Social media is a powerhouse for any small and medium business. It helps you get leads, new sales, drive traffic and engagement. In today’s digital era, it’s crucial to build a strong presence on social media.
But, the thing is, as a business owner, when you have a lot of tasks to take care of, posting content on social media is the last thing you want to invest your time on.
So, what’s the solution?
Well, the solution is a social media management tool.
The best social media management tools help you handle all your social platforms. It enables you to manage comments, messages, and everything in one place. With the right tool, you’ll be able to analyze, automate, and control your social media presence like a pro!
That’s why we spend some time researching some of the best social media management tools in the market for you. Based on our research, we’ve picked the top 9 tools to improve your social media strategy.
So, without further ado, let’s dig in.
9 Best Social Media Management Tools
Any experienced social media manager will agree that Hootsuite is an all-in-one solution for your social media needs. It gives you access to over 50 social media platforms, including Twitter, Facebook, Linkedin, Instagram, Tumbler, Slideshare, Mailchimp, Evernote, and many more!
You can even add more than one social network and manage multiple Facebook or Twitter channels at once based on your pricing plan.
Probably the best feature of this app is its scheduler. You can create your content and use the scheduler tool to post at your preferred time. And if you need a little helping hand while making a schedule, Hootsuite will let you know the best time and date to post based on each social media algorithm.
Another powerful feature of Hootsuite is analytics. The tool lets you track your performance on all social platforms and build custom reports to analyze improvements over time.
Whether you want to boost engagement or increase brand awareness, Hootsuite is optimized to provide data-driven, 360-degree views for your every need.
Hootsuite can also help you calculate the ROI on social media. With customizable, easy-to-read graphics, tables, bars, graphs, and KPI summaries, you can understand how your social networking sites drive leads, sales, and engagement.
With Hootsuite’s analytical tool, you can even track your organization’s team performance. How long does your team take to respond to customers? How long does it take to provide a service or resolve queries? You can measure everything in one dashboard.
Hootsuite Pricing Plans: Hootsuite’s free 30-day trial allows one user to access 10 social media channels, schedule ultimate posts, and access messages in one box. You can get more features and benefits by upgrading to more professional plans; for instance, the Team plan starts at $88.59 per month.
If you’re looking for a platform that can manage all your social media activity from one
dashboard, Buffer is the right choice.
The tool can level up your social media management game by helping you plan, preview, and schedule your future posts. It gives you access to Linkedin, Facebook, Pinterest, Instagram, and other platforms.
With Buffer’s calendar feature, you can plan your weekly or monthly content without a hassle, so you can easily save a lot of time.
One of the strongest suits of Buffer is collaboration. The tool allows your team to work together to create high-quality content, get feedback, review posts, manage accounts, and much more. The primary goal of the Buffer tool is to keep your organization’s team members in sync.
Also, Buffer’s analytical tool is equally good as Hootsuite. In a single dashboard, you can track all your social media performance and create in-depth reports.
Moreover, with Buffer, you can compare the results of paid and organic boosted posts, track the performance of stories, hashtags, know about audience demographics, and measure key engagement metrics.
Using Buffer’s browser extension, you can schedule content from Chrome, Opera, Safari, and Firefox.
Buffer’s Pricing Plans: All the great features of Buffer come in a Free plan. The free plan is the right pick if you’ve just gotten your hands-on social media management. You can go ahead with the Essential Plan that starts at $5 per month for bigger businesses.
SproutSocial is another best social media management tool on this list. From a well-organized dashboard to smart analytics, the tool does a pretty good job at offering some great features,
Like Buffer and Hootsuite, SproutScoial lets you schedule your social media content efficiently. You can even customize the posting times based on your organization’s preference.
SproutSocial’s smart analytics does a good job monitoring your social media platforms over a specific period. You can track the numbers of followers, likes, link clicks, and overall engagement as well. Also, the analytical reports are detailed, insightful, and customizable.
So, if you’re thinking about coming up with a new social media strategy or improving the old one, you can count on SproutSocial.
Another great feature you shouldn’t miss on this tool is Smart Inbox. Using this feature, you’ll never miss a comment or message on your social media posts.
The Smart Inbox tool organizes all the comments in one dashboard so you can easily access them. What’s more, you can directly respond to those comments or messages from SproutSocial. There’s no need to open the platforms.
SproutSocial’s customer service is also commendable. No matter what inquiries you have, their customer support team is available 24×7 to help you out.
SproutSocial’s Pricing Plans: you can use some of the basic yet robust features for free with a 30-day trial plan. However, if you want to access additional features like review management, social CRM tools, profile, keywords, and location monitoring, go with SproutSocial’s Standard plan.
CoSchedule is more than just a social media management tool for all the startups and small businesses out there. It’s designed for marketers and social media managers who like to organize their work in one place.
CoSchedule provides a user-friendly and simple content calendar that helps you schedule and shares your social media content. Also, the tool lets you publish one message across multiple platforms in a single day.
When it comes to the onboarding process, it may seem long to you. However, once you’ve signed up, CoSchedule will offer you loads of great features so you can get the most from them.
If you’re a fan of repurposing or want to revive your old social media posts, CoSchedule is the ultimate solution. Using the tool, you can re-published your old content relevant to your social media audience.
Moreover, CoSchedule’s social analytics allows you to create custom reports with valuable insights. You can use this report to compare how each social network is performing, identify top-performing posts, analyze trends, etc.
CoSchedule’s Pricing Plans: You can start scheduling all your social media content CoSchedule from $29 per month.
Sendible is undoubtedly one of the most powerful social media management tools you’ll ever come across. With Sendible, you can plan and schedule your social media content way ahead of your time.
The best part is, this tool lets you schedule content via ques, individually or in bulk. You can create a content calendar to ensure you’re consistent on social media and never miss a single post.
Sendible allows you to add images and videos to your content. Attaching visual content to your posts boost engagement and followers. You can even optimize images for different social media platforms to make sure they look engaging.
With RSS feeds, post content each time a new article or post is published throughout the day. Using Sendible’s cabernet suggestion feature, you’ll get to choose what topics your audience cares about.
Probably one of the best areas of Sendible is built-in editor Canva. With its help, you can customize posts and keep images perfect.
Sendible comes with eight built-in reports that help you measure the performance of your social campaigns. You can also track comments, messages, or mentions from your followers on social media with its analytics.
And, Sendible helps you get the most of their platform by providing support from real people, not bots. You can also access their valuable resources like training webinars, content library, live chat to improve your social media strategy.
Sendible’s Pricing Plans: Sendible’s all plans provide a free 14-day trial. But, its Creator plan starts from $29 per month and provides a great deal.
Boost your social media engagement and schedule different types of posts with SocialPilot. With its advanced post composer feature, you can customize content for each social media channel in one place.
SocialPilot’s tagging feature lets you grab attention by helping you tag and mention other profiles and pages. You can even create attractive carousel posts for Facebook, Instagram, and Linkedin to increase engagement.
The scheduler tool ensures your posts get seen by your target audience all over the world by making it simple to schedule. You can automate your publishing schedule to post whenever your audience is active the most.
Want to share the same post again? With SocialPilot, you can share the same posts multiple times to make sure it gets maximum reach.
SocialPilot offers you a personalized post-scheduling calendar to help you visualize your long-term marketing strategy. With the calendar, you’ll get to decide what to post each day, week, or month without wasting your time and energy.
What’s more, the tool has built-in GIPHY support. So, you can go beyond images and add GIFs to all your posts. And not just GIPHY; you can integrate SocialPilot with the Canva tool to create some creative designs.
Using built-in Dropbox and Box.com support, you can share media from your cloud storage without a hassle.
Like Buffer, SoicialPilot can also make your team collaboration process smooth. Using the tool, you can approve your team members to edit, delete, review or post collaboratively to avoid any mistake.
For better social media management, you can assign work to multiple team members under one platform.
SocialPilot’s Pricing Plans: With SocialPilot’s 14-day free trial plan, you’ll get access to a lot of features. However, you can go with Agency or the Studio plans that start at $75 per month for more professional needs.
If you’re looking for a social media management tool with a clear and simple interface, Loomly is the best choice.
With Loomly, you don’t have to worry about keeping spreadsheets to manage all your posts. The tool does a way better job than spreadsheets by providing calendars and organizing all your posts in one platform.
The best thing is, every time your team members post something or comment on a post, you’ll get notified with an email, Slack, and Microsoft Teams notifications.
The tool is compatible with multiple social media channels like Facebook, Instagram, Twitter, Pinterest, Linkedin, Google My Business, Snapchat, YouTube, and many more.
Loomlu does a great job at managing all your photos, videos, links, and nites in one platform. With RSS feeds, Loomly offers you trending topics, social media best practices, post ideas so that you never run out of content ideas.
Like almost every social media tool on this list, Loomly comes with great analytics that help you enhance your marketing strategy.
On Loomly’s dashboard, you can measure the total number of clicks on your posts, click sources, click locations, and much more. With Loomly’s URL shortener feature, you can even track link clicks to understand from which channel those clicks came.
Loomly’s Pricing Plans: Loomly’s Standard plan starts at $59 per month. It comes with some robust and cohesive features that will help you skyrocket your social media strategy.
Next on our list is Agora Plus- one of the best social media management tools that helps you conquer all social channels like a boss!
Agora Pulse is not just a simple post scheduler tool, but it also provides various features like social media inbox, monitoring, publishing, and reporting.
With Agorapulse’s inbox, you can organize all your messages at ease. The inbox captures post comments (organic and paid), mentions, reviews, and private DMs for you. All you need to do is reply or delegate.
It also helps team members collaborate in the real-time, label, assign, and bookmark items to ensure they can efficiently manage all the inbox activities.
Whether you want to post a video or publish a Tweet, sharing posts with Agora Pulse is a breeze. With the calendar feature, you can simplify your publishing task and increase consistency.
Agora Pulse is designed with strong reporting and analytical tools that show how effective your social media strategy is. You can customize the reports and export them to PowerPoint easily.
Agora Puls’s Pricing Plans: for individuals, Agora Pulse provides free plans. But if you want to manage social media for agencies and growing teams, go with the Premium plan, which starts at $159 per month.
For small business owners, individual creators, or influencers, the Later is the perfect tool. It integrates well with different social media channels like Instagram, Twitter, Facebook, Pinterest.
Later has an easy-to-navigate, drag-and-drop interface that helps you schedule posts without a hassle.
Later offers a wide range of tools that make your social media management journey smooth. Later’s conversation feature is available on Instagram only. It allows you to respond to Instagram comments, messages at ease.
The tool comes with an in-depth analytics dashboard that provides insights into the performance of your social channels. You can also track the followers’ numbers, total impressions, interactions, and growth rate.
With Later’s analytical tool, you can gauge your audience demographics, location, and many more.
Later’s Pricing Plans: The best part about later is that you can use it to schedule all your social media posts with a free forever plan that works amazingly.
With the free plan, you’ll get access to Instagram, Facebook, Pinterest, Linkedin, Twitter, and TikTok. You can also publish 10 posts per social media channel.
However, for professionals or large enterprises, Later’s Starter plan is pretty much perfect. It starts from $15 per month and comes with a wide range of features and benefits.
There you go! We’ve listed all the tools you need to get your social media balls rolling. Each tool on this list is categorized based on its straightforward scheduling features, smart analytics, all-in-one solutions, and affordable pricing.
Every social media management tool on this list has one goal: to make your social media journey efficient and effective. So, if you want to build a strong social presence, go ahead and pick one.
But remember, each of these tools has its own capabilities and drawbacks. So, we suggest you check out all the tools (as most of them offer a free trial) and select what suits best for your business.