How to Run an Instagram Contest Successfully (7 Easy Steps)
Do you want to create an engaging Instagram contest that people want to take part in?
Are you getting less engagement in your Instagram handle?
What if I told you – I can help you create an Instagram contest that gets much more engagement than a regular post. Plus, it’ll help you build a new audience base as well?
Would you be interested in learning more?
If you’ve said yes, then in this post, I’ll be showing you step by step how you can create and run successful Instagram content without breaking your head.
Let’s dive in.
Table of Contents
Why Should You Run an Instagram Contest?
Before diving right into – “how-to,” let’s understand why you must run an Instagram contest.
Some reasons are as follows –
1. To create brand awareness
Growing on Instagram is quite hard for new companies that basically do not have any audience base.
Nobody knows you. Right?
So how can they follow you?
And you want people to know you. But how?
The simple answer to all these questions is: Run a contest and give away something valuable for FREE.
Customers love freebies.
And by running a contest, you can create brand awareness and trust – as your potential customers have to pay you nothing.
So your potential customers have no risk.
Plus, you’re building a customer base by giving away freebies.
If your product is great enough, you’ll get noticed pretty quickly.
2. To engage and gain new followers.
Giveaway contests are one of the best strategies to engage your existing followers and gain some new ones.
The interested ones who know you and follow you will comment and share, which will boost your Instagram reach, and eventually, you’ll get noticed by so many new audiences.
Moreover, setting contest rules and asking your audience to tag 3 of their friends helps get new followers.
3. To gain new customers.
When you’re giving away freebies as a contest, it’s a no loss or no risk for your potential customer.
Here’s what I mean –
Suppose you own a cosmetic company and want to gain clients. You can give away any cosmetic product to your potential client.
If the product didn’t work, it’s a no-loss for them as they didn’t pay for it.
But if your product works – they would love to pay for your product in the future and will become a lifelong customer.
To test new products.
If your business produces new products quite often, you can test the product reviews from your customer by giving away your new product as a freebie.
In return, you’ll get an honest review + scope of improvement in your product.
4 Best Instagram Contest Ideas (Along With Examples)
Here are some cool Instagram contest ideas that you can copy-paste for your business.
Disclaimer: These examples are all practical and have the potential to work for your business as well.
Tag a Friend
You might have seen, or your friend might have tagged you in some giveaway post.
If you don’t, here’s how it looks like –
If you look closely, You’ll find they have mentioned “Tag your girlfriends” – it’s a call to action.
Like it’s saying, if you want to win the gift or contest, you need to tag your friend.
By tagging, you’ll get more reach and visibility in the market. And that’s what the goal is – for a business owner. Isn’t it?
Bottomline – Always use a call to action of – “Tag your three friends” in your contest to increase your post reach and engagement.
Share on Story
Stories are the limelight of Instagram.
And if you want to get the most out of Instagram, you have to start taking Instagram stories seriously.
But how can you use Instagram stories for your contest?
If you create a contest rule that only those who share and tag your Instagram handle in their story will be eligible for the contest, your audience will have no other option than to share (if they want to win the contest).
This way, you’re reaching more people and opening many opportunities for the future.
And you know – it costs you $0 to share the post in your story.