YouTube is undoubtedly the most popular video platform out there on the internet, where billions of people around the globe watch videos daily.
YouTube brought a revolution into the internet world and made it easy for everyone to share their video or stories.
It also made many content creators super famous and successful to the point that they even can be compared with top Hollywood celebrities.
In the last 15 years of its existence, YouTube created a new world where knowledge is entirely FREE for everyone.
Today, everyone can learn a new skill and build their career on top of YouTube without going to university.
But more than that, what really surprises are the crazy stats of YouTube.
In the last few days, we’ve spent so much time researching and gathering all the current YouTube stats so that we can show it to you.
So excited to dive in? Let’s go.
YouTube Usage Statistics
1. 500+ Hours of Content Are Being Uploaded on YouTube Every Minute
As per the statistics given by YouTube itself, Creators are uploading more than 500+ hours of content on YouTube every single minute. No other video platform even comes closer to these numbers.
YouTube has more than 2 Billion monthly active users on the platform that logs into YouTube at least once a month. This is the second largest user base after Facebook’s 2.96 Billion users.
India has the largest number of YouTube users, with over 467 Million+ users across the country. The United States stands second on the list with over 246 Million active users.
More than 80 Million+ users use any of YouTube’s paid subscriptions worldwide, with over 23.6 Million YouTube premium customers in the United States alone.
5. UAE Has The Highest YouTube Penetration, With Over 98.5%
UAE has the highest YouTube penetration, with over 98.5%, followed by the Netherlands (92.6%) and Norway (91.9%).
As per research published by L. Ceci on Statistica, 40.4% of YouTube users are male, while female users stand at 33.4%. This shows that YouTube can be a great mode of advertising, especially if you’re targeting male-focused products.
As of 2023, 12% of YouTube’s total global audience consist of male aged between 25 – 34 years and 9% of female users around the same age bracket. It’s a great data point for brands who want to target an audience around this age.
On the flip side, male users aged between 35 – 44 years account for about 9%, while females in the same age group account for just 7.6% of the global YouTube audience.
English is the most popular and consumed language on YouTube, with over 66% of the YouTube content made in the English language, followed by Spanish and Portuguese.
YouTube ranked the highest among other TV streaming platforms, with 8.7% of the people streaming YouTube on television devices. Netflix and Hulu hold the second and third positions in the TV streaming race. This shows that the traditional cable and broadcasting channels are declining while YouTube is capturing a huge share of this market.
10. YouTube is The Second Largest Search Engine After Google
YouTube is not just a video streaming platform.
It’s also a search engine.
In fact, it’s the second-largest search engine in the entire world after Google.
And it’s funny that both of these search engines are owned by Google itself.
11. YouTube is The Second Largest Social Media Platform
You might just think that YouTube is just a video streaming platform and a search engine, but it’s actually more than that.
YouTube was ranked second among the largest social media platforms, just behind Facebook, with over 2.5 Billion active users.
YouTube Creator Stats
As of 2023, India’s T-series is the most viewed YouTube channel in the whole world, with over 217 Billion lifetime views under its name. Cocomelon holds the second position with 158 Billion lifetime views, while SET India holds the third position with 140 Billion lifetime views.
No, MrBeast is not the most subscribed YouTube channel.
It’s the T-Series that has the most number of YouTube subscribers in the whole universe, with over mind-blowing 237 Million+ subscribers.
YouTube movie Cocomelon holds the second and third positions with over 163 and 155 Million subscribers collectively.
3. Luis Fernando Flores is The Most Popular YouTube Gaming Channel, With Over 46 Million Subscribers
If you love watching gaming videos on YouTube, you must already know about Luis Fernando Flores (aka Fernanfloo).
And you know what?
He is literally the most popular and subscribed gaming YouTube channel in the entire world, and he currently has over 46 million subscribers.
The second on the list is Spanish gamer Miguel Bernal Montes (aka Mikecrack), with over 37.6 million subscribers.
4. With Over 16 Million Subscribers, Sandra Cires Art is the Most Subscribed Beauty YouTube Channel
As of February 2023, Sandra Cires Art is the most subscribed beauty YouTube channel in the entire world, with over 16 million subscribers.
Jeffrestar ranked second on the list with close to 15.6 million subscribers, and Musas ranked third on the list with 15.2 million subscribers.
It’s going to be a tough race between these popular three beauty YouTubers to the top.
Anyway, who is your favorite beauty YouTuber?
MrBeast was ranked first among the top highest-paid YouTubers with estimated earnings of approx 54 million US dollars.
Jake Paul was second on the list with over 45 million US dollars in yearly income.
If you’re thinking about starting your YouTub career and making a fortune out of it, it’s never too late.
The Bank Shark Dance video by Korean education brand Pinkfong became the first YouTube video to surpass 10 billion views.
Currently, it has a lifetime view of 13 Billion, and they were able to achieve this number in just 7 years of its release.
Almost everyone loves to watch gaming videos on YouTube.
And due to its popularity and craze, YouTube saw a huge surge in gaming content views in the third quarter of 2022.
In total, YouTube gaming was able to generate 1.17 Billion hours of content watch time within this quarter alone.
8. BTS Single “Butter” Was The Fastest Video to Reach 100 Million Views
BTS’s single “Butter,” which was released in September 2022, was the fastest video to reach 100 million video views.
And what’s even crazier than this is they were able to achieve this mark in less than 24 hours.
You can just imagine the popularity of the BTS band just by looking at this number.
YouTube Advertising Stats
As per publicly reported data, YouTube collectively generated revenue of approx $29.24 Billion in the year 2022 from its advertising and paid programs.
They have seen an increase in revenue by almost 2% compared to the last fiscal year.
YouTube contributed about 11.35% of total Google’s revenue in the year 2022.
Google bought YouTube for about $1.15 Billion in 2006, and now it brings 30 times more revenue in just one year alone.
That’s probably the best and most profitable investment of Google until now, along with the acquisition of Android.
YouTube Stats For Marketers
1. YouTube Generates 3 Billion+ Searches Every Month
YouTube currently generates more than 3 billion+ searches every single month, and it’s the second largest search engine, right behind Google.
If you’re investing heavily and focusing on ranking on Google, trying to rank on YouTube would not be a bad idea, especially because it’s way easier to rank on YouTube than to rank on Google.
2. 80% of Marketers Prefer YouTube As a Reliable Marketing Channel
According to a survey, 80% of marketers prefer YouTube as a reliable marketing channel as it converts better than any other platform.
3. YouTube Channel Between 100k – 1M Subscribers Have The Highest Engagement Rate
According to a report by Influencer Hub, YouTube channel that has between 100k and 1M subscribers have the highest engagement rate and highest converting audience.
So if you want to run an influencer marketing campaign, you should most likely target influencers between this range.
4. YouTube Ranked Second In The List of Best Platforms to Generate Lists
According to a survey done by the Hubspot team, they found out that marketers ranked YouTube in the second spot for generating high-quality leads for any business.
These days YouTube has become more popular than other channel of entertainment.
Everyone simply loves YouTube.
Somebody uses this platform for entertainment and to relax.
While some use YouTube to learn new skills and get ahead in their life.
If you’re a marketer or if you’re thinking of starting a YouTube channel, we’re confident these YouTube stats will help you understand the power of YouTube.
We’ve spent hours researching and finding out these stats for you, so if you liked this content, remember to share it with your friend or colleague.