How to Become a Social Media Manager (Complete Guide)
“You’re always on Facebook and Instagram! Don’t let social media ruin your career!”
How many times have your parents dissed you by saying these words? How many times have they told you how social media can ruin your career?
Well, we can’t deny the fact that excessive use of social media is harmful. But, if you know how to use it the right way, you can make a whole career out of it. A career that even your parents will be proud of!
Yes, we’re talking about the role of Social Media Manager.
If you’re passionate about everything related to social media. If you’re known as the most social-media-savvy person in your entire friend circle. And if you’re unable to convince your parents how useful social media is- Social Media Manager is totally a viable career path for you.
But, just like every other job, there are some skills and rules you have to know before jumping in. And, that’s why we’ve created a detailed roadmap in this article to help you become a social media manager. So, without further ado, dig in!
Table of Contents
What is a Social Media Manager?
Every brand needs social media presence, and social media managers help brands maintain that presence. A Social Media Manager is the man behind every social activity of a brand. They become the voice of a company online and represent them on Facebook, Twitter, Instagram, etc.
They are responsible for organizing campaigns, responding to audience comments, and increasing brand awareness across social media channels.
In short, social media managers are responsible for growing brand awareness through Facebook, Instagram, Twitter, Linkedin, and other social networks. Even a decade ago, the role of a social media manager was non-existent. However, as more and more companies realize the importance of social media, the role of social media managers has become popular and essential.
What Does Social Media Managers Do?
If you think social media managers only create posts for Facebook and Instagram, we have to stop you right there. They wear a lot of caps, and we can’t describe what a social media manager does in a couple of sentences. In fact, this meme pretty much sums up what does a social media manager do for a living!
Jokes apart! A social media manager can be a designer, marketer, copywriter, content strategist, or even a customer service representative. The responsibilities of a social media manager can be extremely challenging. Sometimes it can vary based on a company’s size.
For example, in small businesses, a social media manager may have to take several responsibilities like content creation, designing, editing, copywriting, content performance tracking, and much more. On the other hand, social media managers mostly work with a copywriting team or a digital agency in large companies.
However, the typical duties of a social media manager are:
Planning and building a content calendar. Crafting, scheduling, and publishing content.
Engaging with social media audiences (responding to messages, comments, liking, retweeting, and sharing posts).
Create and optimize ads.
Act as a one-man army behind all social media channels. Decides which content goes out live, knows the nitty-gritty of each platform.
Creates various social media campaigns, such as brand awareness campaigns, product launch campaigns, etc.
Provides direction to designers, copywriters, and editors.
Creates reports for campaigns and ads.
Knows the best practices for social media, stays up-to-date with trends, recent events, and social media news.
Now that you know the basic duties of a social media manager let’s learn some more details about their work life. We’ve broken down the tasks a social media manager follows in a day, focusing on the most important parts, so let’s take a look below.
Tasks That Social Media Managers Follow on a Day to Day Basis
A day in the life of a social media manager can be hectic. From curating content to keeping track of every platform, you have to be proactive in nature to be a social media manager.
So, if you’re thinking of giving this career a try, here’s what your schedule will look like:
Morning Tasks of a Social Media Manager
Checking Emails (9-9:30 am)
Start your day with a hot cup of tea and work emails.
Although people prefer to communicate through tools like Slack, Discord, and Google Chat in today’s business world, email is still a suitable option to communicate with people outside a company, such as your customer. So, check emails if any customer wants to connect with your company or share feedback.
Checking all the Social Media Channels (9:30-10:30 am)
Here comes the most fun part of a social media manager’s work routine- checking social media!
Open your company’s social platforms and see what your competitors are posting, how many people shared or liked your content, if your posts gained good engagement or not, etc.
Also, while checking all the platforms, make sure to engage well with the audience. For instance, If there’s any comment or queries from the audience, respond to it immediately.
Write Content, Create Briefs (10:30 am-Noon)
First, look at your social media content calendar to ensure you’re crafting content based on the plan and schedule. Then focus on crafting content that is engaging and aligns with your brand’s personality.
Now, this is the most crucial part of your morning routine, as your company’s entire social media presence depends on the content you post. So, make sure to be focused while working on content.
You can also write creative briefs for your designing, copywriting, or marketing teams during this time.
Lunch Break (Noon-1 pm)
“No play and only work make Jack a dull boy.”
We are pretty familiar with this quote. And in a creative role like social media manager, no break and only work can be a huge deal-breaker.
So, take your lunch break, go for a walk, meditate, clear your mind, and prepare yourself for the second half of the day.
Afternoon tasks of a Social Media Manager
Track Social Media Analytics (1-2 pm)
Analyzing social media posts or campaign performance is one of the most crucial parts of a social media manager’s daily routine. After all, numbers are the only way to measure the success of your social media strategy.
Monitoring your social media analytics will help to understand how your target audience behaves. And, based on the analytics, your social media team will run future marketing campaigns, ads and make decisions effortlessly.
Also, analyzing data and creating reports will help you in company meetings. Based on these reports, you can discuss with your team about social media engagement. Customer retention, leads, sales, and satisfaction.
Meetings with the Team (2-4 pm)
As a social media manager, you may have to work with different departments or a cross-functional team. That means attending meetings with these teams is a crucial part of your daily schedule.
These meetings are mainly planned for deciding future content strategy, new content ideas, upcoming events, and any idea that’ll help to increase your company’s social media engagement.
Also, these meetings can include informing the content strategy to the company’s upper management, different departments like sales or customer support to work without any hassle.
Content Planning and Researching (4-5 pm)
As a social media manager, your first job is to keep up with the trends. After all, social media is an ever-changing platform, and if you want to stay ahead of your competitors, focus on content planning and researching.
In fact, if you closely analyze some famous brands’ (Nike, Google, Netflix, Amazon) social feeds, you’ll notice everything they’ve posted is well-researched and well-planned. Nothing ever goes randomly from these brands’ social media channels.
So, a social media manager’s day-to-day task is to read blogs, keep an eye on the market trends, and watch videos to stay updated constantly.
Evening Tasks of a Social Media Manager
Review your Entire Day (5-5:30 pm)
After an organized and busy workday, keep your evening books for some retrospection.
Reviewing your entire day will help you reflect on your work schedule efficiently. Time management is crucial in every social media managers life, and reviewing your entire day will allow you to understand:
How do you spend the day
Where you’ve invested most of the time
What went wrong or right during the day
Reviewing your day and answering these questions helps not to make the same mistakes again. You can also improve your social media strategy based on this retrospection.
So, that’s pretty much what a social media manager does on a day to day basis. Now comes another important question- What skills do you need to get ahead in this role? Well, read on find out the answer.
5 Skills That You Would Need to Be a Good Social Media Manager
To be a pro at the social media manager role, you have to be the jack of all trades! You should be able to write creative copy, design catchy graphics, edit mercilessly and manage everything productively.
Here we’ve created a list of skills you need to learn before going all social!
A successful social media manager must be a pro writer because the heart of every social media platform is- Captions. So, good copywriting skills can help you set foot in this career.
You must learn how to write crisp, attention-grabbing, and witty copy to engage your audience. A skilled social media manager knows how to craft copy that reflects a brand’s voice on social media.
Another skill every social media manager must practice is editing. In fact, you should invest 80% of your time in editing a copy and only 20% in writing it. Perfect editing, clear CTA, and a short and crisp message can truly make magic on social media.
Note: Here are some resources you can use to be a pro at copywriting-
Blogs: Read expert blogs on copywriting. You can follow websites like Copyblogger, Copy Hackers, and Neil Patel blog to get some great insights on copywriting.
Editing tools: You can use tools like Grammarly, Hemingway editor, Ginger, ProWritingAid to edit properly.
Books: There are several great books available on copywriting. According to us, Drew Eric Whitman’s Cashvertising and Robert W. Bly’s The Copywriter’s Handbook are good options to start with.
At the end of the day, social media is a visual platform. So, to be a skilled social media manager, you must have a good eye for designs.
Although you don’t have to be a graphic designer, having the ability to differentiate between good and mediocre design can help you in a long way.
Also, you should learn how to use photo editing tools like Canva, Adobe, Pixlr, Piktochart, etc. This will help you work with your design team without any hassle.