How to Make a Public Profile on Snapchat (Complete Guide)

Are you one of the millions of people who use Snapchat daily? If so, have you ever wondered how to make your profile public? 

If your answer is yes, then you’ve come to the right place! 

A public profile on Snapchat opens up a whole new world of opportunities for you and your business. It allows you to connect with more people, share your story with a wider audience, and get more followers. 

So, if you want to make the most out of Snapchat, make your profile public today! 

In this article, we’ll show you how to make your Snapchat profile public within a few minutes.

So let’s dive in.

What is the Snapchat Public Profile?

A Snapchat public profile acts like a modern-day business card or a homepage to your website. It’s a place where you can share all your Snapchat content with a large audience base and get discovered organically. 

With a public profile, you can connect with your audience, engage with the customers, sell products, and build a following. It also allows you to engage with your audience by showcasing valuable content. You can even share shoppable products directly from the platform. 

Public profiles have various elements like – bio, location, snapchat subscribe button, subscribers count, website link, verified status, location, and business type. Here are some more notable features:

• Using public stories, you can share updates about your life to build a deeper connection with your followers. 
• Use AR Lenses to give an amazing AR experience to your audience. 
• You can use saved stories to show your best videos, photos, and snaps forever.
• If you’re a business owner, you can link your Shopify store so your audience can buy using the shop feature. 

Snapchat’s public profile feature isn’t a new kid on the block; it was always there! What has changed is its availability over the years. Previously, only celebrities and content creators could make their profiles public. 

However, in late 2020, Snapchat rolled out the feature for everyone. But, the eligibility criteria for a public profile are much stricter than before. We’ll talk about the eligibility criteria in detail in our next point. 

Who Can Make a Public Profile on Snapchat (Eligibility Criteria)

Almost anyone can make a public profile on Snapchat. Still, make sure to match these few essential criteria before making your profile public:

• You have to be at least 18 years and older. 
• You must have a Snapchat account for over 24 hours. 
• You should have at least one bi-directional friend on your Snapchat profile. This means you and your friend both have sent each other a friend request and accepted it. 
• You have to make sure you’re strictly following Snapchat’s Community Guidelines. 

Why Should You Create a Public Profile on Snapchat?

The number one benefit of creating a public profile is organic reach. 

A public profile helps your content get discovered organically. Your target audience (it doesn’t matter if they aren’t on your friend list) on Snapchat can find your profile through Discover, Spotlight, @mentions, Lens Explorer, Search, and Snapchat Ads. 

Having Snapchat’s public profile opens the door to some great features. For instance, your audience can subscribe to your profile instead of just adding you as a friend. They can also see the number of subscribers on your public profile, which will build credibility.

You can engage more effectively with your customers on Snapchat. In fact, your non-subscriber audience can see all the content within the Spotlight or Discover section.

The best part of having a public profile is it gives you on-platform audience insights. You can even create custom audience segments while advertising. According to Snapchat’s internal data from July 1 to November 15, 2021, public profile views are 5.4x higher when connected to active ads than when no ads are active. 

We hope these benefits are enough to convince you why you should create one.

How to Make a Public Profile on Snapchat

No matter what device you use (iOS or Android), you can follow the same steps we’ve mentioned below to make your Snapchat profile public:

Step 1. Open your Snapchat app and tap on the Bitmoji icon or your profile, located in the top left corner of your screen. This will open the profile settings menu.

Step 2. In the profile settings menu, keep on scrolling till you find the “Public Profile” section. 

Step 3. Under the public profile section, you will see the “Create Public Profile” Option. Tap on that. 

Step 4. Now a pop-up menu will appear on your screen. Click on “Continue”. 

Step 5. Snapchat will open an onboarding screen in front of you. From there, select “Get Started” and press the “Create” button from the confirmation menu. 

And that’s it! Following these steps, you can make your Snapchat profile public. You can now access your profile under the public profiles section. 

How to Edit or Customize Your Snapchat Public Profile

A Snapchat profile is nothing without its bio, location, stories, and other information. And to add a bio and other profile information, you have to learn how to edit or customize your Snapchat public profile. 

Step 1. After creating your Snapchat public profile, tap your Story or Bitmoji icon to go to “My Profile”. 

Step 2. Tap on the “My Public Profile” option under the profile settings menu. 

Step 3. Tap on “Edit Profile” to add a bio, location, and other important information you would like to share with your audience. 

Can You Delete Your Public Profile on Snapchat Later on?

Yes, you can delete your public profile later. 

If you’ve changed your mind and want to delete your public profile, follow the steps below:

Step 1. Open your public profile by hitting the Bitmoji icon at the top left corner of your screen. 

Step 2. Go to My Public Profile and tap the Settings icon. The icon is located at the top right corner of your screen. 

Step 3. This will open your Profile Settings tab; from there, select “Delete Public Profile”.

Step 4. Hit the “Delete” button one last time to complete the process. 

Why Can’t You Make a Public Profile on Snapchat?

To create a public profile, you have to meet all the eligibility criteria. Your account must be 24 hours old, and your age must be at least 18 years. 

You can’t make your profile public on Snapchat if you’re not properly following Snapchat’s community guidelines. 

So, make sure to check all the requirements before turning your profile public. 

Wrapping Up

Creating a public Snapchat profile is a great way to establish a sense of trust with your audience. It allows them to build relationships through open and honest communication.

And now that you know how to make a public profile on Snapchat, go ahead and start sharing your incredible moments with the world.

After all, who knows, your public Snapchat story may just be the next one to go viral?