That Social Media has given brands the ability to network with consumers in real-time. However, it is not enough to just look at your mentions and tagged posts to understand what the customer is saying about your brand. 

A brand will need to monitor the reviews, product questions, and complaints to fully gauge what the perception around the brand is.

According to the 15th edition of the Sprout Social Index, 47% of users reach out to a brand if they have a question about the product or service, 59% of consumers reach out to brands when they have a good experience, and 40% of consumers reach out to brands about a bad experience. 

Therefore, setting up a social monitoring strategy will benefit your brand. To do all of this monitoring manually is a very time-consuming and tedious task. 

You need to be on top of all the different social media platforms and search very specific terms or spend hours browsing. To help you monitor your social media reputation, there are several tools available. 

Social media monitoring tools can help you organize all the places online where you are mentioned. This can help you in responding early and thoughtfully to your consumers. 

Social media monitoring is effective for consumer relations, but it can also help you analyze your competitors and see what the public perception is around them.

But which social media monitoring tool should you pick for your business?

That’s what we’re going to uncover in this post.

In this post, we’ll share the seven best social media monitoring tools that can not only save you plenty of time but also open up new opportunities that you may have never thought of.

So without wasting any further time, let’s dive right in.

The 7 Best Social Media Monitoring Tools

1. Sprout Social

SproutSocial - Best social media monitoring tool

Sprout Social is a social media management software that offers social monitoring tools. There are two features available for social media monitoring and engagement. The smart inbox feature lets you see your messages and mentions on different platforms. 

The discovery feature is made for searching particular keywords on Twitter or Instagram, and this can help find posts related to your brand that don’t tag you. 

Apart from that, another amazing thing you can do with Sprout Social is tag people into different categories based on their comments. These categories can be sales leads, campaign targets, and others. 

Sprout Social is also a great solution for teams willing to sort out their message management workflow.

It’s one of the best social media management tools that let you combine all company social media profiles in one inbox to help your team deal with messages in a more organized way. 

In addition to that, Sprout Social offers real-time notifications to make sure no user message or support request is left behind. All of this is to make sure teams are always aware of pending and completed tasks and assignments.

Sprout Social is supported on Facebook, Instagram, LinkedIn, Twitter, and many other social media platforms.

The prices of different Sprout Social plans are $99 per month, $149 per month, and $249 per month.


  • Well-organized dashboard.
  • Team features.
  • Social CRM.
  • Smart inbox.
  • Provide social analytics.


  • Social networks are limited.
  • Pricing is on the higher end.

2. HootSuite


HootSuite is a social media management tool that offers monitoring as one of its features. The “Streams” option of HootSuite brings all the relevant messages from different social media platforms in one dashboard to you.

It can monitor 35 social networks including Twitter, Facebook, Instagram, and LinkedIn. This helps you keep an eye on your mentions in real-time, and you can even respond from within HootSuite. 

You can also customize this feature to show specific keywords, hashtags, or posts from a particular person or channel.

HootSuite is an amazing tool that can save time and monitor conversations around you or your brand if you run several social media channels or have many customers. 

Scheduling and analytics are some added features that are awarded for each plan. The Prices of different HootSuite plans are – $19 per month, $99 per month, $499 per month, and enterprise pricing.


  • Convinient mobile app.
  • A free plan.
  • Replying through the tool is possible.
  • Monitoring filters.
  • Unlimited Social Stream.


  • Lower Facebook reach and engagement.
  • Expensive for teams.
  • No influencer recruitment solution is available.
  • Only one user account was provided in the pro version.

3. Buffer


If you are a small business looking for a great social monitoring tool, look no further. Buffer is a social management platform that can help you track down your social media brand mentions and monitor those more efficiently.

Advertisers, marketers, social media specialists, brands, businesses, and all who operate social media and work on Facebook, Instagram, YouTube, and Pinterest can use buffer for maximum efficiency.

Buffer Analyse measures your impact across platforms using KPIs and insight into what strategies are working. 

In-depth details are not available, but broadly this tool offers metrics on comments, retweets, likes, shares, and mentions. Buffer analysis comes for $12 monthly per channel and it also has a free option.


  • Sleek and clean dashboard.
  • Presence of Content inbox. 
  • Flexible pricing model.
  • Easy to use.


  • Team management is not suited for larger organizations.
  • Replying from within Buffer is not available.
  • The mobile app does not have all the features of the web app.
  • Limitations in integrating with some social networks.

4. AgoraPulse

AgoraPulse - best social media monitoring tools

AgoraPulse offers outstanding features around engagement and reporting. 

The inbox assistant can help you stay on top of key conversations online. You can also create various saved replies in this inbox to avoid sending the same reply again and again. While working in teams, rules can be created in AgoraPulse that automatically assigns items to team members.

You can also look at what actions have been done by other team members or if they have replied to a message. Inbox items can be delegated automatically, and internal notes can be shared.

Powerful customer CRM is the selling point of AgoraPulse. With this feature, you can track previous interactions, Use automated or custom labels, add notes for providing context to other team members and make follow-ups easy. 

AgoraPulse also has special monitoring features for comments on Facebook and Instagram ads.

AgoraPulse is available on Twitter, Facebook, Instagram, and YouTube. The prices of different plans under AgoraPulse are- $49 per month, $99 per month, $199 per month, $299 per month, and additional team members and profiles cost extra.


  • Full team management.
  • A mobile app is available.
  • Content can be copied across various platforms.
  • Power Reports features are available at extra cost.


  • Lack of Twitter power tools.
  • No bulk library.
  • No Pinterest integration.
  • Lack of integration with other tools and services.

5. Brand 24

Brand24 - best social media monitoring tool

Brand24 is a robust and affordable social monitoring tool that will help you know all the buzz around your business or brand. 

Brand24 collects social mentions across platforms like Facebook, Twitter, Instagram, Youtube, review sites, blog posts, etc in real-time and analyses them. 

In your Brand24 dashboard, you’ll find analytics like social media reach, sentiment analysis, the volume of mentions, top public profiles talking about your brand, trending topics, and your engagement in likes, comments, and shares.

Another great feature of this tool is that it allows you to keep track of your social media campaigns by keeping track of your social reach. 

Other than that, Hashtag tracking on popular social networks (such as Twitter and Instagram) is one of the Brand24 crucial features. You can use it for quick monitoring contests and ads campaigns. 

Pinpoint real-time analytics shows your social media reach and the campaign virality. The results can be downloaded as raw data for further analysis and you can also white-label it. The Prices of different HootSuite plans are- $ 49 per month, $99 per month, $399 per month.


  • Easy to use interface.
  • Fast alerts and notifications.
  • The comparison tab helps in judging your competitors.
  • Alerts for both positive and negative mentions.


  • Sentiment prediction could be better.
  • Affordable options are not available for small companies or individual users.
  • In lower-level plans, it provides limited keywords.

6. Mention


Mention is a 2-in-1 management and monitoring tool. It is a great fit for mass media monitoring because it searches for the relevant coverage of your brand online and displays the industry trends and the engagement of your consumers with your content. 

Other than that, another great feature that mention provides is influencer suggestions, audience research, and analysis of conversations. These insights can help your brand optimize your social strategy and marketing decisions.

Mention also allows you to directly reply from inside the tool after connecting your social media profiles. Mention’s filtering option feature allows you to focus on crucial data, insights, and conversations and ignore the other noise.

Mention works across social media platforms like Twitter, LinkedIn, Facebook, Instagram, etc. Mention also monitors the mentions of your brand across the web in sites like Yelp, Amazon, Tripadvisor, and

The prices of various plans offered by Mention are – $29 per month,$99 per month, and enterprise pricing.


  • An easy set-up option that helps you to set up within a few seconds.
  • Simple interface that is easy to navigate.
  • Helps in recruiting influencers.
  • Boolean searches can be set up for advanced searches and negative keywords.
  • Cost-effective.


  • Not suitable for businesses with a few clients or freelancers.
  • Sometime it misses some mentions.
  • Instagram interaction through the interface is not available.

7. YouScan


YouScan is one of the few social media monitoring tools that offers image analysis in addition to written mentions. 

Visual insights are provided from visual data like logos, backgrounds, and people in the news, social media posts, blogs, and forums. 

If someone shares a photo of your product on Instagram, this tool will identify your product from the image and offer insights like where the product is mentioned.

This helps you in gaining a deeper understanding of your market. YouScan is a popular social monitoring tool and works with customers like McDonald’s, PepsiCo, Nestle, and Google. 

It can also help find user-generated content, measure how sponsorship is working, and gain connections with brand ambassadors.

Besides that, YouScan has tools like Word Cloud, OCR, and link analysis can help you determine trends. Using these, you can save your time by not searching for trends and instead effectively using them. YouScan works on Facebook, Twitter, Instagram, YouTube blogs, review sites, messenger, etc.

There are five plans offered by YouScan that range from $500 to $5,000 and analyze five topics per month.  The difference between these plans is the number of mentions and rules per topic, and Higher-level plans also have additional benefits. All plans come with basic features like detecting trendy topics, sentiment analysis, smart alerts, and reporting.


  • Image recognition technology.
  • Real-time reputation management.
  • Slack integration is available.


  • The price point is expensive.
  • Vast choices of features can be overwhelming.


Monitoring social media is a continual exercise that works best when you integrate it with your everyday activity. 

After spending a few months on it, you’ll have a wealth of information to assist you in expanding your business. 

Maintain vigilance in the social environment so that you can listen, answer, and engage a community. 

A good social media monitoring tool can help you with all of it. 

And if you are looking for social media monitoring tools, these seven are the best of the best. 

Go through the list and find out which tool would be the most suitable for your business.