Google

More than 101.9M+ people search the term “Instagram” on Google every single month. 

And currently, as per Similarweb, it’s the 12th most searched term on Google search engine.

5. 70.1% of users use Instagram to post videos or images on the platform 

Why do you use Instagram?

To post cool pictures or videos, right?

Well, if yes, 70.1% of Instagram users also do the same thing.

In other words, 70.1% of Instagram users mainly use the platform to share their videos or images with the world.

These numbers are not shocking as Instagram is mainly an image-sharing platform only.

6. Instagram is the second most downloaded app

Instagram is the second most downloaded app
Source: Statista

Instagram is the second most downloaded app worldwide, with over 548 million downloads across all types of devices (iPhone and Android).

Surprisingly, TikTok holds the first position on the list with 672 million+ app downloads.

7. On average, Instagram users spend 11+ hours a month on the app

On average, a normal Instagram user spends close to 11.7 hours every single month scrolling the Instagram app. There is no doubt why it’s the most popular social media platform among youngsters.

Instagram Avdertising Stats

8. Instagram is the second most used social media platform by marketers

Ask any marketer. They love Instagram.

Whether you want to build your brand or get direct sales for your products, Instagram can be a game changer for you if used correctly.

In fact, the stats also indicate the same.

According to a global survey, 80% of marketers used Instagram to promote their business.

Facebook stands at #1 position in the list, with 89% of the marketers using the platform.

9. More than 2 million advertisers are using Instagram

Currently, more than 2 million advertisers are actively using the Instagram platform to promote their products or services to their target audience.

No doubt, advertisers love Instagram.

10. Average Cost Per Click (CPC) of ads on Instagram ranges between $0.70 – $1.00

Instagram ads are not expensive.

In fact, the average CPC that marketers are paying for Instagram ads is somewhere between $0.70 – $1.00. 

Of course, sometimes the CPC can also be a bit higher, depending on your targeting, demographic, product, or ad optimization.

Still, if you look at the CPC of other ad networks like Google Ads, Instagram ads are still affordable and cost-effective.

11. Instagram is predicted to earn $50.58 billion in ad revenue in 2023

Instagram makes a hell of a lot of money from its ad services.

This year alone, they are predicted to earn a whopping $50.58 billion in ad revenue. This number might grow to $59.61 billion by 2024.

Last year, Instagram reported an ad revenue of $43.2 billion.

Instagram Demographic Stats

12. With 74% penetration, Brunei is the country with the highest Instagram audience reach

Almost 74% of the country Brunei’s population uses the Instagram platform. This country has the highest audience penetration rate on Instagram. Kazakhstan stands in the second position, with over 72.5 of the population using the platform.

13. Almost 17% of the global Instagram audience is male aged between 18-24

Instagram demographic stats
Source: Statista

Currently, 17% of all global Instagram users are male, aged between 18-24. Females around the same age group are 13.9% of the total Instagram user base.

More than half of Instagram’s users are aged below 34 years, including both genders.

This clearly shows the platform is most popular among young audiences.

14. 51.8% of the total Instagram worldwide users are male, while women users stand at 48.2%

Instagram stats on demographic
Source: Statista

As per the gender split between Instagram users, 51.8% of the total Instagram users worldwide are male, while 48.2% are female.

15. US Adult users spend at least 30 minutes a day on Instagram

On average, US adults spend at least 30 minutes scrolling Instagram daily.

TikTok and YouTube hold the first and second positions with around 45 minutes of daily usage.

16. 47% of American adults use Instagram platform

47% of all American adults use the Instagram platform.

That’s almost half of the population of the USA.

YouTube is the most used social media platform by adults in America, with almost 82% of the adult population using the platform.

Instagram Influencer Statistics

17. Christiano Ronaldo is the most-followed Instagram personality

Most followed Instagram profile
Source: Statista

Christiano Ronaldo is not only the GOAT inside the ground, but he is also the same off the ground.

With over 608M+ followers, Christiano Ronaldo is the most-followed Instagram personality as of October 2023.

No one has even come closer to these numbers.

18. Lionel Messi’s post on Instagram after winning the World Cup was the most-liked post on Instagram to date

Instagram statistics most popular post
Source: Statista

The picture Lionel Messi posted with his Argentina teammates right after winning the FIFA World Cup 2022 became the most liked picture on the platform.

His post got 61M+ likes within a day.

19. 50% of Instagram users prefer to see funny content on their feed

Type of content instagram users like
Source: Statista

According to a global online survey that was conducted in 2022, 50% of Instagram users prefer to watch or see funny content on their Instagram feeds compared to other types of content.

On the flip side, 46% of the people prefer to see creative content, and 41% of the users want to see more informative posts on the platform.

20. Jorge Gomez is the fastest-growing Instagram influencer

Between January and June 2022, Jorge Gomez became the fastest-growing Instagram influencer, with a whopping 573% growth over that period.

21. Micro-influencers have the highest engagement rate and popularity on Instagram

According to a global survey, micro-influencers who have between 1k and 10k followers have the highest engagement rate of 2.53%.

While big influencers only have about 1.9% engagement rate.

22. 7.63% of Instagram Influencers are focused on beauty topics

Out of every 100 Instagram influencers, 7 focus on the beauty niche.

In other words, about 7.63% of Instagram influencers are focused on beauty topics.

Lifestyle was the most popular category among Instagram influencers, with around 14.32% share.

23. The average price per post that Instagram influencers charge with a million followers is $1,200

$1,200 is the minimum average price per post that Instagram influencers charge worldwide, with over a million followers.

The average maximum price per post with the same amount of followers was $7,000.

The research was done in 2022, so the numbers might have been inflated during this time.

Instagram Stories Stats

24. Instagram story reach has declined rapidly over the last few years

The organic reach on Instagram stories has declined rapidly over the last few years. These days, regular Instagram post or reels gets double the amount of reach compared to Instagram stories.

25. 86.6% of Instagram users post stories

86.6% of all Instagram users post stories at least once in a blue moon. 

Out of that, 63.4% of the users prefer to regularly post stories on their profile, while 36.6% of the users mostly watch other’s stories.

Instagram Reels Stats

26. Instagram Reels have the highest engagement rate on the platform

Reels have the highest engagement rate on Instagram compared to any other type of content.

In 2023, the average engagement rate of Instagram reels was 1.23%, while carousel and normal image posts had an average engagement rate of 1.2% and 0.72%, respectively.

27. Instagram users reshare Instagram reels 1 Billion times a day through DMs

On average, Instagram users reshare Instagram reels 1 Billion times a day with their friends and family members through direct messages.

28. Instagram Reels account for 30% of the time people spend on Instagram

Users watch Instagram reels at least 30% of their time on Instagram.

That might seem like a significant number, but compared to its competitors like YouTube shorts and TikTok, Instagram reels are still lagging behind in terms of usage time.

29. 15 out of 20 most used songs on Instagram reels globally are created by Indian artists

Most of the songs that people use on Instagram reels are created by Indian artists.

The numbers show that every 15 out of 20 songs used for creating Instagram reels are from Indian artists.

30. Instagram users watch 17.6 million hours of reels every day

A report by the Wall Street Journal reveals that Instagram users consume around 17.6 million hours of reel content daily.

Even with this massive number, they are getting 10 times less usage time than TikTok. Currently, users spend around 197.8 million hours watching TikTok videos.

31. 80% of the brands have posted at least one reel on their profile

Almost 80% of the brands and businesses have tried out posting Instagram reels at least once on their profile.

Mostly, brands within the sports industry publish a good amount of reels on their profile to boost organic growth and engagement.

Instagram Stats For Business

32. Over 200M+ businesses have accounts on Instagram

Currently, more than 200 million businesses have accounts on Instagram that use the platform to promote their businesses to their target audience.

33. 0.54% is the average engagement rate on business account posts

The average engagement rate on posts made by business profiles stands at just 0.54%.

34. 35% of Instagram users will make some sort of purchase within the platform

As per a report published by Insider Intelligence, 35% of Instagram users will buy some sort of product or service on the platform in 2023.

Right now, Facebook holds the crown for the highest social buyer penetration.


So these are some mind-blowing Instagram stats that you might not have heard before.

To be honest, we also didn’t know about some of the stats until we started researching for this post.

Overall, even though TikTok is taking the world by storm and almost defeating most social media platforms.

Instagram still competes head-to-head with TikTok and other platforms to keep the crown for the coolest social media platform among Genz’s young audience.

If you’re also a die-hard Instagram lover, don’t forget to share these Instagram stats with your friends.


  • Jennifer Smith

    Jennifer Smith is a writer at specializing in social media and digital marketing. She likes to make complicated things easily understandable for everyone. Her writing expertise includes how-to guides, social media tips and tricks, and digital marketing. When she's not writing, she is either traveling in some part of the world or painting in her house. She has been writing for the past 7 years and has written dozens of blog posts and articles around various digital marketing and social media topics.

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