TikTok was introduced in 2016, and since then, it has skyrocketed, taking the spot of one of the trendiest social media platforms. 

The reason TikTok became popular is that users find it easier to communicate a specific message to a niche target audience with the help of a video, rather than sharing lengthy captions. 

Today, there are more than 1 Billion active users on Tiktok. 

TikTok is best when used in collaboration with other users, unlike other social media platforms like Instagram, and Facebook

But in this huge competitive platform, growing your follower base can be difficult if you don’t have the right mindset and strategies in place.

That’s why to ease the path for you a bit, in this post, we’ll show you how to get followers on Tiktok using the nine proven and most useful strategies.

Sow without wasting any further time, let’s dive right in.

How to Get Followers on TikTok (9 Ways)

1. Create Top-Notch Quality Content

Like all other social media platforms, the key to getting more followers on TikTok is through posting content regularly. 

You can choose to post at least one piece of content daily, as posting more is always better. Remember that the TikTok algorithm rewards posts that have more engagements and interactions. 

Create quality content only, as posting junk will not lead you anywhere. No audience likes low-quality content in their feed. Don’t feel low if you get thousands of likes for a video, while some others flop. This is very normal with TikTok. 

Get more followers on tiktok by creating quality content

Try to find a format that works well for your brand. For example, if you are dealing in fancy garments, you can try ‘A New Day with a New Way’ format to display various outfits on your TikTok.

This can be a great way to be active all seven days of the week, with new, engaging, and innovative content every time.

However, till-date nobody is sure how to crack the TikTok code, but being original is surely the brightest idea. 

2. Figure Out Who Your Ideal Audience Is

Understanding your target audience is crucial if you want to grow your TikTok followers, as each age group interacts differently on TikTok.

As it is not possible to satisfy everyone, knowing your target audience is important. You should consider creating videos that cater to the unique needs of your customers. 

TikTok target audience for growing follower base

When your target audiences are young, say between the ages of 16 to 26 years, then you need to create more engaging and funny videos. 

While, if you are targeting a group of 35-40 years of age, you probably have to think more for educational and informative videos. 

Problem-solving videos are often known to attract a wider range of audiences. Watching your competitor’s activities will also help you come up with the ideas that suit your audience best. 

You need to try various types of videos to find out the one that best resonates with your audience. You can also try combining 2-3 niches that interest your customers. 

For example, if you deal in fitness clothing and accessories, you can think of creating content for fitness enthusiasts. 

The videos should deal with fitness tips, workouts, etc. for the individuals who like to stay fit, and will be your right target audience. 

3. Have a Consistent Posting Schedule

Consistency is another factor you should watch. Posting your content frequently, and with scheduled intervals ensures better engagement with your audience. 

You can choose to upload content once a day, or a couple of times a week, but you need to keep a reliable schedule. 

When you stick to a particular time interval, your audiences start waiting to hear something from you at that time. 

Slowly you will see your TikTok follower base growing with more people taking interest in your videos. So, always post more and more as the more content you have, the greater are the chances for the audience to land on your pages. 

Moreover, never delete your TikTok videos. It has been noticed many times that a video posted a few days before, suddenly comes out as a hit and becomes viral on its own. 

4. Engage With Your Audience

TikTok, like all other social media platforms, is social. So, it becomes important to engage with your audience and other TikTok creators as well. 

Making a video in collaboration has a positive impact on the volume of your audience.  Try applying tactics of Like, Comment, and Stitching other users’ videos. 

Stitching enables you to add your own video at the end of a clip or help add your own commentary or additional information to the existing video. 

A great way to engage the audience is by using CTA. You can end your video with CTAs to check out similar videos, or just to follow you. 

The best time to add a CTA is when you are planning for a video series. Here, simply adding a text sticker at the end of a video that says ‘Follow us to catch the next part of the story will keep the audience engaged with your contents. 

Try providing value to your audiences, to keep them engaged. Most of the time, people watch videos to get something out of them. 

Design videos to help the audience learn something new. You can start by incorporating education about your products and services keeping them engaged with your TikTok videos.

5. Use Hashtags Effectively

Another way to grow more followers on TikTok is by using hashtags.

Like all other social platforms, hashtags are quite effective in TikTok as well. They make it easy to find contents an individual is interested in. 

When used strategically and in combination, it can help grow your TikTok audience much more effectively. 

Ensure to include the right hashtags, rather than using the most trending ones. Watch that the hashtags to be used are relevant to the context you are posting.

TikTok hastags

You can also add the ever-popular #fyp or #foryou hashtags to help expand the reach of your content. 

You can use a combination of content-specific hashtags and can then add general hashtags related to the platform, in order to make your content discoverable. 

For example, if you want to share a video of a staff working in your coffee house, you can use general hashtags like #barista#coffee, and can also add specific hashtags like #ForYou to get a specific spot on the For You page. 

You should consider adding more unique hashtags, plus a couple of hashtags with your business name. Or simply find what is trending via the in-app hashtags suggestion tool and use the same. 

Remember that hashtags help you with the TikTok page algorithms, and when used strategically it helps people to find your content easily. 

6. Post Your Contents at the Right Time

Another TikTok strategy is to post your content when your audiences are online. 

You can use some internet tools to help determine exactly when your audiences are most active, and post your content at that time only.

TikTok analytics also offers a pro-account to its users where you can find the best time when your followers are most active. 

Posting contents at that time have higher chances to reach a wider audience and produce more traffic to your site.

Here are the best times to post on TikTok.

For businesses to succeed on social media platforms and especially for TikTok, they should design a well-plan for their posts to be published. 

To attract a larger amount of followers, a certain level of timing is most necessary.  Better study the follower activity graph for 2-3 weeks, and then plan to post your content accordingly. 

You can also take help from the stats of other social media platforms, to understand when your target audiences are most active. 

If you conclude that they respond between 5 pm to 8 pm, then consider uploading the videos during this time interval. 

You can also choose to leave a few other videos for split testing at different time intervals and establish the peak time for your content posting. 

7. Collaborate With Other TikTok Influencers

Just like any other marketing tactic, an influencer includes deliberate targeting and planning. While a decade ago, influencer marketing was limited only to celebrities and some dedicated bloggers only. 

But now the market is witnessing the social media influencers rise, and TikTok is not left behind. 

With many TikTok famous users, working with these influencers is a good tactic to get out a word about your business. 

Collaborate With Other TikTok Infuencers to increase followers

Try commenting on popular influencers’ videos. As these have a large number of followers, there is a greater chance of your comments getting seen by a lot of people. 

When users go through your profile and like your content, naturally they will follow you. So while commenting, ensure to share awesome content on your profile, to convince the audience to follow you. 

The example of Fenty Beauty is a good example here. Fenty is known as one of the first brands to create ‘The Fenty Beauty House’. 

Here influencers and the marketers came together to share TikTok videos about their life in this house, along with showcasing the Fenty beauty line. 

So, instead of using TikTok to make direct sales, Fenty’s founder used the platform to attract the loyal fans of the influencers and developed a TikTok community around them. 

8. Start a TikTok Challenge

While integrating various TikTok trends, you can even move one step ahead by creating your own challenges. 

When a current trend does not fit into your brand’s image, you can try another way by creating your own trend. 

An interesting example is Jennifer Lopez who used the TikTok platform to create challenges where fans can upload dancing on her numbers. 

Moreover, following the latest social media trend becomes necessary as it enables you with other popular content at that moment. 

Viral challenges like the KiKi challenge involve dancing and singing to a popular song. This has emerged as a great choice of content for TikTok as this platform is mostly dedicated to music videos. 

You must consider keeping up with the current TikTok challenges as they are the ones that are trending most on social media platforms. 

Give them your unique touch, and participate in these things to allow you more exposure. Your engagement with the latest TikTok challenges will surely help attract more people to your TikTok profile. 

9. Promote Your Videos on Other Social Media Platforms

Sharing your TikTok content on other social media platforms is another good strategy to increase your online presence. 

Digital marketing is not limited to only one platform, and it should also include other social platforms as well. 

Cross-promoting your videos provides you with a better chance to reach your target audience, as most people use multiple apps at the same time. 

Try to spread your information that you are on TikTok. Some of your followers may not be aware of your TikTok profile. 

So, promoting content on other channels can be a good idea. On other platforms, you can save videos from your TikTok feed which bear the TikTok logo and your handle in the corner.