Snapchat has become an essential part of marketing for businesses, as well as for individuals. But how can you use Snapchat to grow your brand and audience? 

The answer is by getting the subscribe button on Snapchat.

The subscribe button is a powerful tool that allows you to grow your fanbase on the platform. The more subscribers you have, the better your reach will be. 

When someone subscribes to your account, they tell you that they like what you are doing and want to see more of it. Also, they become a part of your community.

But not everyone gets a subscribe button on Snapchat.

So how will you get one?

In this post, we’ll show you how to get the subscribe button on Snapchat in the most easiest manner.

What is Snapchat Subscribe Button?

Like YouTube’s subscribe button, Snapchat’s subscribe button lets you subscribe to your favorite celebs, creators, and brands on Snapchat. 

The subscribe button on Snapchat is free. And you can manage your profile subscriptions under the discover page. 

How to Get The Subscribe Button on Snapchat

You have to follow two simple steps to get a subscribe button on Snapchat. 

One, you must have a public Snapchat profile, and second, you have to become a Snapchat creator. 

But how? Well, here’s the process: 

Make your profile public

To get a subscribe button, first, your profile needs to be public. A Snapchat public profile helps you reach a large audience base. It allows you to add a bio, photo, and description. You can add location, lenses, and post stories to your public profile on Snapchat. 

Most importantly, your followers on Snapchat can subscribe to your profile. And you can keep a count of your subscribers

Previously, the public profile feature was limited to a few Snapchat creators and celebrities. But, at the end of 2020, Snapchat opened the feature to every Snapchat user. 

Making your profile public on Snapchat is quite easy and can be done within a minute. But, you have to meet some eligibility criteria before, for instance:

  • You must be a minimum of 18 years old.
  • Must have a Snapchat account that is at least 24 hours old. 
  • You must have at least one bi-directional friend on your account. That means you must friend one user, and that user must have friended you back. 
  • You have to follow Snapchat’s community guidelines strictly. 

Once you’ve matched all the criteria, follow the steps below to make your profile public:

Step 1. Open the Snapchat app on your Android or iPhone device. 

Step 2. Tap on your profile icon, located at the top-left corner of your device. 

Step 3. Scroll down the profile page and find the public profiles” section. 

Step 4. Under the Public Profile section, press on “create public profile”

Snapchat public profile

Step 5. In the “create public profile page”, tap on the continue button.

Snapchat subscribe button

Step 6. Next, click on Get Started”.

Public profile snapchat

Step 7. Now you’ll see a Create Public Profile prompt on your screen. Click the Create button on that page. 

snapchat subscribe button

Step 8. Now you’ll be redirected back to your profile page. Here you can see the newly created profile under the Public Profiles section. Tap onMy public profile” to open it. 

Step 9. Now you can see your public profile on Snapchat. If you want to make any changes to the profile, select the Edit Profile option.

Snapchat profile

If you want to customize your public profile according to your preference, edit it on the Edit Profile page. For example, you can add your location by tapping the Location option. Similarly, you can show your subscriber count by tapping the show subscriber count button

Become a Snapchat creator

To become a Snapchat creator and get a subscribe button, you must have a public profile first. Also, you must have grown an audience by actively posting on Stories and Spotlight. 

Here are some more requirements you have to meet to become a creator:

  • Have a minimum of 100 subscribers.
  • You have had a Snapchat profile for more than one week. 
  • At least one bi-directional friend.  

Once you’ve matched all the requirements, follow these two steps to become a creator on Snapchat:

Step 1. Create Snapchat Lenses

Snapchat’s Lense is one of the app’s most popular and visible features. You can use the Lens Studio to create, publish, and share original lenses with your audience. 

Using the lenses, you can promote your profile on Snapchat. According to Mashable’s report, over 70 million people swipe through Snapchat lenses every day. The more lenses you’ll create; the more your profile will reach millions of users daily. 

Step 2. Share Content Consistently 

Another way you can get the subscribe button is to create loads of content and share it with many users as possible. When you create quality and original content every day, Snapchat will surely notice your efforts and reward you with the subscribe button. 

However, the process of getting the subscriber button can be gradual. After all, you have to post quality content consistently. Most of the successful content creators on Snapchat pick a niche and stick to it to stay consistent on the platform. 

How to Protect Your Snapchat Subscriber Button?

1. Keep an Eye on the Subscribe Status

Always keep an eye on your subscription status by going to the Discover page. You will see the Discover icon at the bottom right corner of your camera screen. On the discover page, all the popular profiles appear. 

So, here you can monitor how your profile is performing to protect the subscriber button. Also, make sure to remember that your Snaps need to be public, appropriate, and popular to get to the Discover page.  

2. Make Your Account Verified

A verified account is the best way to keep your online brand secure on any social media platform. 

Like YouTube, Instagram, or Twitter, Snapchat also has a verified account option that proves the identity of a creator, brand, or celebrity. Get your account verified if you want to maintain your subscribe button forever. 

However, like any platform, the verification process on Snapchat isn’t a child’s play! You have to get at least 50,000 views on your posts to verify your account. Once you get over 50k views, Snapchat will send you an email invitation to make your profile verified.

And not just the views, Snapchat also considers how fast your profile is growing to make your profile official. 

Sometimes, if other users try to impersonate your profile, Snapchat might not verify your account. However, there’s a solution to this problem. We’ll discuss the solution in detail in our next point. 

3. Contact Snapchat

If you notice someone’s impersonating your profile and preventing you from protecting the subscriber button, contact Snapchat. Here are the steps you can follow to contact them directly:

  1. Open the Snapchat app on your device. 
  2. Head to Settings and then tap on Support.
  3. Now, tap on the Contact Us button. 
  4. Then, select the My Snapchat isn’t working option.
  5. Next, scroll down and tap on the Other option.
  6. Under the Need help with something else option, select YES.
  7. Next, select the My issue is not listed option.
  8. After that, fill out the form and submit it. 

That’s it! Follow these steps to let Snapchat know your issue in detail. You can share proof of identity to convince Snapchat of your identity. However, if your request gets declined, you can re-submit the form later. 

Wrapping Up

Having a subscription button on your Snapchat profile will help you build a strong community of followers. People who want to follow you can easily do so by clicking on the subscribe button. 

However, even after following all the steps correctly, if you’re unable to get the subscribe button, ensure that you’re correctly following all the rules and community guidelines. 

Also, the public profile feature isn’t available in all countries, and only users over the age of 18 can use it.