If there was a way your business could connect with potential customers almost every day, would you do it?
Today, 69% of people use a social media platform as part of their daily routine. A strong social media plan gives every business a chance to engage with customers.
Recent surveys show six out of ten Instagram users visit the site every day. On Facebook, almost 75% of users check in daily.
But how do you choose the right social media platforms for your company? Startups and established businesses have limited resources to devote to social media marketing.
First, it’s important to research different sites before jumping in. The good news is social media users range from young to older adults. That means most businesses can reach a specific audience online.
This post explains the best social media sites for businesses. Keep reading to learn which platforms match your audience and marketing goals.
Should Your Business Be On Social Media?
Yes. Consumers expect to find you online. If they can’t find you, they’ll move on to choose another company that offers what they want.
A social profile helps your company show up in search engine results. Introduce your products on social media, then invite consumers to your website. It’s an effective way to drive traffic to your website.
Social media provides a direct way to talk to consumers. You can address customer problems and concerns in real time. You learn more about your audience by studying their feedback.
While social media profiles are useful, it doesn’t make sense to use every platform. The goal is to create a custom social media marketing plan for your business.
Let’s look at different platforms and the audiences on each one.
Best Social Media Sites for Business
If you own a startup or small business start with Facebook, LinkedIn, and Google My Business.
Facebook has over 2.3 billion monthly active users as of December 31, 2018. It’s a leader in social media. The sheer number of users means you’ll find potential customers there.
Customers expect companies to be on Facebook. You want to be where customers look for you.
Audience Insights let businesses learn about audience interests, behaviors, and demographics. You can target people based on location, job titles, other pages they like, and more.
This information and targeted ads reach specific audiences with high odds for conversion.
Your business should be on Linkedin, and so should you. Every business owner or officer needs a Linkedin profile. It shows customers why they should trust and connect with your company.
Linkedin lets management and staff showcase experience, credentials, and projects. LinkedIN’s blogging platform connects professionals and shares business information.
Linkedin excels in Business-to-Business engagement. It’s the social media channel business decision-makers use most. Use it to connect with others in your industry as well as potential customers.
You can target customers based on job titles and industry. Linkedin is a serious social platform. It’s professional users provide more accurate information than on casual social media sites.
Google My Business
The best way to have your business show up on Google is to create a Google My Business profile.
Put all the details about your business. Include location, hours, maps, reviews, contact information, and photos. Local and mobile search helps people find you on their phone, tablet or computer.
Add updates and special offers to your profile. You’ll reach anyone searching for your services. You can respond to reviews and interact with customers.
Google My Business supplies information on how customers interact with your business profile. Use the insights to learn how people find you.
Your business profile optimizes your website ranking in Google’s search engine results.
Twitter is one of the older social networks. Users share an image, video, link or their thoughts in a 280-word post.
Brands use Twitter to announce products and events. If the topic is lengthy, the company links to in-depth information.
Social commerce is growing. Consumers use social media to research brands and products. Social interaction is the start of the buyer’s journey.
Hashtags are a great way to reach potential customers on Twitter. When people search a hashtag they discover posts from businesses and consumers.
Consumers can find your company, and your company can find consumers via hashtags. If someone tweets about a product or service you provide, you can tweet them with a discount or offer.
More and more people use social media to talk to a company. It’s common for companies to resolve a customer issue through a direct message on Twitter.
When Twitter users follow a hashtag they see related posts in their newsfeed.
Businesses use hashtags to keep their messages in front of interested consumers.
Instagram is a visual site. Users upload photos and video from their smartphone camera.
60% of Instagram users log in every day. It’s the second most-engaged social site behind Facebook.
This unique platform is an excellent way to introduce consumers to your business. Instagram video and stories make it easy to show your product in action. 80% of Instagram users follow a brand account.
If your target audience is under 30, add Instagram to your social media marketing plans.
Instagram users share details on food, fashion, travel, athletics, and everyday life. The ability to like, comment, and share posts make it an interactive platform.
Businesses engage on Instagram and convert users to customers in a couple of clicks. A business profile on Instagram includes insights on followers and posts. Companies can promote posts for more exposure.
Instagram provides a one-on-one conversation between brands and consumers. Instagram uses hashtags to gain followers and interact with potential clients.
YouTube is perfect for how to videos and live-action demonstrations. It’s also good for event-driven businesses.
Create a YouTube channel for your business if videos are a natural extension of marketing. Save this channel for later if you don’t have the staff or resources to produce quality video. Poor video presentations don’t help your business.
YouTube has over 1.8 billion users each month. It’s bigger than Gmail and getting close to Facebook in popularity.
Content posted on YouTube gets an SEO boost because it’s owned by Google. Use the right keywords to optimize your company in search results. Include keywords in the video title, description, and list attached to the video.
Now, your company can share relevant content with millions of interested YouTube viewers.
Pinterest is popular for photo sharing and bookmarking. Users pin ideas to a digital bulletin board. It’s a visual medium which makes it ideal for creative industries.
Projects suited to Pinterest include:
- DIY Projects
If your business relates to these, it’s a smart choice for your social media marketing.
Pinterest is the fourth most popular social media network. It’s behind YouTube, Facebook, and Instagram. Pinterest reports half its users are international.
93% of active pinners bought something because of Pinterest. And, 78% of those users said they appreciate pins by brands.
Businesses can plan content so it has popular search terms. Organic reach on Pinterest results from the number of keywords in a post that match a user’s search.
Paid advertising on Pinterest can boost reach and track online conversions.
If your audience is young, say 15 to 25 year-olds, consider Snapchat.
Snapchat is a social platform that lets users chat with friends using photos and video. It’s a way to share live events and the latest news.
The unique thing about Snapchat is it deletes all images and recordings 10 seconds after the recipient views them.
Users send a photo or video to another user or add it to their Snapchat story.
If you send a direct message to another user they can only see it one time. But, a SnapChat on a story is visible for 24 hours.
If your target audience is young, and video makes sense for your company, Snapchat may work. There are over 300 million monthly active users on Snapchat under 34 years of age. Those users visit the site several times each day.
Snapchat advertising is available. Businesses pay to put a linkable Snapchat in the Discovery section.
Ready to Boost Your Company’s Social Media Presence?
The best social media sites for business are the ones that reach the right audience. Now that you understand more about each platform, it’s time to engage with viewers.
Relationships today grow online as often as in person. A solid social media presence helps to send qualified leads and clients to your business.
If you’re ready to boost your social presence, contact the experts at Famoid. We’re here to provide services that boost your social media profile.
Also, you can buy Instagram followers from Famoid easily, check our packages now!
Famoid Blog – 2019