Facebook Live is a free feature that allows you to create live broadcasts using only your account and some basic equipment, such as laptops or mobile devices.
It’s a powerful tool for reaching an audience, and it’s made even more powerful by the fact that you can find and target almost any kind of audience on this global social network.
If you believe that Facebook Live can empower your message, you should start using it as soon as possible. However, that may be easier said than done. Many things can go wrong during a live broadcast, and you need to be prepared.
In this short guide, you’re going to learn how to apply a checklist that helps you deliver the best possible viewing experience to your audience. You’ll learn how to avoid the problems that can force you to delete an entire session and how to skip the mistakes made by most first-timers.
Your Facebook live checklist:
- Set the stage
- Secure a fast internet connection
- Purchase and prepare your recording equipment
- Set up the Facebook app & your broadcasting software
- Test everything
Let’s dive into how you can check off each of these steps the right way.
Set up a fast internet connection
The first item you need to check off your list is a fast home or office internet connection. Without a strong connection, your broadcasts will skip, freeze, or drop. It only takes a few incidents like this for viewers to start abandoning your broadcasts altogether.
Your internet connection is measured in download speed and upload speed. You can check both of them by going to Speedtest.net and clicking “Go.” When the test is complete, you’ll get a score in megabytes per second (Mbps) for both your download and upload speeds.
Alternatively, you can contact your internet service provider to learn your current speed.
When you’re streaming, your upload speed is one of the most critical factors. In order to stream high-quality video, you need an upload speed of at least 10mbps.
If your internet connection doesn’t have this kind of speed, you should shop for a different internet plan in your area before you move to the next steps.
Purchase and prepare your recording equipment
After you’ve set up a good internet connection, the next item to check off your list is the recording equipment you’ll use for broadcasts. You can choose either a basic setup or one with tons of premium features. Also check Creative Instagram story ideas
For basic streaming, you need only a mobile phone or laptop. Modern mobile devices come with cameras and microphones that are sufficient for good broadcasting. If you want better equipment, you can find decent quality USB microphones and cameras for under $100.
If you insist on having the best streaming equipment right from the start, there are several other pieces of equipment you can invest in. These devices offer additional features but may cost anywhere from hundreds to thousands of dollars each:
- Multi-camera setups: Adding additional cameras allows you to switch between different viewpoints depending on your needs. You can also purchase switcher devices that will enable you to switch cameras live with a fast click.
- I/O devices: These devices allow you to record all of your video streams simultaneously. They make it easy for you to review your past broadcasts and edit them together in a pleasing way.
- Encoders: This type of software can convert live video into a format that’s better for streaming. Most video recorders are designed to record large video files for later viewing, not streaming. Encoders correct that problem.
You can check off this step when all of your equipment has arrived and been installed on your computer.
Set the stage
The next step to check off of your list is setting the stage. This refers to all of the work you need to do to prepare your recording area.
You should ask yourself the following questions about the area you’ve chosen to record your videos:
- Are the colors or designs of the room distracting?
- Is there a risk of moving distractions (for example, family members, pets, or busy streets outside the window)
- Is there anything in view that can cause glare on the camera?
- Do any items visible in the background leave the wrong impression?
Create several test videos on your own to find out what kind of objects stand out when you’re recording. You can solve problems that come up by finding a more private room in your home, setting up room dividers, or even giving your room a fresh coat of paint.
Set up the Facebook app & your broadcasting software
Once you complete the other steps, you’re ready to start setting up the software you’ll use for your streaming broadcasts. First, install the Facebook app, and log in to make sure that everything is working correctly.
After that’s done, you’ll want to explore some of the top broadcasting programs. These programs enhance what you can do while broadcasting. They allow you to add features like extra guests, customized backgrounds, and interactive buttons.
Notable broadcasting software includes:
- OBS Studio
Several of these options are free. Make sure you experiment to find out which one works best for you.
Once you’ve checked every item off your list, the final step is to run exhaustive tests on everything you’ve implemented so far. This is the only way to be ready for most of the things that can go wrong, and you may still run into some problems.
Just remember to start with a strong internet connection, choose the right grade of recording equipment, take your recording area seriously, and choose a software that works for you. After that, you’re just a short learning curve away from maximizing the potential of Facebook Live.
Famoid Blog – 2020