From writing to-do lists to setting up agendas on Google notes, you schedule everything to keep track of your life.
Scheduling work-life makes you productive. But when it comes to keeping track of your social media posts, most people skip the process.
Facebook is the favorite place for millions of companies. And if you want to get a traction, focus on organizing and scheduling your content for the audience.
If you plan and schedule your content ahead of time, it will help you stay consistent and open up a lot more opportunities for your business.
That’s why, in this post, we’re going to show you step by step how to schedule posts on Facebook and save plenty of your time without breaking your consistency.
So, without further ado, let’s dig in!
Why Scheduling Facebook Posts is an Outstanding Idea?
Post When Your Audience is Active
Be it jokes, life, or marketing, timing is everything!
In Facebook, your content quality or marketing strategy doesn’t ensure success. If the timing isn’t right, your Facebook posts won’t make a charm on your followers.
Every Facebook follower has different time zones. They get active at their preferred times. If you don’t optimize the publishing timing of your posts, it won’t even appear on their feed.
According to Hootsuite, the universally best time to post on Facebook is between 8:00 AM and 12:00 PM. Also, Tuesday and Thursday are the best days to reach more audiences on Facebook.
So, one of the most crucial reasons why scheduling a post on Facebook is an outstanding idea is timing. By scheduling posts, you can determine the ideal time to post. You can find out when your audiences are active the most.
Knowing the right time to post will help you get more responses and engagement.
With the help of post-scheduling tools, you can reach followers at peak times even when you’re not online.
Quick heads up, Facebook Analytics used to be a helpful tool for gathering data of your followers until now. In 2021, Facebook decided to remove its analytics tool. And now, you have to use Facebook Ads Manager and Facebook Business suite to gather your audience insights.
It Helps You Maintain Consistency
Consistency is the ultimate key to success on Facebook. Being consistent with your brand message and posts on Facebook shows the audience that your brand is credible and trustworthy.
However, Facebook is filled with similar kinds of content. With more than 2 billion active users, it’s difficult to grab your audience’s attention without maintaining a consistent posting schedule. Without consistency, they won’t even recognize your brand.
Maintaining a consistent posting schedule helps you post quality content regularly. Not just posts, maintaining consistency with audience engagement can also be a vital part of your social media success. That’s why scheduling your Facebook posts can be a real savior to drive engagement and grow your Facebook page.
However, while using a scheduling tool, make sure to keep a proper balance. If you become too consistent and post three times a day, you’ll come across as spammy. Based on your audience preferences, posting 4-5 times a week is best to be consistent on Facebook.
It Saves More Time
If you’re a business owner, you already understand how precious time can be. If you post manually on Facebook, you might waste more time.
This is why scheduling Facebook posts can help you save time. It allows you to plan your content ahead of time. With just 30 minutes of work, you could design and schedule posts for a whole month.
When you can schedule your post in advance, you can track your content strategy, spot mistakes, and incorporate changes accordingly to improve your content pipeline.
And, guess what! The precious time you’ll save from all this can be used wisely in your other business projects or ventures. Isn’t this a win-win situation?
How to Schedule Facebook Posts With Creator Studio?
Now, you know why it’s important to schedule your posts.
But how to schedule posts on Facebook?
Well, until now, post scheduling for Facebook pages used to be available on Facebook for Web. Now some updates have been made, and the post scheduling feature on Facebook is no longer available.
However, with Creator Studio, you can still schedule posts on Facebook without using a third-party tool.
Here are four easy peasy steps you need to follow to schedule Facebook Posts:
Step 1: Head Over to Creator Studio
At first, head over to Facebook’s creator studio and link your Facebook account.
Step 2: Create Your Post
Next, you need to create a post that you want to schedule for later. For this, click on the “Create Post button” located at the top left corner of the menu.
And once you’ve done creating an engaging post, click on the drop-down button that you can see right beside the publish button.
Step 3: Select the Date & Time
Then click on “schedule post” from the drop-down.
And select a date and time for your posts to be published.
Step 4: Schedule Post
Review and confirm your post and time selection.
And, once confirmed, click on the “Schedule post” button.
And, there you go! You’ve successfully scheduled your post on Facebook using Creator Studio. For a complete guide, you can also visit Facebook’s help center.
Creator Studio is no doubt one of the best tools offered by Facebook, and most importantly, it’s completely free.
How to Schedule Facebook Group Posts Without Using Any Tool?
Facebook groups are the new buzzword in the social world.
After all, businesses can create communities around their niche and earn traffic and loads of engagement with groups.
If you have your own Facebook group and want to learn how to schedule Facebook posts without using Creator Studio, here’s a simple step by step process you must follow:
Step 1. Create a new post in your Facebook group.
Step 2: Click at the bottom right corner of the new post window.
Step 3: Next, select your preferred date and time (whenever you want to publish your post) and then click on “schedule”.
If you’re a group owner wondering how to schedule your post on Facebook and save time, these are the steps you need to take.
Can you Schedule Your Facebook Posts From a Mobile Device?
This is one of the most common questions business owners have while scheduling their posts. After all, they want to manage their Facebook posts on the go!
The good news is, you can schedule your Facebook posts from your mobile device itself.
And for completely free.
You don’t necessarily have to use any paid tool to avail this feature.
You can use Facebook Business Suite (Formerly known as Pages Manager) to schedule your posts from your mobile devices easily.
4 Best Advanced Facebook Post Scheduling Tools (Paid Options)
Using free tools like Creator Studio, you can schedule your post without much hassle. However, these tools also come with their own drawbacks. For example:
- You won’t get access to any advanced functionality.
- Good for influencers. Not customized for small business owners.
- You can’t tag people or products.
- Not user-friendly
- Does not have built-in analytics
If your goal is not limited to posting and scheduling, and you want to get traffic and more leads, going ahead with a third-party Facebook scheduling tool would not be a bad idea.
There are hundreds of tools available in the market. And it can be confusing to pick the right one.
But relax! We’ve got your back. We’ve researched and compiled the list of the 4 best advanced Facebook post scheduling tools only for you. So, read on and pick what suits your business goals.
From small and medium businesses to large agencies and enterprises- Sprout Social is the go-to solution for all your social media needs.
With Sprout Social, you can effortlessly plan, organize, and schedule your content across all channels. Sprout’s post-scheduling tools make it easier to deliver social content consistently, so you can focus on other business projects and connect with customers effectively.
With this tool, you can schedule weeks or months of Facebook content using a single social media calendar.
If you’re planning a new social media campaign on Facebook, Sprout’s proprietary ViralPost technology helps you show the right time to schedule your post to get high engagement.
In addition to all these features, Sprout also simplifies collaboration. With its powerful automation and collaboration features, you can take your social strategy to the next level.
The standard plan for Sprout Social starts at $89 per month. They also offer a free 30-day trial to explore and discover the robustness of this tool.
Another great tool to streamline your social media presence is Buffer. Buffer comes with powerful post-scheduling features to reach more audiences and drive engagement.
Using Buffer’s calendar feature, you can plan content for the future.
A great way to understand your target audience is Buffer Analytics. Using this tool, you can measure social media performance over time. You can gather valuable data, for instance:
- Posts per day
- New followers
With Buffer, the best thing is that you don’t have to worry about losing this valuable data.
You can analyze and download this data as a CSV file. Using this data, you can understand what works best for your brand and what content resonates well with the audience.
And not just Facebook, Buffer allows you to integrate all social media channels. So, it’s an easy way to schedule and publish your brand content consistently.
The pricing plans of Buffer start at $5 per social channel per month.
Crowdfire is a perfect tool to simplify all your social media management needs. It helps you discover, schedule, and manage all your social media channels from one platform.
Using Crowdfire, you can pre-schedule all your posts on Facebook in advance. And, you can publish them accordingly at the time chosen by you.
Not only Facebook, but this tool also lets you schedule and publish content to Twitter, Linkedin, and Instagram. All you need to do is select a time and date and sit back!
The best part is, Crowdfire lets you tailor posts automatically for each platform. Moreover, using the Queue Meter feature, make sure that you have planned enough content for the upcoming weeks. The meter helps to gauge whether your posting timeline looks active or not.
The Premium plans of this tool start at $37.48 per month. However, in case you want to experiment first, go with the free plan.
If you’re a beginner, go with Publer. This is the most efficient yet effective tool to schedule posts on Facebook and for all your social media channels.
You can use Publer for your Facebook groups, business pages, locations, Instagram, Twitter, Linkedin, Pinterest, YouTube accounts.
With Publer, you can auto-schedule and bulk-schedule your Facebook posts efficiently all in one place. The paid version of Publer offers Analytics to track reach and engagement. So, measuring your top-performing post or the ideal time to schedule isn’t a hassle anymore.
The browser extension of Publer lets toy Share content that you find online via all social networks in just a click.
So, there you go. These are the best tools you can use to schedule posts like a pro!
Can You Schedule Your Personal Facebook Profile Posts?
Unfortunately, you can’t schedule your personal Facebook profile posts. Facebook made new updates in 2018, where they changed their API and removed the feature to schedule posts on your personal profile.
Is There a Certain Limit to Scheduled Posts on Facebook?
There isn’t a specific limit on how many posts you can schedule on Facebook. For example, with Hootsuite’s bulk schedule tool, you can schedule a maximum of 350 posts at once. On the other hand, using Creator Studio, you can schedule as many posts as you prefer for Facebook.
Don’t just take our words for it. Use and experiment with each tool to find out which one is the perfect fit for your business.
If you use scheduling tools, you can save time for other marketing campaigns and brand-building activities.
I hope now you’re clear about how to schedule posts on Facebook and why it’s crucial for your business.
Now it’s your turn:
Do you schedule your Facebook Posts? If yes, which tool are you personally using? Let me know in the comments below.
Last Updated on February 6, 2024