More than 1 Billion people use Instagram as their social media platform.

And if you want to become famous on Instagram or grow your following then posting content at specific times will play a vital role.

Many businesses have realized the need to create interesting content on a regular basis in order to increase their Instagram following. However, the key is to upload images, videos, and stories at the appropriate time. 

Most of your viewers will be unable to see it otherwise.

Multiple things must be considered before a brand decides when to post on Instagram. It’s possible that your target market is made up of people in various time zones. 

Besides that, certain industries have different peak engagement times, that the days of the week vary greatly, and so on. 

However, following this guide, you’ll be able to post on Instagram at the right time every time.

Since Instagram’s recency-based algorithm was adopted, your followers’ feeds have been updated with one of the most recent posts you made. You should post when your target audience would be most active if you want to get more views. This is the premise.

How long should you wait before posting on Instagram in order to obtain more likes and comments? 

Or is it all just a bunch of marketing speak designed to throw us off our game?

That’s what we’re going to find out in this post.

In the post, we’re going to show you the best time to post on Instagram so that you can get more organic growth quickly.

Why Does Posting on The Right on The Instagram Matters?

You could make logical sense of the content deluge when you know when to upload your posts. Whenever people are going through their newsfeeds, they will pause to look at your posts. 

Instagram post schedulers can help you take advantage of insights from your analytics to better plan your Instagram posts. You can utilize this information to figure out when your audience is most active or to take advantage of low-traffic hours.

Posting an update at the right time is just as important as posting quality content and knowing who is reading it. In order to maximize your reach on Instagram, you must consider your west coast audience versus your east coast audience. In addition to that, all the other midwestern regions in between.

Timing is everything 

Posting your content at the proper moment is critical if you want to get the most out of Instagram’s organic reach. Even though Instagram has a tremendous amount of participants, there are specific times of the day when the platform is busiest. 

Post content at times when your intended audience would be most active throughout the day. Becoming aware of when your target audience is most active on Instagram will help you get maximum engagement. 

You could reach a wider audience by uploading content during a time when Instagram’s community activity is at its highest. You must publish at the proper time of day if you really want your intended audience to engage and interact with your Instagram business.

Here are factors to consider for deciding the right time-

Understanding the targeted demographic

Adults who have a conventional 9-to-5 job are more likely to use Instagram in the morning. While college students who stay out late & pull all-nighters are more likely to use Instagram in the evening. Finding out what time of day your target audience prefers to check Instagram can be done by identifying your intended audience.

Time zones

Because people live in different time zones, posting at specific times of the day may not have the same impact. For Instance, you can try posting at around 7 a.m. EST and stopping around 9 p.m. PST.

If the majority of your Instagram followers are from North America and live inside the typical North American time zones of Pacific Standard Time (PST), Mountain Standard Time (MST), Central Standard Time (CST), and Eastern Standard Time (EST) (or 12 a.m. EST).

Posting Pattern

How many posts you have planned for a day/week affects when and what day you post on Instagram. Multiple postings can be distributed across different sectors of your audience, as previously discussed. It’s the other end of the spectrum to be more deliberate about when you publish them if you’re not concerned about huge amounts. Whatever strategy you use, be sure to post a variety of content kinds and make each one count.

Pay note to any surges in interaction when you post at various times of the day. Engagement trends you’ve noticed: The only thing that matters, in the end, is how your followers behave, not what the experts say about the best days and times to post.

Give attention to Analytics

If you want to know when to upload something on Instagram, you really do have to look at how your audience is engaging with your business and how they are reacting to it. You may learn a lot regarding your target demographic by utilizing a social media analytics platform like Unbox Social.

After adding your Instagram profile to such analytical platforms, the Social Media Analytics function will immediately begin analyzing audience activity. By looking at how long people spend on each piece of material, they can determine when it’s the best time to publish. 

What Is The Best Time To Post On Instagram

In 2021, Instagram will continue to add new features like Reels and Stories enhancements while also promoting discovery on the Explore tab. Social listening can help businesses keep on top of emerging trends by monitoring what people are talking about on social media when they’re being restricted by lockdown mechanisms.

When it comes to when people are most likely to post on Instagram, it’s similar to the parent firm Facebook. In the 11 a.m.–2 p.m. time period, weekday engagement got even more intensive, and evenings and weekends provided more opportunities for participation.

Instagram is a terrific platform for brands to experiment with new types of content. 

From infographics to data reports, can help with effective interaction while high-quality photographs take center stage. When Facebook Live launched in 2016, it quickly became a popular tool for people to remain in touch immediately and unfiltered. 

The use of reels also enables you to create shorter, more viral-ready content to go along with your regular broadcast. Longer-form content was also tested on Instagram with the addition of Instagram Guides. It was aimed to deliver more in-depth data on wellness, which was then expanded to other subject areas.

It has been determined by Influencer Marketing Hub that the ideal days and times to post to Instagram are Monday through Friday. This information is in Eastern Standard Time (EST), so make sure to adjust it for your local time zone before posting!

  • Monday: 6 AM, 10 AM, 10 PM
  • Tuesday: 2 AM, 4 AM, 9 AM
  • Wednesday: 7 AM, 8 AM, 11 PM
  • Thursday: 9 AM, 12 PM, 7 PM
  • Friday: 5 AM, 1 PM, 3 PM
  • Saturday: 11 AM, 7 PM, 8 PM
  • Sunday: 7 AM, 8 AM, 4 PM

According to research, the ideal day for Posting is Thursday, so make sure you shoot your photos, reels, and tales on Wednesday night!

Here are a few tips to utilize these timings as per your brand and audience-


Even on the same day of the week and at the same time of day, Instagram engagement can vary. As an instance, you might be astonished to learn that 5 a.m. made the cut above. This is due to the fact that throughout the workweek, many people check their phones for new messages as soon as they’re out of bed. 

Monday through Friday mornings are when individuals tend to check their Instagram more than at weekends. Individuals are hurrying to start the week and have less opportunity to glance at Instagram before going to work on a Monday, so even that day can have lesser interaction than the rest of the week.

Use Time Zones to Your Advantage

Specified posting times are becoming less important for a larger audience because of the geographical dispersion. Make absolutely sure to use the time zone of your intended audience when planning your Instagram posting hours, even if it’s not your own.

The timeframe when the majority of your audience is still in the process of waking up and preparing for the day ahead of them is the eBay time to post anything.

What Is Best Times to Post on Instagram As per Industry 

The best times to publish across all major social media platforms were examined, as was the involvement of different sectors on multiple networks and over the course of the week. 

For more particular insights on how audiences engage with various sorts of companies, you may use this data similarly to our worldwide engagement insights.

The data we examined for these conclusions came from, all of which had sufficient data to paint a clear picture of industry-specific interaction.

Media Organizations (All times mentioned in EST)

The Best Time To Post- Friday at 10 a.m.

The Best Day To Post: Thursday Night to Friday Morning

Time With Lowest Engagement: Saturday and Sunday

Time With Most Engagement: Wednesday to Friday from 9 a.m. to 5 p.m. 

Educational Organizations

  • The Best Time To Post: Monday at 9:00 p.m. 
  • The Best Day To Post: Weekdays from 12:00 p.m. to 5:00 p.m. 
  • Time With Most Engagement: Monday
  • Time With Lowest Engagement: Sunday

Technology Companies

  • The Best Time To Post: Wednesday at 9:00 a.m. 
  • Most Engagement: Wednesday to Friday from 11:00 a.m. to 6:00 p.m. 
  • Best Day: Thursday
  • Time With Lowest Engagement: Sunday

Healthcare Companies

  • The Best Time To Post: Tuesday at 2:00 p.m. 
  • Time With Most User Engagement: Tuesday to Friday from 10:00 a.m. to 5:00 p.m. 
  • The Best Day To Post: Tuesday
  • Day With Least Engagement: Saturday & Sunday

B2C Companies

  • Best Time: Friday from 12:00 p.m. to 2:00 p.m. 
  • Most Engagement: Every day from 11:00 a.m. to 4:00 p.m. 
  • Best Day: Wednesday
  • You Should Avoid Posting on Day: Sunday

Worst Time to Post on Instagram

There is a slight drop in traffic between 3:00 p.m. to 4:00 p.m., so stay away from these times. Which is the worst day for Instagram posts? It appears that Sundays are weaker than the other days of the week on the whole.

The Reason Behind This

With its mobile-first design and its young user base, Instagram has substantially higher interaction than other social media platforms with a more mature audience.

Research has been done on the best and worst times to post on Instagram, depending on the results. For Instance, a survey by SproutSocial found that IG users are least productive on Sundays. Weekends are generally the worst days of the week to make a post. At this time of day, Instagram users’ engagement levels are at their lowest.

You should probably avoid publishing on weekdays around 3 and 4 p.m. when it comes to more exact timings. When folks are pressed for time at work and can’t postpone by perusing Instagram, this is the time of day.

Weekends on Instagram are generally less active. Rather than wasting your energy on the platform, you should relax and hang out with friends. If you must post on the weekend, avoid posting in the early hours and avoid posting in the afternoon on weekdays.

Remember that these are merely broad tendencies, not definitive findings. They provide a comprehensive overview, which is admirable, but they provide no information on the usage habits of specific individuals. 

So, it’s essential to keep a record of your account’s metrics at all times. You can use Instagram’s built-in statistics or third-party social media monitoring tools to do this.

How You Can Use Instagram Analytic Tool For Finding The Right Time For Posting 

There are several benefits to upgrading to an Instagram business or creator account, but one of the most compelling is the ability to use Instagram insights (Instagram’s in-app analytics).

How to Access Analytics in Instagram:

  • In case you are running a company or creator profile on Instagram, the Insights tab within the app will give you quick and easy access to your metrics.
  • Tap on the menu button in the upper-right corner of your account to bring up the analytics for your brand or creator profile.
  • From there, click on the Insights tab. You can also tap the Insights icon on your profile to access this information.
  • Once you open Insights, you will be able to access a plethora of data related to your Instagram page or profile. From likes, impressions. Conversion, shares to every detailed information will be there for your every post and activities related to your followers.
  • Using these social media metrics and data, you can easily spot the sweet time for posting when your followers are highly active and engage with your content.

Here are some analytical tools you can use to get a detailed Instagram Insight:

Sprout Social


With Sprout’s straightforward engagement assistance via real-time tracking, you’ll be able to examine posts as well as profile-level data from Instagram easily. You’ll be able to explore your Instagram data in greater depth, thanks to the inclusion of graphs and analytics that you can interact with.



When it comes to Instagram, Crowdfire’s numbers give you a clear picture of how well your company’s account has done so far. You can select from different time frames: now, tomorrow, the next seven days, the next thirty days, or the next ninety days. 

Selecting a custom date range of up to 90 days is an option as well. Besides that, the platform lets you compare whatever Instagram data you desire, including posts, likes as well as reach as well as followers, comments & profile views.

Union Metrics

Union metrics

When it comes to Instagram, Crowdfire’s numbers give you a clear picture of how well your company’s account has done so far. You can select from the following time frames: now, tomorrow, the next seven days, the next thirty days, or the next ninety days. 

Selecting a custom date range of up to 90 days seems to be an option as well. Besides that, the platform lets you compare whatever Instagram data you desire, including posts, likes as well as reach as well as followers, comments & profile views.

Scheduling your post

Consistent Posting is a critical stage in Instagram’s growth strategy. You can also utilize automation tools to prevent it from interfering with your typical workday. 

By using the desktop version, you can post material more quickly, better manage your calendar, and never miss out on any opportunity.

Benefits of scheduling your post once you know the best time- 

Saving Time 

The time you save by planning your posts in advance is enormous. Rather than wasting time on your phone, you may bulk upload all of your weekly content at once!

Content Management 

Be more organized by keeping track of what content is being posted. Planned content releases are more high-quality since they avoid hurried or last-minute posts.

Posting From Desktop 

There is no way to upload photographs or videos to Instagram via the website, which is inconvenient for people who have their content stored on their computers. You may upload all of your Instagram content from your desktop by using scheduling.

Managing Multiple Accounts 

Several Instagram users have multiple accounts, either for work or play. It requires a lot of hard to maintain your posts frequently and your interaction strong across several accounts, and this is where scheduling comes in very handy.


Hopefully, you now have a better understanding of how critical it is to timing your Instagram posts in conjunction with the latest algorithm changes. 

Aim for peak time to send out your content so that you can communicate with your audience and gain the attention of potential customers. Not to mention interest and a personal relationship are also important considerations.

It’s also important to keep in mind that posting at the most optimal time will only give your content a chance to shine. After that, your content will have the most impact on your final outcomes. Content, then again, is king!

Use a social media tool if you’re a social media marketer who has to manage several Instagram profiles for different clients. It’ll save you a ton of time and money in the long run, making it a significant investment.