11 Smart Reasons to Outsource Social Media as a Small Business
Once a way to share photographs of your nights out with friends, social media has transformed the way businesses reach and interact with their customers.
Capable of turning a business from an unknown into a viral success, it’s no wonder business owners of every type are paying attention and looking to outsource social media.
When done well, social media marketing allows you to reach far more customers than previously possible. Free to use and with almost no geographic barriers, using social platforms to reach your audience can create phenomenal success without affecting your bottom line much at all.
11 Smart Reasons to Outsource Social Media as a Small Business
Word-of-mouth marketing is one of the best ways to thrive as a business but it’s also something that used to be out of your control. With outstanding social media marketing, however, when your audience shares your posts, they are engaging in word-of-mouth marketing on your behalf.
But your audience won’t share generic social content. In fact, poorly managed social channels might put your audience off your brand. So it’s clear that you need to not only embrace social media but you need to do it well.
Most small businesses can’t afford a social media employee and delegating it to someone who knows “a bit about it” will never be good enough. But you don’t have to work around the clock to learn about this type of marketing.
By outsourcing social media, you’ll reap the benefits. We’ve put together this list of 11 reasons why social media outsourcing could be the best decision you can make for your business.
Keep reading to see how this simple decision could send your business sky-high.
Table of Contents
Saves You Time
When you run a small business, chances are you’re already wearing a fair few hats. It’s tempting to think that running your brand’s social media accounts will only take fifteen minutes every day, can’t you automate it all anyway?
While you can certainly run your personal social accounts in tiny pockets of time, it doesn’t work for businesses. Not only does it take time to create a post and upload it, but you’ll need to curate other posts and engage with your audience.
A successful social media account doesn’t just mean posting once a day either. It requires research into the types of posts your audience will like, sharing the posts of others, staying on top of trends, and testing what works.
When you outsource your social media, you won’t have to spend any of your time on it. Instead, you can focus on the other aspects of running a business.
Saves You Money
It can cost a huge amount to hire a new employee and you can never be too sure about the value they’ll bring. Part or full-time social media experts are common in large companies but when it comes to a small business, it’s usually far beyond your budget.
Understanding social media for business isn’t something you can teach yourself in a short amount of time either, time that would be better spent on your own tasks.
By outsourcing social media, you’ll usually be paying a monthly fee to a social media expert. Costs come in a wide range, depending on the needs of your business and the amount of work you need doing. This flexibility allows you to find a social media expert within your budget.
Because you get to specify the work required, you remain in control of your social media expenditure. This is much more affordable than hiring an employee on a fixed salary when your social needs may fluctuate.
Social media experts already have the knowledge required to create, develop, and improve your social accounts. They can jump right in and get started, already understanding how to propel your business forward in the social world.
When you take on the running of your social media accounts yourself, you’ll have to learn a lot. From graphic design to caption writing, tactics, engagement, and strategy, it’s simply not efficient to pursue it yourself.
Many small businesses give control of their social accounts to staff members familiar with the platforms. But running a business social account is very different from running a personal account.
Without the knowledge and focus required, social media responsibilities may sap your employee’s time and produce mediocre output.
Use More Platforms
You or your staff might know Facebook inside out but what if your business would do better on YouTube? Perhaps you love Instagram personally but have no idea how to use Twitter to capture your audience there.
When you outsource your social media management, you can choose an expert who understands all the platforms that would work for you. This eradicates the weak spots often seen when businesses sign up to unfamiliar platforms and produce little content.
An outsourced expert will also be able to help you work out which platforms your business should be concentrating its efforts on, depending on where your target audience spends their time. This knowledge means your social media marketing will be more efficient, cost-effective, and see better results.
Get a Strategy
Developing a social media strategy is one of the most important reasons for outsourcing this aspect of your marketing. Without a solid strategy based on comprehensive understanding, your social media efforts won’t be targeted enough to produce the kind of results possible.
A good social media strategy will include:
Identifying your audience
Identifying the platforms they use
Mapping out post styles and types to suit your business and audience
Creating graphic design guidelines
Building a content calendar
Methods to analyze results and engagement
Deciding how you will engage with your audience
Some small businesses outsource their social media strategy and take over the management of their own accounts, using it as a foundation. This works well for businesses that already have staff with good business social media skills.
By continuing to outsource your social media beyond your strategy, you’ll always know exactly how your social media presence will grow. You’ll be able to work with your social expert to include campaigns, promotions, and other business events.
Having a solid social strategy will also help build a cohesive brand on the platforms you use. As your audience becomes accustomed to your accounts, they’ll come to expect the same level of attention, generating trust and loyalty.
Stay on Top of Trends
If learning how to use a social media platform was a one-and-done thing, life would be a lot easier. However, trends in social media are changing all the time. From memes to video, understanding how trends affect your business and how you can take advantage of them is a big job.
By using the skills of an external social media expert, you can depend upon them to stay on top of trends. As a big part of their jobs, looking at trends and applying them for the benefit of their clients is part of what makes social experts such a great asset.
When your social media channels reflect current trends, you’ll better keep your audience engaged and come across as modern and in touch.
Better Engagement with Your Audience
Many companies see social media as a one-way system. They post content and think they’re done. But social media is social, it’s not a one-sided conversation.
Instead, you can use your social channels to genuinely connect and interact with your audience. This personalized communication helps to foster a much deeper and more loyal bond in customers.
Taking the time to respond to comments, messages, and mentions is almost impossible to fit in as a business owner. Instead, you can draw up communication guidelines and outsource your customer social media engagement.
Your social expert can direct you to any messages that need your personal input or advice and manage other messages themselves. This frees up your time and keeps your audience engaged.
Unaffected by Other Business Priorities
By taking on your brand’s social media channels by yourself, you’ll need to carve out a large amount of time. While this might work during quiet periods, what happens if you go to a conference for a few days? What happens when a busy time of year comes along?
Inconsistency in posting and engaging is a big reason that business social channels lose focus and have poor audience retention. By outsourcing your social media responsibilities, they are no longer affected by your changing business priorities.
Instead, your social media expert will stick to the content schedule no matter if you’re business is focusing on a launch or closed for Labor Day weekend.
Benefit from the Best Tools
From scheduling software to keyword research tools, there’s a lot of help that social media experts use to get the most out of each platform. While subscriptions to these tools are often too expensive for small businesses, social experts will already have access to them.
This means your social content will benefit from the best research and time management. As social media managers know what and how to automate as well as what needs specific attention, they can use tools to be far more efficient.
When you’ve got an efficient social media manager, it’ll take them far less time to complete tasks which means you’ll be paying less for their services.
Receive In-Depth Reports
You could post amazing content every single day but unless you’re reviewing reports on how well your social channels are doing, you won’t be able to tell if your efforts are in the right place.
The best social media managers will provide you with in-depth reports that show how well the strategy is working. You’ll be able to see click-through rates, engagement levels, and how your audience is growing.
If your business has gone from being mentioned once a month to being mentioned two hundred times a month, that’s a tangible result you’ll want to know. Reports show you how effective your social media is and if any changes are required.
Tactics Will Be Tested
By studying reports and social analytics, your social media manager can also test different factors to get better results. Testing is a highly skilled and time-intensive process that can be extremely beneficial if done well.
When you outsource your social media management, you’ll be placing this kind of responsibility in the hands of an expert. Instead of simply posting content and hoping for the best, they’ve proactively monitor results and test different variants.
Armed with the knowledge of what works best for your business and audience, they can refine the strategy and content until it’s spot on.
This also works well for testing out different platforms. Some businesses do better with Instagram Stories than Facebook Live while others might be better suited to Twitter or YouTube. With proper testing, nothing will be left to chance.
Outsource Social Media for Better Results and Efficiency
Poorly executed social media content can give a bad impression of your business and waste time and money. Using social media to its fullest business potential is a hard-earned skill and not something that many business owners can do efficiently.
When you outsource social media management, you’ll be harnessing the skillset, knowledge, and tools of an expert. Cheaper than hiring a dedicated social media employee, outsourced expertise can be adjusted to your goals and budget.
With their help, you can develop a social media strategy that’s specific to your business and your target audience. This means there’ll be no wasted effort in producing general content and instead your business will be visible where it matters.
If you’re looking to give your social media accounts a boost, get in touch with us today to see how we can help. We provide social media services that get results, fast.