# How to Add a Link to Your Instagram Story

Page: https://famoid.com/how-to-add-link-to-instagram-story/

To add a link to an Instagram story, open a story, tap the sticker icon, choose Link, and paste your URL. Any account can do this now, with no follower minimum.

## The short answer

Links in stories use the **link sticker**. You add it the same way you add a poll or a location tag. Tap the sticker icon, tap Link, paste the URL, and place the sticker on the story. Viewers tap it to open the page.

## How to add a link to your Instagram story

1. Open Instagram and swipe right, or tap the plus icon and choose **Story**.
2. Take a photo or video, or pick one from your camera roll.
3. Tap the **sticker icon** at the top. It looks like a square smiley face.
4. Tap the **Link** sticker.
5. Paste or type the URL.
6. Optional: tap **Customize sticker text** and type a label, like "Shop here."
7. Tap **Done**.
8. Drag the sticker where you want it, then share.

It takes about 20 seconds once you have done it twice.

## Do you need 10K followers to add a link?

No. The rule is gone. Until 2021, only verified accounts or accounts with 10,000 followers got the swipe-up link. In October 2021 Instagram opened the link sticker to everyone. Instagram covered the change on its [official blog](https://about.instagram.com/blog).

If you do not see the sticker, update the app. It is not a follower issue.

## How to customize the link sticker text

By default the sticker shows a shortened version of the URL. You can change that.

1. After pasting the URL, tap **Customize sticker text**.
2. Type a short label. "Read the post" or "Get tickets" work well.
3. Tap **Done**.

Tap the placed sticker to cycle through its styles. Pick one that stands out against your photo.

## How to resize and place the link sticker

Pinch with two fingers to make the sticker bigger or smaller. Drag it with one finger to move it. Keep it out of the top and bottom edges, where your name and the reply bar sit. From our own stories, a sticker near the subject of the photo gets tapped more than one pushed into a corner.

## Can you add multiple links to one story?

Yes. Repeat the sticker steps for each link. You can add several link stickers to one story, each with its own URL and label. Keep it to two or three, so the story does not look cluttered.

## Do story links stay in Highlights?

Yes. Save a story to a Highlight and the link sticker stays. It keeps working for as long as the story sits in the Highlight. Many shops keep a "Shop" Highlight with link stickers on every slide.

## Why your Instagram story link does not work

A few things can stop a link sticker.

- **Old app version.** The sticker needs a recent version of Instagram. Update and try again.
- **Blocked domain.** Instagram blocks some sites it marks as spam or unsafe. Shortened links are sometimes flagged too. Try the full URL.
- **Wrong format.** The URL needs to start with http:// or https://. Check for typos.
- **Account limits.** New accounts, or accounts that broke a rule recently, can lose sticker access for a while. See our [Instagram shadowban](/instagram-shadowban/) guide if other features are limited too.
- **Instagram outage.** Stickers fail when the app is down. Check our [is Instagram down](/is-instagram-down/) page.

If nobody can tap the sticker, the story was likely shared from a scheduling tool. Post it from the Instagram app instead.

## Story link vs bio link

The two serve different jobs.

| | Story link | Bio link |
| --- | --- | --- |
| Where it lives | Inside one story | On your profile |
| How long | 24 hours, or longer in a Highlight | Until you change it |
| How many | Several per story | Up to five |
| Best for | Today's post, a sale, a new video | Your main site or shop |

Use the story link for anything timely. Use the bio link for your main page.

## Getting more taps on your link

A link only works if people see the story. Post it when your followers are online, using our guide on the [best time to post on Instagram](/best-time-to-post-on-instagram/). More followers means more story views, and more taps on every link. Our [free follower count checker](/instagram-follower-count-checker/) tracks it. Famoid also sells [Instagram followers](/insta/) with paced delivery, if you want a push.

## Quick answers

**How many followers do you need to add a link to your Instagram story?**

None. Since 2021 the link sticker is open to every account. The old 10,000 follower rule for swipe-up links is gone.

**Why can't I add a link to my Instagram story?**

Update the app first. If the sticker is still missing, log out and back in. If the link is rejected, the site may be blocked by Instagram or marked as spam.

**Can you add multiple links to one Instagram story?**

Yes. You can add more than one link sticker to the same story. Each one can point to a different URL.

**Do links in Instagram story Highlights still work?**

Yes. When you save a story to a Highlight, the link sticker stays and keeps working until you remove the story.

**What is the difference between a story link and a bio link?**

A story link lives inside one story and disappears with it after 24 hours, unless saved to a Highlight. A bio link sits on your profile all the time. Use both.


## Related

- [Instagram follower count checker (free)](https://famoid.com/instagram-follower-count-checker/)
- [Best time to post on Instagram](https://famoid.com/best-time-to-post-on-instagram/)
- [How to get more followers on Instagram](https://famoid.com/how-to-get-more-followers-on-instagram/)

Written by the Famoid team. Updated 2026-08-23.
