But is it enough of a reason to go through so much and get your channel verified? Read on to find more about this.
Why Should You Get Verified on Youtube?
Account verification on any social media always gives any account a sense of elevation and validation.
Verified YouTube accounts have a significant advantage over non-verified accounts. They not only tend to gather more subscribers and viewers, but it’s also a huge trust factor for the audience.
Not only these but there are some other reasons to get verified as well:
It Helps to Build Trust
Trust and credibility are built over time. The tick alongside your account name is more of visual proof that your account has been withstanding the several challenges that come with content creation and the bonus factor of experience that comes with it.
The tick mark thus represents the passing stage of the channel’s infancy and the fact that it has experienced work in its respective field. And this leads the audience to trust your creations more.
It Helps in Personal Branding
Personal branding is the process of establishing and gaining complete ownership over a particular brand/channel. When it comes to personal branding, it is understood that any product (both tangible and intangible) created under the brand’s name belongs to the owner(s) legally.
Personal branding also allows you to monetize your works and ideas under your official brand identity. The verification mark is a great help in creating a personal brand since it gives credibility to your creations and helps you look authentic.
Filtering fake accounts
YouTube has long back stopped considering only your subscribers count as a sole criteria to offer you a verification badge. So, if any account uses any inauthentic ways to increase its subscriber’s count, it will not work for a longer period of time.
And in this social media culture, everyone is looking to follow or consume content from someone genuine.
The grey tick is a mark that your channel has passed the test of authenticity. This helps your audience quickly identify your account and segregate it from the trolls and spam on the internet.
This also allows you to funnel all the traffic to your site that arises with the popularity of your brand name. Verification preserves your originality and prevents duplication of your work.
It must be noted that these are some of the most prominent advantages of earning a verifying badge, but this does not mean that creators with verified accounts enjoy special advantages over those with unverified accounts, as YouTube clearly states.
What Is The Difference Between YouTube Verification Badge and YouTube Account Verification?
Often users may confuse the two to be the same while, in reality, they serve two completely different functions.
YouTube Verification Badge is the little grey tick that appears beside the name of your channel.
In contrast, YouTube-Account Verification is a common step to be followed while setting up your YouTube channel to ensure its safety and recovery.
Is It Necessary to Get YouTube Verification on Your Channel?
When you consider the advantages that turn up with getting a verification, yes, it is!
Ever since YouTube stopped verifying channels based on the subscriber count, the verification of a channel has become majorly dependent on the originality of content and brand persona. With that being said, original ideas often fall under the threat of being stolen in this situation.
The two main benefits, security and growth, align with the demands of all creators in this scenario that can be achieved through channel verification. With the provision of a safe space and guarantee of protection, creators are encouraged to explore new ideas and generate a diverse variety of content.
Basic Requirements to Get YouTube Channel Verification
Like the decades-old recipes passed on in our families, a lot of instruction by YouTube regarding the verification is not very clear.
Take a look at these essential criteria and check whether your channel meets all of them before you apply for verification.
According to YouTube’s help page, if your channel fulfills all these requirements, then it improves your chances of being eligible for verification. As of now, there are three solidly defined criteria you need to meet:
A minimum of 100,000 subscribers: this is the minimum criteria of followers that channels need to have, but no hard and fast rule guarantees your chances of being verified.
Originality and authenticity: The help page of YouTube clearly states, “We won’t verify channels that are trying to impersonate another creator or brand”. Originality is one of the essential features to be maintained while seeking verification. Since a creative space maintains its relevance through exploring ideas, you need to make sure that your content is authentic and does not violate the copyrights of other creators.
Complete identity: Your channel needs to be an extension of your identity. You need to ensure that your channel represents who you claim to be and stands for your ideas and beliefs. This also requires you to have your details updated and your channel to be full and functioning.
Remember that fulfilling these conditions is a basic necessity and guarantees eligibility, but the final decision still lies with YouTube.
In some cases, creators with subscribers counts as low as 50,000 will be approved by YouTube for verification. In other cases, having 40,00,00 subscribers may still not fetch you your verification badge.
How to Get Verified on YouTube in 3 Easy Steps?
Once you’ve fulfilled all the criteria mentioned above, then you can follow these five easy steps to get your account verified.
If your channel is eligible to apply for a verification badge, you can see an “Apply now” link like this.
Keep in mind that if your channel is not eligible for YouTube channel verification, you won’t see the “Apply now” link.
Now click on that link, and you’ll be redirected to a simple form that you have to fill out.
Enter all the necessary details required in the form correctly and accurately.
Step 3: Submit and wait
Once you’ve filled your form to the last detail, click on ‘Submit’ and wait for approval from YouTube.
The results are usually visible within the next few days, but there have been instances when several popular channels have had to wait weeks for approval.
And again, whether your channel gets approved for verification or not depends entirely upon YouTube.
You can’t really do much about it, but to increase your chances of getting verified quickly, we’ve shared few tips below.
How to Increase Your YouTube Verification Chances?
Having a large number of subscribers and filling out the form is just one of the bare minimum things you can do to get your account verified.
Here are some details that you must pay attention to improve your chances of getting verified:
Build a Brand: If you have managed to gain 100,000 subscribers, you are obviously doing something right. But, even if you haven’t been able to do that, YouTube has been known to bend the rules for some creators or channels who built a strong brand presence. Leverage any kind of notable collaborations or appearances, and adopt a multi-channel approach and redirect everybody from your website and social media to your YouTube channel.
Better Engagement: If you’d have a look around, you will understand that not all successful channels create the best content out there. They are mostly the ones who are best at self-promotion. And they do this by encouraging their viewers to like, comment, and share their content and subscribing to their channel for more such content. YouTube is more likely to regard the channels or creators who go the extra mile to increase engagement on their channels.
Creating content regularly: This is one of the obvious ones, which is why we have saved it for the last. However, it is also often the most ignored one. The key to moving into any kind of big-league is always consistency and hard work. Keep putting out content on a regular basis no matter what, and maintain your consistency. YouTube verification demands consistency, commitment, and dedication. You have to show them that you are here for the long run and genuinely interested in creating content. That is the key to increasing your chances of getting verified on YouTube.
How to Keep Your YouTube Verification Badge Forever?
It is one thing to get that grey tick of approval from YouTube on your channel and another thing to keep it forever.
This is owing to the fact that YouTube holds the power to terminate your channel if you fail to stick by the community rules.
Followers, to some extent, also hold power to revoke your hard-earned badge if the quality of your videos or content in general dwindles or fails to meet expectations.
Therefore, the main concern once you reach your goal is “how can you keep your verification badge forever?”
Although this depends majorly on the hard work of the channel owner, some factors affect it indiscriminately. These can be summed up as precautions or tips to maintain your verification badge.
Avoid Rebranding or Changing The Name of Your Channel
The name of your channel is equivalent to the name of a business firm. Any content generated by the channel owner, as stated earlier, is marketed under this name. The significance of the channel name is also prevalent after you earn your badge of verification.
YouTube recognizes the name of your channel as a part of your identity while providing the grey tick; this is the predominant reason why it is crucial to maintain the channel name.
If you, either way, decide to change your channel name, then YouTube rightfully revokes your grey tick of verification, and attaining it for the second time will require you to start all the previously mentioned steps from scratch.
Abide By The Rules And Community Guidelines of YouTube
With more than 37 million channels functioning under one team, YouTube is left to safeguard the security of every one of them. This is one of the reasons why YouTube is so rigorous with the maintenance of its community guidelines.
Channels that fail to follow these rules are given three levels of penalty in the form of three strikes. You can also find this information explained in detail under their “community guidelines strike” section, where they thoroughly explain what rules you’ve broken and what amends need to be made.
YouTube brought about a new revolution in the history of videography and content creation with its originality in ideas and dedicated work. It is quite apparent that this platform encourages the “hustle culture“ and creativity in art and videography.
Thus, as easy as it may seem, earning that little grey badge of verification may require YouTubers to put their blood, sweat, and tears together.
The hard work that goes into maintaining the badge once it is acquired is a responsibility on the creator’s part.
Furthermore, the three-strike policy has its benefits as it guarantees the safety of every creator and viewer within the YouTube community, thus fostering accountability among the content creators.
Another way of looking at this is how it keeps the channel owners at the edge of their seats and encourages them to create new and engaging creations to keep their viewers inspired.
Thus, one little grey tick can be doing so much for the creator and consumer alike that it can only be deemed a brand essential in the career of YouTube creators.
I hope now you’re clear about how to get verified on YouTube and the whole YouTube channel verification process.
Have you ever applied for verification of your YouTube channel? Let us know in the comments below.