Polls are excellent marketing and survey tools. They are popular because people can make decisions based on the results of a poll.
After all, poll results act as social proof, and 92% of consumers stated that they’re more likely to rely on non-paid recommendations than other types of advertising.
And Facebook polls are one of the great ways to promote your product, gather feedback, and increase engagement.
This article will help you learn how to create a Facebook poll. We’ll walk you through the steps to get more engagement from your audience through votes.
But before going into the details, let’s understand what are Facebook polls actually?
What Are Facebook Polls?
You can consider Facebook polls as a short survey that has been created on the Facebook app.
Like any other social media platform, Facebook polls let you ask a question with potential multiple-choice answers for the audience to give.
You can create Facebook polls on groups, stories, and group chats. Anyone with a Facebook account can create polls for absolutely free.
Benefits of Creating Facebook Polls
Facebook Polls have been one of the most popular features on the platform for quite some time now. It is a feature that can help you get more engagement from your followers and also give you an opportunity to market your business.
The best thing about Facebook Polls is that they don’t cost anything, which makes them ideal for small businesses or startups. However, there are certain benefits that you can enjoy by creating Facebook polls:
Get More Engagement
Creating a poll allows you to ask questions that matter to your target audience and get them involved in the conversation. It also helps you know what they want and how they think about specific topics.
This way, you can create better content, which will increase engagement with your audience and make them feel like they belong in your community.
Get Audience Feedback
Facebook polls let you gather feedback from your audience. If you want to find out what type of products or services your audience wants from you, then this is an easy way for them to answer those questions.
Here are some questions you can ask to gather feedback from your audience:
- What do you like the most about our product?
- What features benefit you the most?
- What features does our product lack?
Market Your Business
Facebook Polls can help in marketing because it allows users to express their opinions about different products and services that brands promote through their posts. This allows brands to learn what their customers think about specific products or services to improve them or make them better suited for different audiences.
For example, if you’ve launched a new product feature, using a poll, ask your audience if they like it or it needs improvement.
Conduct Market Research
Facebook polls are one of the best ways to conduct market research on your website.
Facebook has over 2.93 billion monthly active users, making it one of the world’s most popular social media sites. This makes it a great place for conducting market research on your website.
Facebook polls can be used as a survey tool. The answers that come back from these polls can help you identify trends in your industry or even create new products/services based on what people need or want most right now.
How to Create a Poll on Facebook Page
Over the years, Facebook has updated and removed many features to make the platform more useful. For instance, the Facebook poll feature was originally introduced in 2007. Later in 2012, they introduced a similar polling feature called “Questions” for Facebook personal profiles.
Previously Facebook used to allow users to create polls on their business pages. Eventually, earlier in 2021, Facebook completely removed the poll feature from the business page.
And now, as of 2022, you can create a poll only on Facebook groups. Facebook no longer allows you to create a poll on a Facebook page or a personal profile.
How to Create a Poll on Facebook Group
As we mentioned earlier, Facebook groups are the only way to create polls today. So, if you manage or become a part of a Facebook group, knowing how to create a poll on the Facebook group will help you promote your posts better.
Step 1. Open Facebook.com on your preferred browser and log in to your page.
Step 2. Now, on the left side menu, click on the Groups option. Then, select the group where you want to create the poll.
Step 3. On the group, you’ll notice a Poll feature is already presented as an option under the “Write Something” section. Click on it.
However, if you don’t see the Poll option, continue with the below steps.
Step 4. Go to the “Write Something” section in the group to create a post. After the Create Post pop-up appears, click the three horizontal dots on the Add to your post section.
Step 5. Now another pop-up menu will appear on our screen with different tools and features— Click Poll from the options.
Step 6. In the next updated Create Post pop-up, you can create polls.
Step 7. Make sure to add the answers in the Options boxes. And write the question in the Write something section.
If you want to add more than three poll answers, click on Add Options. If you want to remove an option, click on the X located on the right side.
Step 8. Besides the Add option button, click on the gear icon to allow group members to add options or choose multiple answers.
Step 9. Once you’ve created the poll, click on the Post button below.
How to Create a Poll on Facebook Story
Polls are not available on Facebook personal profiles. However, there’s a way out!
You can create polls on a personal profile through the Facebook Story. Here’s how:
Step 1. Open the Facebook app on your mobile device.
Step 2. Head to the Facebook Home page and tap on the Create Story option at the top.
Step 3. Now decide what type of story you’d like to post, for example, selfie, music, or green screen. You can create polls on every kind of post except the Text. Also, you can choose photos from your phone’s Gallery.
Step 4. After selecting what to post, tap on the Stickers option at the top right of your screen.
Step 5. In the Stickers tab, click on the Poll sticker.
Step 6. Now you’ll notice an option called Ask a question with Yes and No buttons. Type your question on the “Ask a question” field. You can edit the Yes or No button with your own preferred answer or emojis.
Step 7. Tap on the Done option at the top when you complete creating your poll.
Step 8. Now finally, tap on the Share button located on the right side of your screen.
How to Create a Poll on Facebook Messenger
You can create Facebook polls on the Messenger app. Polls on the messenger app help you coordinate with your friends or colleagues in a group chat. With polls, you can ask people to vote and share their opinion during a conversation. Here’s how you can do that:
Create Facebook Poll on Messenger Via Desktop:
Step 1. Select the group chats to open it.
Step 2. Click on the + icon located near the bottom left of the conversation.
Step 3. Select the Polls icon.
Step 4. Select What’s your poll about? To type your questions to ask in the group chat.
Step 5. Enter the answers as options to choose from.
Step 6. Click on the Create Poll button.
Create Facebook Poll on Messenger Via app:
Step 1. Open the messenger app and head to the chats section.
Step 2. Select the group chat where you’d like to create a poll.
Step 3. Tap on the four-dotted icon, located at the bottom left side of your screen.
Step 4. On the given options, tap on the Polls option.
Step 5. Add a question for the poll and enter a few answers as options.
Step 6. Tap the Create Poll button at the bottom of the screen.
Note: the messenger polls feature may not be available in all countries, including Japan and some regions in Europe.
How to Create Facebook Poll on the Event Page
For now, you can’t create polls on a Facebook event page. In Facebook’s recent update, the poll feature is also removed from the event page.
Previously a host of a Facebook event could create polls by following the steps below:
Step 1. Log in to your Facebook app.
Step 2. Tap on the three horizontal lines icon on the top right side of your screen.
Step 3. Scroll down till you see the Events option.
Step 4. Select the event, and tap the Start Discussion option.
Step 5. On the “Add a Post” field, tap the Poll icon to add questions and answers.
Step 6. Once you’ve finished creating the poll, tap on the Post option to post it on your event’s page.
However, as mentioned earlier, the polls feature isn’t available on the Facebook event page. You can only create polls on the groups and Facebook Stories.
We hope now you clearly know how to create a poll on Facebook.
Even though Facebook has recently limited its use, Polls are a feature you can’t ignore. If you are a business owner or running a group, polls can be very useful for you and your audience.
Facebook polls will help you with market research, surveys, product development, and even high engagement. So, go ahead and start using polls as your marketing strategy today!
And if you get stuck somewhere, we hope this Facebook poll tutorial will help create awesome polls on Facebook.