Are you desperately looking for genuine ways to get followers on Pinterest? If yes! That’s what we’re going to uncover in this guide.
Gaining followers on Pinterest is no more complicated when you don’t have the right strategies to follow. And in this guide, we’re going to show you 9 proven ways to get followers on Pinterest.
Pinterest is one of the most popular social media platforms and the number one shopping platform because people come here to make their buying decision.
It has 322 million monthly active users and more than half of its users are from the US. Approximately 90% of its weekly users explore Pinterest to make their buying decision.
Well! It can be a surprising fact for you, but it’s true.
That’s why Pinterest is a game-changing platform for bloggers, business owners, and influencers who are continuously seeking for new audiences to attract.
But what if you’re not using Pinterest?
Then probably you’re missing out on lots of opportunities to grow. Pinterest has a huge audience base and from here you can attract people for your business and building a following on Pinterest help you:
- To build credibility and strong authority in your domain
- Get more leads and increase your revenue
- Grow your website traffic using Pinterest marketing for free
- Get more subscribers to your email list
- And more benefits…..
Excited to know how you can get followers on Pinterest?
Sounds great! Let’s deep dive into how to get followers on Pinterest.
How to Get Followers on Pinterest (9 Proven Ways)
Gaining followers on Pinterest is not difficult only when you have the right path to drive actual results.
You do not need to spend time on making perfect strategies because we have done all the work for you. All you need to do is learn these strategies and start implementing them right away to boost your following on Pinterest.
1. Optimize Your Profile Properly
Your profile must have the necessary information to represent who you are and what you’re offering to attract the right people on Pinterest.
And optimize your profile for SEO, because Pinterest is also a search engine, where people come to search for content on Pinterest.
Once you optimize your profile for SEO and your profile will appear on pinterest search, you can drive lots of followers from that for completely free.
To do SEO, you need to add keywords that people search on Pinterest.
Wondering how to find keywords?
Keep reading this guide, and will show you how you can easily find keywords for Pinterest SEO.
An attractive plus SEO-optimized profile helps you to bring more followers in your way. Here is how you can do it:
Log in to your Pinterest account and select edit profile to optimize your Pinterest profile.
Add Branded Profile Picture:
Add a perfect profile that exactly represents you or your business and it will help for branding. If you have a personal account, then you can add your photo and, for a business account, you can use your logo.
Add Display Name:
You can use your name or business name as a display name.
Select perfect username: If it is possible, then use the same username all across your social media handles so that people can easily recognize you. Based on your username, your profile URL will automatically get created.
Add Profile description:
The next important section is crisp and clear information about you or your business and what your account is offering. Add meaningful information and tell people why they should follow you.
You can also include a call to action in your description Like “Follow me for blogging Tips”. This will help you to attract the right type of people within your niche.
Once you are done with entering all the information in your profile, click on the Save button.
And that’s all.
2. Join Group Boards Relevant to Your Niche
Group Boards allow multiple contributors to share their content and they usually have a huge audience base. You can join group boards to share your pins with a larger audience and it will help you gain more visibility and ultimately you will get more exposure Pinterest.
Every group board had guidelines, so before joining, read them.
Only join group boards that are relevant to your niche and have a following to attract followers. Pinterest allows you to join/create only 3000 boards, so join wisely.
Are you thinking about how to find group boards?
Perfect! Use Pinterest to search for group boards in your niche, check how many followers they have, what the board is about, read the guidelines. If you think the board can help you to drive better results, then send a request to join as a collaborator.
Once they accept your request, you can start posting content on the group board, engage with the board’s audience and attract them to follow you.
Secondly, you can simply use Google to find top-performing group boards in your niche. In google, search for “Top Pinterest group boards to join” and it will show you a list of Pinterest boards by niche. Explore the list and join boards that are relevant to your niche.
Do you know you can also start your group board?
YES! Create one for you and invite other pinners to collaborate. It will take some time to build an audience, but here you can make your own rules and you’ll be the boss here.
You can mention in board guidelines, “to join board, must follow me” or any rules to amplify your follower.
3. Engage With Others Posts
Conversations are always a two-way road. If you simply wait for others to engage with your posts, then it might take too long to get results.
But why are you waiting for others to start communications and conversations?
You can also start engaging with others’ posts and there are big chances that in return they will start engaging with your content as well.
Cool! this is what you’re waiting for a long while.
Start finding like-minded users on Pinterest, follow them and then start engaging with their posts.
People always look for users who have a high following to follow. Do you also think it is the right strategy?
Not at all! Because a large number of followers doesn’t ensure that users will engage with your content or follow you back. Instead of searching for users with a huge following, find people who can engage with your content and follow you back. Only then you will get followers for your Pinterest profile.
Here are some ways to engage with other profiles:
- Repin other users pins
- When you see a notification about “board to follow” then follow the group board if they fall under your niche.
- Whenever someone repins your pin or save, take some time to appreciate them. Simply do a comment Like “thanks for sharing, glad you found it valuable” or anything else so that they keep sharing your content.
- If you find useful posts from others then leave a positive comment to build a strong relationship with like-minded people.
The more you engage with others, the more visibility you will get and ultimately you will start gaining more followers.
4. Create Eye-Catching Graphics
Pinterest is a visual search engine, and to capture the attention of Pinterest users, create eye-catching graphics.
Pinterest always takes care of its users and provides a great experience to its users by showing the best piece of content. And to make it happen, Pinterest follows an algorithm to analyze the best performing content and then the content gets featured on the home page.
When Pinterest will start featuring your content, you will start getting more engagement. More engagement means more visibility and follower growth.
But do you know how to make best performing pins?
Best performing pins contain three elements: eye-catching visual, interesting texts, and relevancy. If you want Pinterest to feature your pins, then start focusing on these factors.
Infographics are a great way to create visually appealing content and always stand out in the feed. Infographics beautifully combine information and visuals and they capture more attention. People better react and engage with infographics and eventually help you to gain more followers.
You can use graphic designing software to create stunning visuals and here few points to consider while creating graphics:
- Always use high-quality and high-resolution photos and you can use free platforms (Pixabay or pexels) to find free stock images.
- Use perfect color combination, fonts, and font size.
- Prefer creating vertical graphics instead of horizontal, as these are more appealing for Pinterest mobile users.
- Choose a standard size for your Pinterest graphics, i.e. 2:3 (600 x 900 px).
- Use short videos to stand out from the crowd.
- Include your profile or logo to personalize your images and it will help you for branding as well.
- Include a call to action like “Follow @ your profile name,” or “Follow us to know more about blogging”.
This is how you can create eye-catching graphics to stand out from the crowd. Use these tips to grab the attention of your potential audience and to start gaining followers.
5. Post Multiple Times a Day and Follow a Schedule
Consistency is the key to success in every domain and it’s also super important for growing followers on Pinterest. Use this method and maintain a constant presence on Pinterest for consecutive months to see the actual results.
When you post your content constantly, the Pinterest algorithm will analyze your activities and will start pushing your content to new users.
Make a routine to publish posts multiple times a day. The best way to do this is to make a Pinterest content calendar and follow your schedule to maintain consistency.
But being consistent can be hard for you if you’re using manual methods.
Wondering how you can easily follow your schedule?
Go ahead of the calendar and start making content before the publication date and start scheduling your posts using pin scheduler tools. Scheduling tools are gaming chaining and help you to maintain your consistency by automating publishing your content.
No need to log in to Pinterest multiple times to post pins multiple times a day. You just need a pin scheduler. It will do your job. All you need to do is schedule your posts.
If you are in a niche where you have to create seasonal content and holiday or event matters a lot for you, then a pin scheduler can do a lot for you. Usually, brands start posting seasonal content before 30-45 days of the event or holiday to grab the attention of users.
So, plan your content early, use a scheduler to easily schedule and publish your special seasonal content.
Pinterest is a visual search engine and works similar to other search engines like YouTube and Google. Every month, Pinterest processes over 2 billion+ searches.
This figure is quite interesting and huge at the same time.
If your content stands out on the Pinterest search, then you can reach a wider audience and it will help you drive lots of attention to your profile easily.
But the question is: How to actually stand out and rank on Pinterest search?
All you need to do is Pinterest SEO, and it’s all about optimizing your profile and content around a keyword that potential users are searching on Pinterest.
But again, one question that comes up is: how to find keywords?
The easiest way to find keywords is to use the Pinterest search bar. Let’s say your niche is blogging so to find the relevant keywords, navigate to the search bar and type blogging and Pinterest will show you keyword suggestions.
From there, pick the keywords that are relevant to your niche.
Use these keywords naturally in your pin’s title and descriptions. Also, add keywords in your profile name and description to see the real magic.
Once you optimize your profile and content for your targeted keywords, the Pinterest algorithm will start pushing your profile and content into relevant searches.
Make sure to include relevant hashtags in your pins, boards, and profile as well to get more exposure on Pinterest.
To use hashtags, type #, and the keyword that you want to use in profile, pin, or boards.
Let suppose your pin is about blogging and then type #blogging and Pinterest will show you relevant trending hashtags.
7. Publish Your Pins At The Right Time
We all know what you pin is important, but when you pin is also a considerable factor for growing on Pinterest.
To maximize the reach of your content, make sure to publish your pins at the right time.
Why do you need to take care of timing for publishing content?
There is a solid answer for this. Let’s suppose you’re putting lots of effort into creating your content, and if your content is not visible to anyone there’s no point in putting so much effort into this.
You will only receive followers when someone came across your content or profile, so you need to pick a time when most of your potential audience will be online.
But how you will find the right time for publishing your content on Pinterest?
You can run small research to find when your target audience is most active and then pick that time to publish your pins because there are more chances that your target audience will see your content if they are online.
If you have a business account, then you have access to analytics and this is a great way to find the right time for publishing.
Analyze the insights of your Pinterest analytics and find the right time for publishing your content. Now Pinterest also provides real-time analytics that is gaming-changing.
And it allows you to can check how your pins are performing in real-time and you can easily figure out at what time you’re receiving more responses for your pins. Using real-time analytics, you also check hourly reports which are perfect to find the right time for publishing.
8. Cross-Promote Your Pins on Different Social Media Platforms
Social media platforms are a great way to engage with the target audience and if you’re using other social media platforms Like Facebook, Instagram, Twitter, then link your social media profile to Pinterest.
So that your fans, followers, or friend on other social media platforms will know that you are on Pinterest. And if they are interested in your content, they can follow you on Pinterest as well.
Another great way is to cross-promote your pins on different social media platforms that you’re using.
If you already have an audience on YouTube, Instagram, Facebook, or LinkedIn, then start cross-promoting your pins on these platforms to get exposure from your audience on other platforms.
But how will you manage publishing content on multiple social media platforms?
Well, it’s a complicated process if you’re using the manual approach for publishing your posts because we have many other day-to-day tasks to perform.
But we have a solution for you, use schedular to automate publishing pins on other social media platforms. It will save you lots of time and effort, and you can focus on your other tasks. All you need to do is schedule your pins in one go and the scheduler will automatically publish.
So, without doing much, you can drive results from other social media platforms as well.
9. Include a Follow Button in Your Website
Do you have your website? If yes! Then you have one more way to get followers on Pinterest.
You can use your website to gain followers and here is how you can.
Use follow button to attract followers to your website. Figure out a place and put your follow button there to attract visitors to follow you on Pinterest. You can also use follow button in your email signatures, newsletters, or anywhere in the interest where you think you can attract vision to follow you on Pinterest.
Another way to gain followers is to use the Pinterest P icon to attract your website’s visitors. Make the icon clickable by placing the link of your profile and it will redirect users to your Pinterest profile.
You can also add a save button on your website so that your website visitors can share images on Pinterest.
There is one more way to attract your website visitors toward your Pinterest profile, i.e. embed your pins within your blog content.
To effectively embed pins in your blog content, you can use pins or board widgets. it also encourages the visitor to follow you on Pinterest and in this way you can convert your website’s visitors into Pinterest followers quite easily.
You can only grow your Pinterest followers if you’re dedicating your time and efforts to it.
In the beginning, if you’re not seeing any growth in followers, then no need to worry because gaining followers is not a game of a few days.
You need to work consistently and effectively to see the actual results. We have shared 9 proven ways to get followers on Pinterest and these techniques will only work for you when you implement these tips constantly.
Play a long game and start actively using Pinterest. Do some research and figure out your target audience’s needs, wants, problems, and create your content accordingly to offer them a solution.
Make high-quality content that your target audience is thriving to see. And in return, they will start engaging with your content and you will get followers.
That’s what you’re looking for, right?
Don’t forget to analyze and evaluate your performance on Pinterest to figure what is working for you and what is not.
If you have a business account, then you can use Pinterest Analytics to track the results. Figure out what improvements you can make to drive better results. Keep repeating the same process to gain more and more exposure on Pinterest with time.