Instagram is a great way to reach out to those near and far. You can curate your life all online for millions to see. If you are one of the over 100 million people who use the social media platform, you probably know almost everything there is to know about it. Photos, videos, and so much more can all be uploaded or created within minutes.
One of the more entertaining features is called livestreaming. It has seriously taken off since it was first introduced several years ago. Instagram knew how popular this type of online filming had become and wanted to jump on the bandwagon as soon as possible. It was a good thing they did, too. Current research has shown that over 80% of online users prefer to watch livestreams of a social media presence or brand over reading blogs or articles. If you have always wanted to try to go live on Instagram, you’re in luck. We’re about to find out how!
Instagram Live is similar to the livestreams you can find on other social media sites such as Facebook and Periscope. With just a few clicks of a button, you can create a live broadcast for users to see.
The main purpose of Instagram Live is to create a unique space where you can interact with other followers and users of the social media giant. You can stream your content while having others ask you questions and chat via a live feed. You can invite people to watch you livestream, and it’s a great way to build engagement. The video is a great way to get your name and face out there if you are trying to build a large presence on the platform.
Businesses and influencers have also found that this is a great way to increase interaction with their followers and potential clients. As a business who has a profile on Instagram, using Instagram Live can give you a competitive edge when trying to sell a product or gain more followers. You can talk with people around the world and make your brand a household name. It is a great way to grow and also check out your competition. The potential with Instagram Live is virtually limitless.
If you are on the search for a live video of someone you follow, how do you go about doing so? The answer is actually right in front of you. Take a look at the small circles at the top of your screen. Each circle should have a picture of someone you follow inside it. If you see the word “Live” in pink or red underneath one of these pictures, then that user is currently streaming a live video. Click on the picture, and it takes you to the livestream. From there, you can just watch what is going on or start commenting to let the other person know you are interested in what they have to say.
Another way to find live videos is by clicking on “Explore.” In the Stories area, you can find the top live videos at any given time and other streams based on their location, views, and languages. It is pretty amazing to know you can see what is happening on the other side of the world almost instantly without leaving your couch. It’s quite easy to get lost in the world of livestreams! It seems like everyone who has a profile is doing it these days.
As you watch the videos, you can interact with the Instagram user and leave feedback and comments for them to see. Keep in mind that anyone who is currently watching the livestream can see your comments. If you prefer not see comments and just want to watch the stream, simply click on your screen to temporarily mute all interactions from others. The one broadcasting the livestream can still see that you have logged on to watch what it is they have to say.
Going Live on Instagram
If you are wanting to give Instagram Live a go, you can do so easily. Follow these steps to get you streaming in no time:
- Click on either the camera icon on the top left of your screen or Your Story. That is the circle located towards the top of your screen that has your profile picture inside.
- Once inside, you can choose from an area of features and formats before you go live.
- The recording options include going live which broadcasts your video as you make it. Keep in mind, using this option deletes the video when you end the stream.
- There is also a Normal Video format where you can post photos as well as videos.
- The Boomerang option allows you to loop a short video or photo.
- Rewind is just as it sounds—you can make a video that plays backward.
- Last is Hands Free video. This is a 15 second video where you don’t have to hold down the record button.
To go live, click on the corresponding format. You are going to see a gear icon on the top left of the screen. Click here to check your settings. Here, you can play around with who you want to view your videos. It allows you to hide it from certain people, and you can also determine what type of messages to receive if any. Once complete, you can start your live video.
Thankfully, there is a short countdown that lets you get ready before streaming. You can livestream for up to an hour before the video automatically stops. Your followers are now alerted to your livestream, and once they log into it, they can start interacting with you if you allowed that in your settings.
Instagram Live has a lot of entertaining features for the broadcaster. You can apply filters to your video and also see who is currently watching you livestream. If there is a comment or question that you particularly love, you can pin it. If your Live Location not working properly, you may want to see this.
If you are trying to get as many followers of yours to watch your stream, you can send out invites to whomever you choose. Conversely, you can also see your requests from users who want to watch your video. This option shows depending on how you have your settings. You can always get rid of certain users if you change your mind.
Using filters on your Instagram Live is just as fun. As you are talking, there are numerous ways to visually spice up the video. Virtual faces and accessories can create laughs and interest among other users. You just need to click on the smiling emoji that is located on the bottom of your screen. It doesn’t matter if you do it before or during the livestream. It works at either time.
When you are done with your video, click on “End” which is located near the top of your screen. After you do, you can see for yourself how popular your video was. There is a tally of how many watched you go live, and you can also save or share the video should you choose. If you don’t save, your video is going to be deleted.
Making an Instagram Live video is an enjoyable way to increase engagement with your followers. You can share whatever you want on the video as long as it falls within the platform’s rules and guidelines. Have some fun getting to know the awesome tools you can use while broadcasting. It may just end up becoming your favorite way to share on Instagram.
Instagram Live is a great strategy for Social media marketing, check this post to learn more about social media marketing.
Famoid Blog – 2020