How to Make a YouTube Video Go Viral: 8 Tips to Know
When you think of search engines you may be thinking about Google, Yahoo, or even Bing. You may be surprised to learn that YouTube is the second largest search engineand the second most visited site after Google.
The best thing about YouTube is that anyone can upload their videos to it and sometimes they even go viral meaning many people are watching them. You might be wondering how to make a YouTube video go viral?
How to Make A Youtube Video Go Viral
There are a few tips and tricks that can help make your YouTube videos go viral but you should realize that it is all about the content. Everyone knows that boring videos won’t go viral so get out there and produce interesting videos.
Keep reading for our guide to the eight best tips to make a YouTube video go viral.
Table of Contents
Create a Unique Video
When it comes to creating your video you need to think outside of the box and create a unique video. Boring and plain videos are not the ones that go viral, but rather the videos that bring something new to the table and are interesting will go viral.
This means that the video you want to be viral won’t be a promotional video advertising your products or services because we see those types of videos every single day. Promotional videos won’t stand out in a crowd and aren’t ones that generate millions and millions of clicks or views.
Instead, you may want to bring brand awareness with your video or even showcase your products or service in a unique light that the world hasn’t seen before.
One way to make a unique video is by telling a story in your videos, whether that story is sad, funny, or a mixture of both it is up to you. Sit down and try to figure out what story your brand is trying to tell.
Telling a story in your video is a good way to get people to relate to it and find a deeper meaning. Relatable content is shareable content meaning more people will be likely to share it with their followers which can help you reach a wider audience.
Play On Emotions
As we’ve just talked about, viral videos usually tell a story and have a deeper meaning which plays on the viewers’ emotions. There are so many different types of emotions that you could portray through your video such has happy, sad, motivational, inspiring, and so much more.
The key to getting millions and millions of people to sit through your videos is conveying emotion through storytelling. When people feel as if you’ve played to their emotions, then they will share a video with their followers or friends. Having your video shared, again and again, is the best way to get more views and gain more traffic on your video.
So when it comes to using emotion in your video you need to figure out what type of emotions your brand is willing to display. Brands that sell products for women will sometimes create videos that empower women to do better. These types of videos could display many different types of emotions because sometimes women’s empowerment is happy and feels good while other times it is motivational for both men and women.
Another way for your video to reach millions of people is by talking about something controversial that could potentially make people angry. This is a great way to get lots of views and get people talking about your video. On the other hand, you want to be very careful when it comes to being controversial because this could seriously hurt your brand’s image.
Reach Out to Similar Brands
One way to make your video go viral that might surprise you is to reach out to similar brands that already have a large following and let them know about your video. Since these brands are already in your niche and you’re posting about relevant information, then they may be more likely to share your video with their audience.
Reaching out and telling people about your video is a great way for you to succeed on YouTube and create more viral videos. You may even want to spend more time reaching out to your target audience and letting them know about your videos, then you do creating them.
This is also a great way to secure viewership on future videos and build up your subscriber count on YouTube. If other people believe in you and the content that you’re producing, then you will see your subscriber number continue to grow as more people promote your videos. Just having another large channel talk about you or your video can gain you thousands of additional viewers.
You should make sure that you’re doing the same for other brands that are similar to yours! If someone promotes your video on their social media, then it is only right to go ahead and do the same for them or another channel. It takes time and effort to grow your channel but helping people out is a great way for you and them to gain more followers.
Find Your Target Audience
One thing that you should be doing whether you’re just creating YouTube videos or you’re a brand that wants their video to go viral is to find your target audience. Your target audience is the people who will normally watch your videos or be interested in purchasing your products or services.
Now you may be thinking that you need everyone to watch your video for it to go viral! While that is the goal, it isn’t necessarily the best place to start.
Your target audience will be the first people who view your video and then share it with their followers. They are the people that you should originally be creating your video for.
So how do you find your target audience?
Well, you will need to ask yourself some questions about your videos and your brand. What age bracket are you making videos for? Are they geared more towards men than women?
There are also several different resources you can use to help you find your target audience that you can find right on YouTube. You can use your YouTube analytics to see exactly who has been watching your videos. This is a nifty tool that can show how long people watch your videos, how old they are, where they’re from and so much more usual information.
Utilize All of Your Platforms
Once you’ve posted your video you will want to utilize all of your social media platforms to advertise it. Hopefully, you already have a decent following on Facebook, Twitter, Instagram or even LinkedIn so your followers will want to watch your video right off the bat.
Social media marketing is a huge benefit to your brand as well as helping you achieve a viral video. This is the number one way to get your video to reach more people aside from the ones already subscribed to your YouTube Channel.
When it comes to using social media marketing to advertise your video you need to do it in the right ways. For example, Instagram has an amazing feature called stories where you can even include a swipe up link to your video.
Using Instagram stories to promote your video is better than putting it directing onto your Instagram feed. This is because you can’t add links to your Instagram captions. Instead, you could put the link to your video in your bio, but using Instagram stories is the best way to give people immediate access to your video.
On the other hand, Facebook and Twitter are a bit easier to advertise on because you can post the link to your video right away. Another tip is that if you make the post or tweet interesting, then more people will be likely to share or retweet it for you on their own pages.
Find the Right Keywords
Another great tip when it comes to helping your YouTube video go viral is that you will need to use the right keywords in your title as well as in your description. Do some research and see which keywords people are searching for that go along with your video.
When it comes to creating video for YouTube you are the one who is going to have to figure out what keywords you can use to make your video rank higher in search results. You will want to sprinkle in just the right amount of keywords when it comes to writing your description so that your video will appear near the top of the results.
Your title is also a very important part of getting people to click on your video so it needs to be interesting and captivating. Boring titles on videos don’t even get a second glance before the person has moved on to something else so try to spice up your titles with interesting words that will grab their attention.
You might want to include words like “new” or “official” to grab the attention of a potential viewer. These kinds of words make it seem like an important video that they should watch.
Produce Quality Content
Most of our tips so far have been about producing content that people want to watch and that they can relate to, but we aren’t going to stop at just that. Your content also needs to have a professional quality to it.
Pretty much everyone has a smartphone with a great quality camera but you can’t just stop there when it comes to recording a video. You will also want to make sure that there is good lighting and the subjects in your video can be seen and heard. No one is going to want to watch a video where the audio is fuzzy especially not millions of people.
So make sure that you’re taking the time to think out your videos and that you have the right equipment to make a quality video. You don’t need to spend lots of money on getting good lighting or a huge microphone. Rather film during the daytime so you can use sunlight and make sure you’re in a quiet place so your audio is clear.
Also during the post-production of your video, you will want to spend countless hours editing your video until you feel it is perfect. Sloppy editing is a quick way for people to click off your video before they even finish it. Make sure you’re spending an adequate amount of time creating the perfect video that you want to go viral.
Decide the Perfect Length
When it comes to creating your YouTube video you need to decide what the perfect length should be. On one hand, longer videos can help create deeper meanings and people can connect to them more. It might be easier on you and your audience to create a shorter video with the same meaning.
You will need to figure out the length of the video that your audience wants to watch. Sometimes cutting out all of the small insignificant details can help your video to be shorter and easier for viewers to watch.
Shorter videos tend to be shared more because they are quick and easy. They also can get the point across in an easier and efficient way.
One thing that you should remember is that one length for a video may not be good for them all. The editing process is where you will decide what to cut from a video and what to keep in. Sometimes it is necessary to have a longer video and it can still be one that goes viral!
Editing will help you to create your story and will also give you a base for how long a video should be. You may have hours and hours of footage that needs to be cut down to make a ten-minute video which is why the editing process is so important.
Learn How to Make a YouTube Video Go Viral
So if you’re trying to learn how to make a YouTube video go viral, then there are many tips and tricks that you can use before you post the video, while you’re posting the video, as well as after you post the video. Make sure you’re keeping up with all your social media accounts and promoting your video to the right people.
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