How many times have you heard that you’re wasting your time watching videos on youTube? Probably a hundred? Or, perhaps you’ve forgotten to keep count these days!
Well, that’s because people still think youtube is just a fun platform. And you can make nothing out of it!
But the truth is tons of YouTubers earn a steady income from the platform. In fact, some of them are making millions through their video content.
Even you can make a good amount through the platform if you try. After all, getting success on YouTube isn’t rocket science; all you need is some strategy and lots of hard work!
But have you ever wondered how much money do YouTubers make?
If you’re also looking to find out how much money your favorite creator actually makes out of YouTube, this post is for you.
We have done detailed research on this matter and tried to find out the income top and average YouTubers make.
Are you excited to find out? Let’s dive right in.
How Much Do Money YouTubers Make?
When it comes to earning, thousands of YouTubers out there make a great amount of money from the platform.
But if you’re just starting out on YouTube, you’re unlikely to get any money until you’ve enough traffic on your channel.
However, you can monetize your videos by signing up for an Adsense account. Also, to get enrolled in YouTube’s partner program and earn money directly, you should have at least 1k subscribers and 4k watch hours.
Your earnings on the platform will depend on the CPM or cost per mille for ads and RPM or revenue per mille for views on your videos. On average, YouTubers make around $18 for every 1k ad views. That means for every 1000 video views, you’ll get around $3 to $5.
According to Business Insider, on a monthly basis, well-established YouTubers earn around $80 to $55,000 per month from YouTube’s partner program.
These earnings can vary based on different creators and their niches. For example, some niches like technology, cryptocurrency, and personal finance can help you earn more than subjects like lifestyle.
How Much Do YouTubers Make For 1000 Views?
Well, it’s different for every creator.
But typically, for 1,000 ad views, advertisers pay a certain amount to YouTube. YouTube splits the amount and takes 45%. And the rest of the amount is paid to the creator.
So, in general, for 1,000 views, YouTubers get approximately $3-$5.
Who Are the highest-paid YouTubers?
From Jake Paul to Rhett and Link, as per Statista’s report, we mentioned the top earners on youTube in 2021. Let’s take a look:
According to Statista, Mr. Beast, also known as Jimmy Donaldson, is the highest-paid YouTuber worldwide.
From recreating the set of award-winning movie Squid game to organizing charity events, Mr. Beast has made around $54 million in 2021.
With more than 88.3 million subscribers, the YouTuber has his viewers hooked to his grand projects and terrific stunts. For example, he challenged his viewers to sit in a bathtub and offered grand prizes for the stunt.
Also, in 2021, Mr. Beast partnered with 1600 restaurants and encouraged his fans to order meals from the restaurant. So far, this project has sold over five million sandwiches.
Despite posting videos once in a while, popular boxer, vlogger, YouTuber Jake Paul made around $45 million from YouTube in 2021.
Most of Jake’s videos are on his boxing career. Especially his bouts with MMA fighters Tyron Woodley and Ben Askren helped him earn millions last year.
Mark Edward Fischbach, also known as Markiplier, made it to the list of one of the top paid YouTubers in 2021.
He mostly creates youtube videos on comedy sketches, gamings, and animated parodies. Not just the videos, Markiplier’s earnings come from his merchandise as well.
By selling his hoodies, t-shirts, and making videos, he made approximately $38 million last year.
In 2021, YouTuber duo Rhett and Link earned a total of $30 million. In their show, they mostly talk about food trends to get viewers’ attention.
How Much Money Does a YouTuber with 1 Million Subscribers Make?
Not just one, a YouTuber with 1 million subscribers has multiple ways to make money on YouTube.
For starters, if you have hit the million mark on your channel, try using Google AdSense, affiliate marketing, and sponsorships to earn money.
However, a YouTuber with 1 million subscribers makes around 60,000 a year on average. But, make sure to remember that your earnings on YouTube will depend on video views, niche, engagement, and much more.
For example, according to Business Insider, Lifestyle creator Tiffany Ma makes between 4k-10k every month with 1.8 million subscribers.
How to Make Money on YouTube (5 Ways)
If you’ve been creating content on the platform for quite some time, you can make money in multiple ways. For instance:
Enable YouTube Adsense
One of the most obvious ways to make money on YouTube is through AdSense. But to sign up for an Adsense account, first, you’ve to be eligible for the YouTube partner program.
YoutubePartner Program allows YouTubers to make revenue from ads and subscribers. It also gives you access to various youtube features and resources like access to the YouTube Creator Support Team.
As we mentioned earlier, before applying to the partner program, you must have at least 1k views and 4k watch hours on your videos within the past 12 months.
To join the partner program, you can follow these simple steps below:
- Log in to your YouTube account.
- Head to your profile picture, located in the top-right corner of your screen.
- Next, click on YouTube Studio.
- From the opened menu, select Other Features> Monetization.
- Read the terms of the Partner program and click agree.
Once you get accepted to the partner program, you can apply for an AdSense account.
Here’s a heads up. Adsense is an advertising engine that Google uses on its partner and own sites.
After creating an AdSense account, choose a method of payment from EFt, Wire transfer, SEPA, or checks. Also, remember that you may have to submit your tax details during your AdSense account setup based on your location.
Once you’ve signed up for AdSense, head to the dashboard and visit the Analytics tab > Revenue. Then scroll down to the Monthly Estimated Revenue chart to see your expected monthly revenue.
The money you’ll receive from AdSense is based on the views and total clicks your videos will receive. So, to get high engagement and clicks on your YouTube videos, make sure to create valuable content.
Find Brand Sponsorships
The best part about creating sponsored videos on YouTube is you’ll get money directly from brands. And, YouTube won’t cut off your payment.
But all good things come with a price! To earn money through sponsorships, you have to build a large and loyal fanbase on YouTube. For example, popular YouTuber Sean Cannell sponsors branded products on his channel using relevant content.
Here’s how Sean sponsored a website called FameBit using one of his How-to tutorials videos:
According to a study, 60% of YouTube users stated that they’d purchase a product or brand recommended by a YouTube influencer. So, if you want to earn money through sponsored content, here are some hacks for you:
- Find the right and relevant brand or product to sponsor. When it comes to promoting a product, quality is important to build a strong relationship with your audience.
- The best way to find the right sponsor for your videos is cold outreach. A cold pitch is a great way to connect with brands that align with your content niche.
- The payment for sponsored content may vary based on your subscribers and engagement. But, you must know your content’s worth before making a deal. After all, as per Influencer Marketing Hub, youtube videos are the most expensive sponsored content.
- Before sponsoring a product or brand on your videos, make sure you’re following the guidelines of the FTC (U.S.), ASA (UK), and Google Ad policies.
Sell digital products
There are two popular ways to sell your digital products (ebooks, courses, website) on YouTube:
- Make your audience interested in your product by selling it through your videos.
- Provide a link to drive traffic to your website.
First, let’s talk about how to link back to your website and sell your digital products.
- No matter how long you’re making videos on youtube, you can always add a link to your website on YouTube’s description box.
Links in the description box works as a reference catalog. So, most users expect links in the description. That’s why to make use of the box, adding links to your site.
Make sure to add short links in the description. It will make the links easier to read. You can also add links in the YouTube comment section and pin them to the top to drive traffic.
- The first thing your audience will notice when checking your YouTube channel is the banner art.
Now YouTube allows you to add up to five links to your profile banner. You can use this opportunity to add links to the landing page of your course or the ebook you’re selling.
You can take YouTuber Modern Millie’s YouTube channel as an example here. She’s using her channel’s cover art to sell her course on Instagram.
- YouTube’s end screens are another powerful feature you can use to sell your digital products.
If you’re already a part of the partner program, YouTube will allow you to add an end screen at the end of your video content. The end screen lasts for about 20 seconds, and it lets you:
- Show other video content or playlist on YouTube
- Add a link to your site or store
- Invite users to subscribe to your channel.
- Just like the end screen, you can also use YouTube’s cards feature to promote your site and sell your digital merchandise.
Sell physical products
Be it popular or beginner, these days, every content creator out there sells their own merchandise or physical products on YouTube. Take PewDiePie, for example!
And to make earning money more hassle-free, YouTube has introduced the Merch Shelves feature for creators.
Merch Shelves was originally created to sell physical merchandise like apparel. Nowadays, creators in every niche (music, financial, education, culinary) use the feature to sell their own physical products online.
It is expected that Merch Shelves will make one-third of creator merch revenue by the end of 2022. Here’s how you can get started with Merch Shelf:
- Sign in to your YouTube creator account.
- Go to the left menu and click on Monetization.
- If your channel is eligible, you’ll notice a merchandise option. Click on the Merchandise tab.
- Now add the link to your merchandise store and follow the given instructions.
Apart from being a member of the partner program, you have to be available in one of the merch retailers supported by YouTube to access the feature.
For example, YouTubeTorials use the Merch Shelf feature to sell his own physical products:
Another way you can earn money on YouTube is by promoting your products.
You can showcase the products or wear your merch in your videos. Lastly, don’t forget to include your store link to the description box to interest people in purchasing.
Work on Affiliate Marketing
Work on affiliate marketing on youtube to earn some extra money while providing value to your audience.
Affiliate marketing on YouTube is pretty similar to traditional affiliate marketing methods. You provide tutorials or reviews that link back to your affiliate marketing program. And you earn a commission every time a user buys something from your affiliate link.
The only difference is you do the marketing part with videos!
So, using affiliate marketing, you can monetize your youtube channel even without a partner program.
Affiliate marketing will encourage your followers to purchase a product you’re promoting. So make sure to create engaging, relevant, and niche-specific content to attract more views.
Here are the most popular types of videos you can make to promote affiliate products on your channel:
- Product Reviews: Product comparisons and reviews on a single product are two of the most popular ways to market affiliate products.
Almost everyone reads a review online before buying a product these days. That’s why make sure to give proper details about the pros and cons of a product to make it more convincing to purchase.
- How-to Videos: By helping users learn how to use a product, you can interest them in buying it. How-to tutorials are informative, and you can easily put affiliate links in the description box.
- Unboxing video: let’s face it, we all love watching YouTubers unboxing a gadget or makeup! With these videos, you have a great scope to include the affiliate links without being too salesy!
For example, one of the most popular unboxing channels, Unbox Therapy, adds affiliate links in the description box of unboxing videos.
We hope now you know how much money do YouTubers make on average. If you wish to become a YouTuber and earn money with creative and valuable videos, why not give our ideas a little try?
With great content and some marketing, maybe you could be the next millionaire on YouTube.
Before signing off, make sure to note that YouTube isn’t the only reliable way to make money if you’re just starting out. As a beginner, you can invest your time on the platform as a side hustle while looking for other earning options.