What Are The Best Social Media Sites for Business? – [Case Study]
If there was a way your business could connect with potential customers almost every day, would you do it?
Today, 69% of people use a social media platform as part of their daily routine. A strong social media plan gives every business a chance to engage with customers.
Recent surveys show six out of ten Instagram users visit the site every day. On Facebook, almost 75% of users check in daily.
But how do you choose the right social media platforms for your company? Startups and established businesses have limited resources to devote to social media marketing.
What are the Best Social Media Sites for Business?
First, it’s important to research different sites before jumping in. The good news is social media users range from young to older adults. That means most businesses can reach a specific audience online.
This post explains the best social media sites for businesses. Keep reading to learn which platforms match your audience and marketing goals.
Table of Contents
Should Your Business Be On Social Media?
Yes. Consumers expect to find you online. If they can’t find you, they’ll move on to choose another company that offers what they want.
A social profile helps your company show up in search engine results. Introduce your products on social media, then invite consumers to your website. It’s an effective way to drive traffic to your website.
Social media provides a direct way to talk to consumers. You can address customer problems and concerns in real time. You learn more about your audience by studying their feedback.
While social media profiles are useful, it doesn’t make sense to use every platform. The goal is to create a custom social media marketing plan for your business.
Let’s look at different platforms and the audiences on each one.
Best Social Media Sites for Business
If you own a startup or small business start with Facebook, LinkedIn, and Google My Business.
This unique platform is an excellent way to introduce consumers to your business. Instagram video and stories make it easy to show your product in action. 80% of Instagram users follow a brand account.
If your target audience is under 30, add Instagram to your social media marketing plans.
Instagram users share details on food, fashion, travel, athletics, and everyday life. The ability to like, comment, and share posts make it an interactive platform.
Businesses engage on Instagram and convert users to customers in a couple of clicks. A business profile on Instagram includes insights on followers and posts. Companies can promote posts for more exposure.
Instagram provides a one-on-one conversation between brands and consumers. Instagram uses hashtags to gain followers and interact with potential clients.
Additionally, Moosend prepared very effective Instagram marketing guide, you may want to see that here.
YouTube is perfect for how to videos and live-action demonstrations. It’s also good for event-driven businesses.
Create a YouTube channel for your business if videos are a natural extension of marketing. Save this channel for later if you don’t have the staff or resources to produce quality video. Poor video presentations don’t help your business.
Content posted on YouTube gets an SEO boost because it’s owned by Google. Use the right keywords to optimize your company in search results. Include keywords in the video title, description, and list attached to the video.
Now, your company can share relevant content with millions of interested YouTube viewers.
Pinterest is popular for photo sharing and bookmarking. Users pin ideas to a digital bulletin board. It’s a visual medium which makes it ideal for creative industries. Projects suited to Pinterest include:
If your business relates to these, it’s a smart choice for your social media marketing.
Businesses can plan content so it has popular search terms. >Organic reach on Pinterest results from the number of keywords in a post that match a user’s search.
Paid advertising on Pinterest can boost reach and track online conversions.
If your audience is young, say 15 to 25 year-olds, consider Snapchat.
Snapchat is a social platform that lets users chat with friends using photos and video. It’s a way to share live events and the latest news.
The unique thing about Snapchat is it deletes all images and recordings 10 seconds after the recipient views them.
Users send a photo or video to another user or add it to their Snapchat story.
If you send a direct message to another user they can only see it one time. But, a SnapChat on a story is visible for 24 hours.
If your target audience is young, and video makes sense for your company, Snapchat may work. There are over 300 million monthly active users on Snapchat under 34 years of age. Those users visit the site several times each day.
Snapchat advertising is available. Businesses pay to put a linkable Snapchat in the Discovery section.
Ready to Boost Your Company’s Social Media Presence?
The best social media sites for business are the ones that reach the right audience. Now that you understand more about each platform, it’s time to engage with viewers.
Relationships today grow online as often as in person. A solid social media presence helps to send qualified leads and clients to your business.
If you’re ready to boost your social presence, contact the experts at Famoid. We’re here to provide services that boost your social media profile.