“You’re always on Facebook and Instagram! Don’t let social media ruin your career!”

How many times have your parents dissed you by saying these words? How many times have they told you how social media can ruin your career?

Well, we can’t deny the fact that excessive use of social media is harmful. But, if you know how to use it the right way, you can make a whole career out of it. A career that even your parents will be proud of! 

Yes, we’re talking about the role of Social Media Manager. 

If you’re passionate about everything related to social media. If you’re known as the most social-media-savvy person in your entire friend circle. And if you’re unable to convince your parents how useful social media is- Social Media Manager is totally a viable career path for you. 

But, just like every other job, there are some skills and rules you have to know before jumping in. And, that’s why we’ve created a detailed roadmap in this article to help you become a social media manager. So, without further ado, dig in!

What is a Social Media Manager?

Every brand needs social media presence, and social media managers help brands maintain that presence. A Social Media Manager is the man behind every social activity of a brand. They become the voice of a company online and represent them on Facebook, Twitter, Instagram, etc. 

They are responsible for organizing campaigns, responding to audience comments, and increasing brand awareness across social media channels. 

In short, social media managers are responsible for growing brand awareness through Facebook, Instagram, Twitter, Linkedin, and other social networks. Even a decade ago, the role of a social media manager was non-existent. However, as more and more companies realize the importance of social media, the role of social media managers has become popular and essential.  

What Does Social Media Managers Do?

If you think social media managers only create posts for Facebook and Instagram, we have to stop you right there. They wear a lot of caps, and we can’t describe what a social media manager does in a couple of sentences. In fact, this meme pretty much sums up what does a social media manager do for a living!

Jokes apart! A social media manager can be a designer, marketer, copywriter, content strategist, or even a customer service representative. The responsibilities of a social media manager can be extremely challenging. Sometimes it can vary based on a company’s size. 

For example, in small businesses, a social media manager may have to take several responsibilities like content creation, designing, editing, copywriting, content performance tracking, and much more. On the other hand, social media managers mostly work with a copywriting team or a digital agency in large companies. 

However, the typical duties of a social media manager are: 

  • Planning and building a content calendar. Crafting, scheduling, and publishing content.
  • Engaging with social media audiences (responding to messages, comments, liking, retweeting, and sharing posts).
  • Create and optimize ads.
  • Act as a one-man army behind all social media channels. Decides which content goes out live, knows the nitty-gritty of each platform.
  • Creates various social media campaigns, such as brand awareness campaigns, product launch campaigns, etc.
  • Provides direction to designers, copywriters, and editors.
  • Creates reports for campaigns and ads.
  • Knows the best practices for social media, stays up-to-date with trends, recent events, and social media news. 

Now that you know the basic duties of a social media manager let’s learn some more details about their work life. We’ve broken down the tasks a social media manager follows in a day, focusing on the most important parts, so let’s take a look below. 

Tasks That Social Media Managers Follow on a Day to Day Basis

A day in the life of a social media manager can be hectic. From curating content to keeping track of every platform, you have to be proactive in nature to be a social media manager. 

So, if you’re thinking of giving this career a try, here’s what your schedule will look like:

Morning Tasks of a Social Media Manager

Checking Emails (9-9:30 am)

Start your day with a hot cup of tea and work emails. 

Although people prefer to communicate through tools like Slack, Discord, and Google Chat in today’s business world, email is still a suitable option to communicate with people outside a company, such as your customer. So, check emails if any customer wants to connect with your company or share feedback.

Checking all the Social Media Channels (9:30-10:30 am)

Here comes the most fun part of a social media manager’s work routine- checking social media!

Open your company’s social platforms and see what your competitors are posting, how many people shared or liked your content, if your posts gained good engagement or not, etc. 

Also, while checking all the platforms, make sure to engage well with the audience. For instance, If there’s any comment or queries from the audience, respond to it immediately. 

Write Content, Create Briefs (10:30 am-Noon)

First, look at your social media content calendar to ensure you’re crafting content based on the plan and schedule. Then focus on crafting content that is engaging and aligns with your brand’s personality. 

Now, this is the most crucial part of your morning routine, as your company’s entire social media presence depends on the content you post. So, make sure to be focused while working on content. 

You can also write creative briefs for your designing, copywriting, or marketing teams during this time. 

Lunch Break (Noon-1 pm)

“No play and only work make Jack a dull boy.”

We are pretty familiar with this quote. And in a creative role like social media manager, no break and only work can be a huge deal-breaker. 

So, take your lunch break, go for a walk, meditate, clear your mind, and prepare yourself for the second half of the day. 

Afternoon tasks of a Social Media Manager

Track Social Media Analytics (1-2 pm)

Analyzing social media posts or campaign performance is one of the most crucial parts of a social media manager’s daily routine. After all, numbers are the only way to measure the success of your social media strategy. 

Monitoring your social media analytics will help to understand how your target audience behaves. And, based on the analytics, your social media team will run future marketing campaigns, ads and make decisions effortlessly.

Also, analyzing data and creating reports will help you in company meetings. Based on these reports, you can discuss with your team about social media engagement. Customer retention, leads, sales, and satisfaction. 

Meetings with the Team (2-4 pm)

As a social media manager, you may have to work with different departments or a cross-functional team. That means attending meetings with these teams is a crucial part of your daily schedule. 

These meetings are mainly planned for deciding future content strategy, new content ideas, upcoming events, and any idea that’ll help to increase your company’s social media engagement. 

Also, these meetings can include informing the content strategy to the company’s upper management, different departments like sales or customer support to work without any hassle. 

Content Planning and Researching (4-5 pm)

As a social media manager, your first job is to keep up with the trends. After all, social media is an ever-changing platform, and if you want to stay ahead of your competitors, focus on content planning and researching. 

In fact, if you closely analyze some famous brands’ (Nike, Google, Netflix, Amazon) social feeds, you’ll notice everything they’ve posted is well-researched and well-planned. Nothing ever goes randomly from these brands’ social media channels.

So, a social media manager’s day-to-day task is to read blogs, keep an eye on the market trends, and watch videos to stay updated constantly. 

Evening Tasks of a Social Media Manager

Review your Entire Day (5-5:30 pm)

After an organized and busy workday, keep your evening books for some retrospection. 

Reviewing your entire day will help you reflect on your work schedule efficiently. Time management is crucial in every social media managers life, and reviewing your entire day will allow you to understand:

  • How do you spend the day
  • Where you’ve invested most of the time 
  • What went wrong or right during the day

Reviewing your day and answering these questions helps not to make the same mistakes again. You can also improve your social media strategy based on this retrospection. 

So, that’s pretty much what a social media manager does on a day to day basis. Now comes another important question- What skills do you need to get ahead in this role? Well, read on find out the answer. 

5 Skills That You Would Need to Be a Good Social Media Manager

To be a pro at the social media manager role, you have to be the jack of all trades! You should be able to write creative copy, design catchy graphics, edit mercilessly and manage everything productively. 

Here we’ve created a list of skills you need to learn before going all social! 

1. Copywriting

Copywriting

A successful social media manager must be a pro writer because the heart of every social media platform is- Captions. So, good copywriting skills can help you set foot in this career. 

You must learn how to write crisp, attention-grabbing, and witty copy to engage your audience. A skilled social media manager knows how to craft copy that reflects a brand’s voice on social media. 

Another skill every social media manager must practice is editing. In fact, you should invest 80% of your time in editing a copy and only 20% in writing it. Perfect editing, clear CTA, and a short and crisp message can truly make magic on social media. 

Note: Here are some resources you can use to be a pro at copywriting-

 

  • Blogs: Read expert blogs on copywriting. You can follow websites like Copyblogger, Copy Hackers, and Neil Patel blog to get some great insights on copywriting.
  • Editing tools: You can use tools like Grammarly, Hemingway editor, Ginger, ProWritingAid to edit properly.
  • Books: There are several great books available on copywriting. According to us, Drew Eric Whitman’s Cashvertising and Robert W. Bly’s The  Copywriter’s Handbook are good options to start with. 

2. Designing

Design

At the end of the day, social media is a visual platform. So, to be a skilled social media manager, you must have a good eye for designs.

Although you don’t have to be a graphic designer, having the ability to differentiate between good and mediocre design can help you in a long way. 

Also, you should learn how to use photo editing tools like Canva, Adobe, Pixlr, Piktochart, etc. This will help you work with your design team without any hassle. 

3. Video Editing

Video editing - Essential skill to become a social media manager

The knowledge of video editing can always come in handy if you’re trying to become a social media manager. 

Having basic knowledge about how to edit a video, tailor video content for each platform, and grab audience attention within the first ten seconds can help you become a strong manager. 

Also, as a social media manager, you should have an eye for detail. This will help you understand different camera angles, special effects, sound effects, and much more. 

A quick tip: For perfect video editing, you can use tools like Promo, Biteable, and Lumen5.

4. Management

Management

Excellent time and project management skills are required to be a highly paid social media manager. Because when you’re juggling with different social media channels, there’s a lot of things you need to keep track of. 

From posting consistently to tracking analytics daily social media managers need to be super organized to work well. That’s why you must learn how to manage your time and be more productive, 

You can use the Pomodoro technique, to-do lists, and time-boxing to improve time management and efficiency at work. Also, prioritizing tasks based on urgency and importance can help you work efficiently. For example, start your day with the most time consuming or high valued task to stay organized all day. 

Note: You can use tools like Trello, Notion, Zoho, and Asana to increase your management skills. 

5. Creativity

Creativity

Billions of people create and curate content every single day. So, it’s a challenge for brands to post content that stands out from the rest. 

That’s why social media managers have to be creative enough to post unique, share-worthy content and have personality. They have to come up with ideas that make their brand different in the myriads of similar content. 

A social media manager with a creative mindset can help a company: 

  • Create content that is innovative, visually appealing, and unique.
  • Lead a productive team that comes up with new and unique ideas.
  • Conduct appealing social campaigns.

So, if you want to become a successful social media manager, flex your creativity muscles by reading books, taking courses, attending online classes, joining events, etc. In short, engaging your brain in different activities and embracing an open mindset to learning can help you flex your creativity. 

How to Be a Social Media Manager (The Complete Roadmap)

Now that you know what skills are needed to be a successful social media manager let’s explore how to start your career in this role.  

Learn The Skills You Would Need to Become a Social Media Manager

Honing social media needs constant learning. So, if you want to become a successful social media manager, invest every day in learning and adapting. Not just the nitty-gritty of social media; you have to learn beyond that to be a skilled manager. 

For starters, you need to master technical skills like SEO and the ins and outs of paid advertising. And, you should know how different social media platforms like Facebook, Linkedin, Instagram, and Twitter operate to manage them efficiently.

Not just social media knowledge, to become a skilled social media manager needs strong managerial skills. So, make sure to focus on practising your communication, time management, problem-solving, and analytical skills. 

Work on Your Own Project

It’s true that social media managers mostly work with teams of marketers, writers, salespeople. Also, they have to connect with customers, clients directly on a daily basis. But, this doesn’t mean they shouldn’t learn to work on their own. 

In fact, working on your own projects is one of the first few steps you have to take as a social media manager. 

Now, the best way to work on your own project is through building a strong social media presence. You can use your own social channels to show your social media management skills. 

Whether you’re thinking about applying for a job or freelancing, having a strong social media presence can add some good colours to your expertise. 

Connect With Other Marketers

Building and maintaining digital relationships is a crucial aspect of any social media manager’s task. That’s why to grow social media presence; they must spend time making real connections with other marketers. 

And, the life of a social media manager can be lonely if they don’t make close connections with other people in their industry.  

That’s why creating connections with marketers will help you keep up with the industry trends. Also, you can understand what works for them on social media and what doesn’t. This will make your work life a lot easier as a manager. 

Build a Portfolio And Case Study

Once you’ve mastered all the skills and are confident about your expertise, it’s time to work on your portfolio or case study. You should highlight your skills and work to earn potential clients. 

After all, when it comes to social media, people measure success with results. So. you have to show how your service has benefited other companies previously. 

For this, you can write case studies that talk about the success of one of your projects in detail and with data. You can also build a website with clients testimonials, blogs, and previous project details to show credibility. 

However, if you’re a newbie and don’t know how to create a portfolio or case studies, start cold pitching clients and offer to do their work at a low price or for free. This will help you get clients and build a portfolio as a beginner without any hassle.

Get a Job, Start Freelancing, or Start Your Own Agency

Now that you’ve followed all the steps mentioned above, it’s time to apply for jobs. 

There are multiple job portals or sites available online that you can use to find social media manager roles. You can take Indeed, Glassdoor, and AngelList, as an example here. 

You can also check in with your marketers’ connection to get referred or see if there are any job opportunities available. However, if you’re not interested in a salaried position, you can always start freelancing or build your own agency from scratch. 

You can depend on cold pitching, social media platforms, and your close networks for starting freelancing. On the other hand, you have to invest some extra effort to build a team and client base effectively to start an agency. 

How Much Can You Get Paid Being a Social Media Manager?

The salary of a social media manager can vary based on the company’s size, experience, and responsibilities. Also, the pay scale of a freelance social media manager is different from an agency owner. 

However, according to PayScale, a typical social media manager gets paid around $49,000 a year. In a costly living area like New York, the payscale is around $57,000 a year.

PayScale also stated that in India, the average salary of a social media manager is around 346,716 a year. 

Wrapping Up

So, are you ready to put on your social media manager cap? 

If yes, practice and master all the skills we’ve mentioned here, and you’ll have a successful lifelong career. 

Lastly, remember that social media is a constant game of learning and adapting. If you want to grow your career in this field, make sure to stay updated. 

So, have you decided to start your journey on social media yet? Share your thoughts with us in the comments.