Engagement is the lifeline of Instagram.
Everyone posts content on Instagram, hoping for just one thing – Engagement.
You can post hundreds of quality content on your profile. Still, if you don’t get constant engagement on your posts, everything is worthless.
That’s why you have to keep looking for ways and strategies to increase your Instagram engagement and grow your account rapidly.
But it won’t be an easy task for sure.
You have to keep experimenting with new things and strategies until you get your winner.
However, to make things easier for you, we’re going to share some proven, tried-and-tested tips that will help you increase your Instagram engagement in practically no time.
Time is ticking, so let’s cut to the chase and get started.
13 Tips to Increase Instagram Engagement
1. Understand What Your Audience Wants
The very first step you should take before doing anything else is to understand what your audience wants.
You have to understand your audience in and out. You have to understand what type of content they like to watch or engage with.
Also, figure out when they are most active on the platform and who would be most interested in your content.
You can run a quick survey among your followers or use Instagram’s audience insights feature to get a sneak peek of your audience’s mind.
Once you get the most valuable data points of your audience, like:
- When your audience mostly gets active
- What are their desires and interests
- What type of content do they prefer to engage
You can create much better and more engaging content that your audience would love.
2. Post Quality Content
Content is king.
You might have heard about this quote multiple times.
Undoubtedly, it’s the most crucial factor that determines how many likes and interactions your post will get.
If you’re not already famous, you need to work hard and put in the effort to create top-notch content that will provide value to your Instagram followers or make them laugh.
That’s the easy and most effective way to drive tons of attention to your posts, along with a flood of engagement.
3. Create Engaging Stories
Instagram’s story feature is absolutely the most popular feature of the platform.
Instagram stories are used by 500M+ users every single day.
And almost 86.6% of Instagram users regularly post Instagram stories on their feeds.
When you look at these numbers and how you use Instagram yourself, you can see just how powerful Instagram stories are.
And if you want to increase your engagement on the platform, what better place can you get than Instagram stories?
There are different cool features like stickers, polls, Q&A, and quizzes that can make your profile more attractive and get people involved.
Believe it or not, if you use stories effectively, they can get even more engagement than regular Instagram posts for your business.
Alternatively, you can also host an AMA (Ask Me Anything) session using the question stickers without having to go live.
If you haven’t been using Instagram stories to their full potential yet, it’s time to start now! Get to work and make your Instagram game even better!
4. Go All In With Reels
Reels are everywhere, literally!
In fact, Instagram users watch 17.6 million hours of reels every single day.
Short-form videos are already in the boom over the past few years.
And these days, the Instagram algorithm favors short-form content more than normal image posts.
If you miss this chance to jump on the short video trend, you might regret it later. It’s a massive wave you don’t want to miss out on!
If you’re only posting static images and carousels, it’s time to start making reels too.
You can create reels showing how-to tips, behind-the-scenes, customer testimonials, or funny video memes.
And don’t forget to keep up with the latest reel trends because the trending ones get more likes, comments, and shares than regular reels.
5. Be Consistent With Your Posting Schedule
Being consistent is the best ultimate cheat code for massive growth on Instagram.
If you want consistent engagement on your posts and stories, you must also be consistent with your posting schedule.
When you post regularly, your audience gets to know you better, and they are more likely to interact with your content. It’s because we tend to engage with familiar accounts rather than random ones.
On top of that, you should also have a social media planner or calendar to plan out and create your content in advance so you never run out of ideas.
With the right toolsets and processes, you can stay consistent on Instagram even if you can’t be on the platform every single day.
You just have to automate so everything can take care of itself without wasting your precious time.
6. Use Persuasive CTAs In The Caption
If you want to get likes, comments, and shares on your Instagram posts, just ask your audience.
Yes, that’s how easy it is.
Instead of always trying to come up with new tricks or spending a lot of time creating amazing content, just ask your followers to engage with your posts.
At the end of each post, you can include a CTA (call-to-action) asking your audience to like, comment or share the post if they found it valuable.
Or you can even make it more personalized by asking them to share the content with their friends who can relate to your content.
You can experiment with different CTAs to find out which works best for you.
7. Go Live With Your Audience
Going live on Instagram is the best way to connect with your audience on a much deeper level.
It basically allows you to have conversations with your audience in real-time to understand their desires and pain points.
Instagram Live is so big that over 100 Million people use it at least once every single day.
And roughly 1 in 5 Instagram users watch Instagram live streams regularly.
But the question is – how can you use Instagram Live to increase your Instagram engagement?
For example, you could do an “Ask Me Anything” session where you answer your audience’s questions. Or you could show them what goes on behind the scenes of your work or projects.
All you need to do is be a little creative and use Instagram Live smartly. If you do it right, your Instagram engagement could shoot through the roof!
8. Post on Right Timings
Posting your content at the right time is also quite crucial.
Let’s be honest. Most people don’t really pay too much attention to when they’re posting the content.
Sometimes you might post in the mornings and sometimes in the evenings (whenever you have some free time).
It might not seem like a big deal, but it’s insanely harmful to your growth and engagement.
The trick is to always post at the same time whenever you want to share something. Also, try to post when most of your followers are active on the platform. That’s when they are more likely to like, comment, or share your content.
According to research by Sprout Social, the best time to post on Instagram are:
- Mondays – 10 a.m. to noon
- Tuesdays – 9 a.m. to 1 p.m.
- Wednesdays – 10 a.m. to 1 p.m.
- Fridays – 9 to 11 a.m.
And the worst day to post on Instagram is Sunday.
While the best day of the week to post on Instagram is Monday.
9. Host a Giveaway
If there’s one surefire approach to skyrocketing engagement on your Instagram posts, it’s through well-planned giveaways.
Giveaways are like gasoline.
If used correctly, it can fire up your Instagram engagement overnight, even beyond your imagination!
Who doesn’t love getting free stuff? Everyone does!
When you’re announcing the giveaway, you can ask your audience to like the post, leave a comment and share this post with their friends to enter the giveaway contest.
By doing this, your audience will be more than happy to engage with your posts, and you can win lifelong fans that will be by your side no matter what.
But when planning a giveaway, make sure to offer exciting or valuable gifts that will be useful to your audience. The bigger and better the gift, the more engagement you’ll likely receive
10. Make Memes Your Secret Weapon
What type of content gets the most engagement on Instagram?
No, you’re wrong.
Memes get the most amount of engagement not just on Instagram but on any other social media platform.
It has the power to go viral in a very short span of time.
And most importantly, it has the power to supercharge your Instagram engagement and turn you into a celebrity.
But creating memes takes a lot of creativity, right?
You can just take any random funny and relatable meme from the internet and recreate it in your brand’s voice.
But make sure to credit the main creator whenever possible.
11. Collaborate With Other Influencers
Do you know you can steal followers and engagement from other influencers by just collaborating with them?
Yes, that’s absolutely true.
To make it even easier for you, Instagram recently introduced a brand new feature that easily allows everyone to collab with other users.
This type of collab post shows up on the feed of both of your followers, making your post reach more audience and get higher engagement.
If possible, try to collaborate with influencers who have way more followers than you. This way, you can reach a whole bunch of new people who might be interested in your stuff and want to engage with your posts.
12. Engage With Other’s Posts
If you want people to engage with your post, you have to engage with other’s posts as well.
It’s a two-way street.
The more you engage with other’s post, the more you become known to them, which in turn increase the engagement on your posts.
It’s like a give-and-take rule in human psychology called reciprocity. This means when someone does something nice for you, you naturally feel like doing something nice in return.
So when next time you’re on Instagram, spare 15 mins of your time and try to engage with the posts on your feed by either liking them or leaving a thoughtful comment.
13. Reply to Every Comment Quickly
Whenever someone leaves a comment on your post, you should try to respond to that comment as quickly as possible.
It’s important because when you respond quickly, you can create a good connection with your followers and make your community stronger.
It also shows that you value your audience’s opinion and acknowledge it.
On top of that, when you respond quickly to your comments, it encourages others to join the conversation and engage with your content.
People are more likely to participate in a conversation when they see the content creator is actively engaging with their audience.
If you’re tired of not getting enough engagement on your Instagram posts, these 13 tips will help you to level up your game and increase engagement on Instagram.
Getting likes and comments on your post is not rocket science.
If you post quality content and understand what your audience wants, you can easily drive your audience’s attention and turn them into your lifelong fan.
Follow the tips we’ve shared in this post, and keep patience.
Growing on Instagram is not a sprint. It’s a marathon.
Last Updated on February 6, 2024