If you want to build a strong presence on Instagram, don’t miss out on reels. Reels are the perfect opportunity to reach new people, drive engagement, and grow your followings on Instagram. 

However, creating a good Instagram Reel from scratch can be highly intimidating and overwhelming. 

But relax! We’re here to help you learn everything about creating Instagram Reels effortlessly.

In this post, we’ll show you how to make reels on Instagram and what are the steps you have to follow once you create your Instagram reels.

So, keep reading and learn to create Instagram Reels to kickstart your Instagram growth journey. 

What Are Instagram Reels?

The Instagram reels have been around for quite some time now. It was first introduced in 2020 for people to share short video clips.

Instagram Reels is a form of video content that allows you to create or upload pre-recorded short videos. Unlike Insta Stories, reels stay on the platform as long as you don’t delete them (Just like Instagram feed posts). 

Since the launch, reels have been the talk of the town! After all, the algorithm loves Insta accounts that publish reels and boosts their engagement and reach. 

Everyone from individuals to businesses, organizations to cultural institutions, influencers, celebrities, and musicians are doing reels and making a living from this social app. 

Instagram Reels were criticized immensely in the beginning as a “TikTok copycat.” However, eventually, it gained positive feedback from users, Instagram influencers, and brands. Creators focus on creating video content on TikTok as well as Instagram Reels. They seem to love both platforms equally. 

Instagram Reels are 60 seconds long short- video form content. Reels come with a set of editing tools that make your job of editing fun and easy. It includes filters, backgrounds, video clips, stickers, and many more editing options. 

You can easily access trending reels through the Reels icon at the bottom of the Instagram home page.

Instagram reels option

It doesn’t matter if you create Instagram Reels to get organic reach or do it to support your ad campaigns. Reels are a great addition if you want massive reach and engagement organically.

Instagram pushes your reels to reach people who don’t follow you yet. If your reels end up at the explore tab, you can reach millions of people or go viral with just a few seconds-long videos. 

Why Should You Double Down On Instagram Reels?

Reels can increase your virality and create a new fan base that enjoys and values your content and work. 

Not only that, Reels have showered numerous opportunities for growth for existing and new users, businesses, and interest groups.  

Here are four reasons why you must consider doubling down on Instagram Reels right now:

1. Increase Your Visibility

Reels are more than just adding pictures or stickers to your Instagram Stories. They have mind-blowing visibility, and virality added a factor to them. 

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The explore section of Instagram is primarily dominated by Reels, followed by long video content and images. On top of that, Reels cover a much larger area of the Explore feed than another form of content. 

The explore feed of Instagram helps new brands, businesses, and content creators reach a whole new range of audiences. It helps them increase their reach, follower count, and profile visits on Instagram and other major digital platforms. 1 in 2 people has used Instagram to discover new brands every day. 

2. Reels Are Fun And Personalized. 

Instagram has become a fun platform, and the number of accounts being registered every day has insanely increased right after the introduction of Reels on the platform. 

Good news for businesses—the average Instagram business accounts follower count grows by 1.69% each month

Now, that’s a valid reason for bringing your business on Instagram. 

Plus, every Reel on Instagram is personalized. Every creator and business has its brand message to convey and put out. 

Jumping on the latest reel trends and music is something that people of every age group enjoy and have fun joining the bandwagon. 

It’s understandable if you struggle to create a musical reel or are shy to face the camera and record yourself. The good news is you can always make an Instagram reel without showing your face, and it will still perform well on Instagram. 

Another fun fact is, if you’re uncomfortable in creating a brand new Instagram reel from scratch, you can always upload your TikToks on Instagram reels and get crazy engagement on the same. 

So, if Reels scare you and make you anxious, take a deep breath and calm yourself down because we will make it super simple for you. 

3. Great Way to Make a Comeback on Instagram

Instagram Reels are a great way of making a comeback on the photo and video sharing platform. 

If your account growth is stagnant or in case you have been inactive on Instagram for the longest time, then Reels are the magic wand that can shoot up your Instagram reach. 

Instagram Experts say that Reels can instantly make your account go viral on Instagram, and in a matter of seconds, you’ll have thousands of likes on your videos

So, if you were inactive and are planning to make your first comeback post on Instagram, Reels is the ultimate best option for you to re-introduce yourself. 

4. Instagram Reels Shopping 

You can now buy directly from Instagram Reels. All thanks to this new update done by Instagram. 

Now, Instagram creators and businesses can tag the promoted or displayed product on the reel video.

With this new feature, Instagram users can purchase products from anywhere on Instagram, including Instagram videos, Lives, Stories, feed posts, and Reels. Doesn’t that give you an adrenaline rush?

The few other upsides of tagging your product directly on Instagram reels are:

  • You have a new sales channel on Instagram, and more people can discover your product with ease
  • You have a new content format for your products
  • The purchase process becomes way easier and faster. 

How to Make Reels on Instagram (Step by Step Guide)

You can create a reel in two ways:

  1. Use the Instagram app to record a video of 60 seconds directly.
  2. Upload a pre-recorded and edited video from your Android or iPhone device.

You can add or create a series of short clips one after another or add one long video at a go. Be it any method; keep the following things in mind before starting the process:

  • Reels are in full portrait mode, i.e., in 9:16 ratio
  • You can create a reel anywhere between 3 and 30 seconds
  • You can upload reels from your mobile devices. 

And you can create an Instagram Reel right now in just 10 minutes.

Here we’ve shared a simple step-by-step guide on how to create amazing reels and grow your Instagram account.

Step 1: Access The Reels option 

Here are three ways to access the reels option in the Instagram app itself:

  1. You can swipe across from the left, and it’ll take you to the Instagram camera. 

Instagram reels option

In the bottom bar, you’ll see the option for Reels. Tap on it and start creating a reel. 

  1. The second way to get onto the reels option is by tapping on the little plus button on the top and then again from the bottom, select the “Reels” option. 

Instagram reels option

  1. The third way is by going to the Instagram homepage and selecting the reels button directly from the bottom bar. Then tap on the camera button in the top right corner of the screen, and there you are.


Step 2: Set The Video Length

In this step, you have to choose the video length of your preference.

It can be 15 seconds, 30 seconds, or 60 seconds long. 

How to create reels on Instagram

Step 3: Select The Speed of Your Video    

Instagram gives you the option to select the speed of your Reel that you’re about to record. You can choose to slow down the video by 0.5 times its original rate by choosing the 1x button.

How to make reels on Instagram

Instagram also allows you to change the video layout and use a split-screen to record two videos alongside each other. You can also set a timer to start and stop the recording automatically. 

Step  4: Add Filters to Your Video

It is the favorite part for most of us. If you wish to add some fun filters to your video, you can do that by clicking on the “Filter” icon on the left side of the screen.

how to post a reel on Instagram

Step 5: Start Recording 

There are two ways of recording a video.

  1. Either you can tap on the record button to start the recording and tap again to stop the recording.
  2. Or you can press and hold the record button to record the video and then let go of it to create a specific clip. You can again long press on the record button to record another clip, so on and so forth. 

Step 6: Edit Your Recording 

Now that you’ve recorded your video. You can go ahead and preview and edit your recording.

Hit on the “preview” button. 

Now Select “Edit Clips” and choose to delete, add or reorder the clips. 

Step 7: Add Additional Features And Effects to Your Reel

Now, you can search for effects, view saved effects, and select filters to add to your video. 

You can also add special effects to your videos just like you do on your Instagram Stories, such as stickers, texts, drawings, audio, sound-recording, and filters from the top bar of the screen. 

You can also choose to save the Reel in your gallery as a backup. 

Step 8: Add Tags And text

Once the preview and additional features are done, it’s time to post your Reel. But, before you hit publish, the final screen would look something like this.

This part is essential to ensure that your Reel has been published to reach the highest number of people

Add the caption, geotags, hashtags, and choose to add them to your feed.

Finally, you can choose to share the Reel to your feed with your followers. Or, you can choose to “save it as draft” and post later. 

How to Make Reels on Instagram With Photos?

Yes, you can create an Instagram reel with photos as well. The updated version of Instagram now allows users to create reels just with images and hop on the latest trends.

To create an Instagram reel with photos, here’s what you need to do:

  1. Click on the + icon on the bottom left corner of the Instagram Camera Screen. 
  1. Long-press on an image, select multiple photos to include in the Reel, and click the arrow button on the bottom right corner. 
  1. Now, select the audio that you want to add to the video and click “next.”
  1. Click on “Edit clips” to add or reorder the clips and click.
  1. Click on “Done” once you’re done editing your video and choose to share or save it for later.

How to Add Music to Your Instagram Reels?

Now, a reel without good music or sound would be boring to watch and will not catch much attention. 

The three ways to add music or sound to your Instagram Reels are:

1. Record a Reel With Music 

  • If you want to add music to your video, press on the audio option on the left side of the screen. 
  • Choose your preferred music from the list of popular music tracks or your saved audio list.
  • You can select the section of the music track that you want to include in your video. And long press the record button to start recording your musical Reel.

2. Add Music to a Pre-Recorded Video

You can also add music to a pre-recorded video.

  1. Select the video that you want to add music to
  1. Tap on “Add” on the top right corner of the screen
  1. Repeat the steps 1 to 3 as mentioned earlier 
  1. Click on “preview.”
  1. Click “Next” and choose to “Share” or “Save as draft” the Reel.

3. To Add Voiceover

Tap on the preview button to move to the next screen. Now, tap on the microphone icon and record your Voiceover. 

You can also use a preview screen to mix and match your camera audio and the background audio. To access this option, tap on the audio icon at the top of the preview screen. 

How Long Should Your Instagram Reels videos be?

Your Instagram reels can either be 15, 30, or 60 seconds in length. Before hitting the record button, you can change the seconds, but you cannot change the selected length once you begin. 

Pro tip: The length of your Instagram reels doesn’t make any difference. Just make sure that you start your Reel with a strong hook that engages the viewers’ attention, and they are then compelled to watch the entire video till the end. 

What is The Best Time to Post Reels on Instagram?

The best ways to find out the right time to post an Instagram reel is:

1. Check your Instagram Analytics

Instagram analytics is a great way to analyze what’s working best for your Instagram. It shows:

– What type of content is usually loved by your audience?

– What’s the proportion of male and female gender engaging with your content? 

– Where is your audience located?

– Most importantly, at what time is your audience the most active on the platform. 

Hence, you can go to your Instagram profile. Then, click on insights, tap on total followers and view the most active time of your users by scrolling till the end.

2. Post on a consistent time frame every day

The other way to see what time works the best for you is to post consistently in a single time frame every day.

For example, You can choose to post between 5 pm-7 pm every day for a week and see if that works for you. And, the next week, you can post in some other time frame and make a clear judgment from the Instagram analytics. 

Experiment and find out the time frame when your reels get the most engagement. It undoubtedly takes a lot of time to find the best time for posting, but it will all be worthwhile in the end.  

How Often Should You Post on Reels?

An excellent way to decide this is by posting a reel only when you have something valuable and scroll-stopping content to share with your audience. 

Plus, reels have become a massive part of the growth strategy of various brands and businesses. Keeping that in mind posting 4-5 reels per week will surely help you maximize the number of new accounts you reach each week or month. 

Wrapping Up

We hope now you have a clear view of how to make reels on Instagram.

Instagram feed and stories are a great way to talk about your brand, but Reels are terrific for:

  • Posting educational and informational content on your Insta.
  • Answering your follower’s queries.
  • Creating funny and engaging short clips on the platform.
  • Telling your story to the world in your style. 

Numerous brands are experimenting with their ad placement in reels. Reels ads also help brands reach their targeted audience spontaneously while they are busy scrolling and help them double the engagement and reach rate. 

Feed and stories will not help you reach a wider audience as Reels do. So, go ahead and add this form of content to your marketing strategy to get the best out of Instagram.