Now, more than ever, social media is crucial to reaching more people and influencing their preferences. So how do you make sure your social media stands out? Especially when people have attention spans that last less than 10 seconds?
We’re going to highlight some of the benefits of using very high-quality images to improve your online presence. Read on to find out more!
What Kind of Images for Social Media You Should Be Using
Your imagery will depend a lot on the message you are trying to convey and the audience you are trying to reach. It should also vary from one social media platform to another.
Research has shown that different types of imagery perform better on different social media platforms. For example, photos on Facebook that include hands using or holding a product tend to perform better than photos that show faces. Alternatively, Instagram photos that feature faces perform better compared to photos that don’t.
You don’t have to rely on photographs, alone. If you want to make a post that includes data or information that will be useful to your audience, pair it with an infographic or illustration that compliments the written content and your brand.
Whether you’re sharing photographs, graphic designs, or illustrations, one rule remains the same: everything should be high quality.
What Makes An Image High Quality?
First, let’s talk about low-quality images. Low-quality images are either pixelated, poorly put together, or blurry. They may also be too minimalistic or worse, too busy.
A low-quality image is either unpleasant to look at or confusing to look at. Either way, it has no shot at holding a viewer’s attention span for longer than the predicted 8-10 seconds.
A high-quality image, on the other hand, is going to have a few things going for it. It’s going to be crystal clear, it’s going to be well thought out, it’s going to be well-balanced, and it’s going to convey a message immediately.
If you’re really doing it right, it’s going to provoke an emotional response. In the best-case scenario, viewers will associate your image with happiness, success, improvement–something positive, and something that you can offer them.
You might be thinking, “That’s a lot 32 to ask of one little picture.” You’re right about that. However, it’s easier than you think, and it’s incredibly important.
How to Achieve High-Quality Images for Social Media
First of all, understand that you’re going to need to build a budget for your social media platforms. Part of that budget will go towards things like paid advertising, but part of it should go towards hiring professional help or proper equipment.
If you are a graphic designer, illustrator, and photographer all rolled into one, you’re in luck. If not, you may want to consider hiring a professional to create the images you need to stand out.
If hiring a professional photographer is way outside of your budget, invest in a quality camera with automated settings. Smartphones have made great strides in improving the quality of their built-in cameras, but you still can’t beat the crisp photos taken with a DSLR.
Unless you want to add variety to your feed with graphic design and other illustrated images, a nice camera may be the main investment you need to make. But how do you create well-balanced, thought-provoking photos?
Balance, Color, and Space
Now that you know you can take a sharp, clear image, you need to decide how to set up your photoshoots.
Decide first what the image is supposed to achieve. Are you showing off a bathing suit from your company’s new swimwear line? Or the new software you’ve created that can check someone’s grammar as they type?
No matter what it is, the product–or someone looking very pleased while using the product–should be the focus. Don’t overcrowd the image with too many unrelated objects that distract from what you’re trying to showcase.
One way to achieve an image that is easy on the eyes is to create balance and space. Create a contrast between the bright bathing suit and a few well-placed accessories that make your viewer want to sit poolside and the plain or light-colored background they’re resting on.
Don’t forget to think about color. Research has shown that viewers respond differently to different colors. If you’ve got pastels, earth tones, and neutrals all in one image, your viewer may not know what to think.
The key is to create not just one image, but an entire feed that is aesthetically pleasing and consistently on-brand. This can make the difference between getting likes here and there and building up an actual following.
What High-Quality Images Can Do for You
Now that we’ve gone over a few ways to improve your social media photographs and images, we’re going to talk about all of the ways that these high-quality images will help you to unlock your full potential.
They Will Actually Build Your Brand
Because so many people turn to social media as a way to make their decisions as consumers, social media will likely be the primary way that they interact with your brand.
Social media feeds are designed to be scrolled through, which means that a lot of your viewers might pause over one of your pictures and give it a quick like without taking the time to read the caption. That means that you need to rely on your pictures to convey your brand’s message more than you rely on any accompanying text.
Even if your viewers do read your captions, they will remember 65% more of what you had to say if they had something visually stimulating to look at while taking in that information. If your social media images are hard to decipher, they may remember the post but have no idea what it was supposed to mean.
Always think of your social media photographs as branding photos. Utilize your accounts across different platforms to build brand recognition.
They Will Make Your Brand More Appealing
Even if you are an expert in your field offering top-of-the-line products at a low price, potential customers may not find your company as appealing if your social media presence is lacking.
Low-quality or sloppy imagery will reflect poorly on your brand because it will make it seem like you lack style, professionality, or real interest in what your company has to offer.
This doesn’t just apply to brands that rely on aesthetics, like fashion or home decor. Even if you’re selling something unsavory, like pesticides or chemicals that unclog drains and pipes, you still need to prioritize the quality of your images.
High-quality social media images convey to your viewers that you are professional. You care about your business and the way it is presented to the world, which means that you’re going to care about your customers, too.
Put your best work forward on social media to show how much your brand means to you. A professional appearance online will only make you more appealing to consumers.
They Attract More Attention
Let’s face it, not every like or follow on social media will equate to the sale of a product. For many viewers, your social media will be their first and last stop when it comes to your brand. They may never navigate to your brand’s actual website to learn more about what you have to offer.
That doesn’t mean that you don’t want the likes and follows from viewers who aren’t going to buy your products or services. In fact, you should thank those social media users for assisting with your advertising free of charge.
If your social media page offers images that are nice to look at, entertaining, or useful, your followers will grow. Consider the increase in those numbers when your existing followers start sharing your images on their own social media.
When the moments arise when someone who is in the market for your product or service arrives on your page, they will probably have more confidence in your brand if it has a large following. What this indicates to viewers is that a lot of people enjoy your products, not just your feed. They’ll consider those likes and follows endorsements.
They Accomplish More with Less
While you want to stay active on your social media accounts, you don’t want to behave like spam. In other words, don’t populate your followers’ feeds with three or more posts every single day. You may think that doing so will help to build brand recognition, but it will probably just annoy your followers into unfollowing you.
A high-quality image, one that looks professional and conveys the right message, can pack a bigger punch than several low-quality images. Images for social media that are high in quality are more memorable and more shareable. One high-quality post can keep working for you well after it was originally posted.
This is also a huge relief for your time and budget. Less time you have to spend logged on and generating new content is more time you can focus on your actual business–or your actual life.
A great method to really maximize your time is to build campaigns. If you know that something is going to be relevant for more than just a day or two, capture several usable images in one photoshoot and use them for days or even weeks to come.
They Require You to be More Thoughtful
Ultimately, you should take your branding very seriously. It can make the difference between you and 80% of small businesses that don’t last longer than a year.
If you want to produce and share the high-quality images that will make your social media stand out, you will have to come up with a real branding strategy and a budget that makes room for social media expenses.
Once you start investing your time and money into these avenues that can benefit your business, you’ll start caring more about your success rate. What that means is that you will put in the work to keep your brand going for years to come.
Don’t Rely on High-Quality Images Alone
If you really want to take your social media presence to the next level, you’re going to have to do more than rely on high-quality images for social media.
Hashtags are an important way to reach new followers. Social media users track the hashtags that are relevant or useful to their lives in order to find accounts that will fulfill their needs. Do your research to find out the top hashtags in your field and experiment to see which ones yield the highest results.
Paid advertising is another useful way to find new followers. Most social media platforms use algorithms to market different accounts and products to users who are likely to be interested in them. Cough up a little money to Instagram and Facebook so that they can do some of the legwork for you.
If you need followers and likes ASAP and don’t want to rely on organic traffic, alone, consider the possibility of putting your money directly into gaining that traffic. After all, just because your post pops up on someone’s feed here and there doesn’t mean that they’re guaranteed to follow your account.
Browse through the services we offer on our website and see if anything appeals to you.
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Have any questions about our services or how to improve your social media? Contact us today.
Famoid Blog – 2019