There’s no denying the importance of Facebook in regards to marketing and promoting your business; with millions of users, it’s an excellent platform for garnering more interest in your products and services. But despite understanding the importance of creating a Facebook Business Page, many companies and owners are still struggling to establish a presence on Facebook. In order to help people to understand the process of creating a Facebook Business Page, we’ve put together this brief article outlining the basic steps for doing so. We hope you find it informative and helpful.
Creating a Facebook Business Page in Four Easy Steps
1. Sign up.
The (probably obvious) first step for creating a Facebook page for your business or company is to sign up on the Facebook website. This is essentially the same as signing up for a regular account, but for businesses. Simply go to facebook.com/business and click on Create a Page. For this step, you will need to enter in some basic information about your business, such as your type of business, your location, and so on. Once you’ve filled out all the relevant information, click on the Get Started button.
2. Add pictures.
Now that your page has been officially created, it’s important to put up profile and cover pictures for your business that match the image you want to project. The pictures on your page are incredibly important because they are going to play a critical role in the first impressions that people get when they come to your page. For the profile picture, it’s often a good idea to simply use your logo (if you have one) or some other image that relates to your company’s brand or reputation. The next most prominent image for your page is going to be your cover image; like with your profile picture, make sure to choose something that represents your business.
3. Add a description.
This is the section where you describe your business. It will need to be brief (one or two sentences with a limit of 155 characters), but also contain enough information about your business to capture attention. If there’s something distinctive about your business you can say (such as “largest supplier of high quality wedding cakes in town” if you’re a specialty baker, or “Friendly family-owned deli since 1992” if your family runs a local sandwich shop, and so on) you can put that, otherwise a basic description will work fine. And if you have the time, you should fill out your “About” section as well, in order to provide your customers with a more in-depth description of your business.
4. Create your username and URL.
Your username will also function as your website address. Also called a vanity URL, this is the web address or search term that you will give to people to direct them to your Facebook Business Page. Try to make it either the name of your business or related to your business in some way; random URLs that don’t seem to relate to your business can be off-putting and confusing for customers. Additionally, try to keep it as simple as possible; don’t add extra characters or symbols jut because you can, since it will only confuse people and cause them difficult in locating your page.