With the modern era of business marketing and advertising underfoot, those who aren’t in the social media arena might as well pack it up and go home.
Social media marketing, especially on Facebook, grants you access to more consumers, media, and statistics no other advertising platform can even comprehend.
There are some old school business owners out there who don’t think they need to conform to the new online business world. However, the business uses of Facebook are so beneficial and effective; they’ll make any social media hater change their tune.
Business Uses of Facebook
Having a Facebook page for your business is one of the smartest things you can do. Before we get into how to create an engaging business page, however, let’s get you excited about all the perks that come along with it.
Intelligent Marketing Strategies
Marketing in the technologically proficient business world is tough. With the average consumer seeing something like 5,000 ads a day, it’s easy for them to see you for one second and forget you in the next.
However, some of the best business uses of Facebook can be found in the “Ad Center” and “Insights” pages.
The Insights page allows you to gather information on how your business page is performing. You can see your followers, page views, post engagements, actions on pages, etc. This is basically an assessment of your entire business page.
The Ad Center helps you take an in-depth look at your advertising strategy. From here you can create a targeted post based on who you want to see your ad. For example, you can choose people based on age, gender, location, interests, and more. This helps you get the biggest bang for your marketing buck.
After you run an ad, the Ad Center allows you to review how it performed. You can see post engagements, how many people saw it, and any actions on that post. This is an especially helpful tool as it allows you to see what works well and what doesn’t. Then, you can hone in on the top performers or keep experimenting.
Boost Brand Awareness
Having a presence on Facebook allows you to boost your exposure in a way few other platforms can compete with. Facebook allows you to get your name out there and entice people to follow your page.
This is one of the most consequential business uses of Facebook and there are several strategies to do it.
First, you can try the free option. Once your business page is complete (including a few posts) ask everyone on your friends’ list to like and follow your page. There’s an “invite” button where you can select all, you don’t have to ask everyone you know individually.
Allow a week for everyone to either like and follow you or ignore your invite entirely. Then, run a promotion in which any of your followers who share your page/post to their friends’ list are entered for a chance to win “X”. This will greatly boost your exposure without you spending a dime.
The second option, the one you would need to pay for, is Facebook’s ability to boost your post. You simply create a post or an ad and hit the “boost” button. Then, you will have the option of who you want to see your post and how much you want to spend doing it.
Interact with Past and Future Customers
Having a business page on Facebook allows you to be interactive with consumers.
By running contests and promotions, you’re asking people to engage with you. By posting articles and products and requesting feedback, you’re telling consumers you care about their opinions.
Get People to Your Website
Finally, one of the most advantageous business uses of Facebooks is the effect it has on your website traffic. You can use Facebook posts, whether boosted or not, as a way to get people to your actual website.
Tips for an Engaging Business Page
Now that you know all of the amazing business uses of Facebook, you need to know how to capitalize on them. You need to know how to make your business page a place people want to be. You need to know how to make an engaging Facebook page.
With something like 2.4 billion monthly users, you can’t afford to be boring. You need to capture the public’s attention and keep it on you.
Follow these 10 critical tips for an engaging Facebook business page.
1. Use Multiple Forms of Media in Your Posts
You absolutely must keep people guessing and entertained.
Use different forms of media to showcase your business and products. Remember to keep it light and not too “sales pitchy” or people will turn a blind eye.
Also pay attention to trends both in what people like and comment on, but also the best time to post. Accommodating these trends will help you reach the most people and get the best reactions.
2. Don’t Over-Plug Your Product and Services
This brings us to our next point. The best way to get people to stop following you is by being an advertising robot. Don’t over-plug your product!
We all have a friend that joined a pyramid scheme and suddenly their Facebook page was nothing but them pushing a product. They posted, they emailed, they shared. It’s was annoying, right?
We can guarantee they lost followers over it, perhaps even you. Don’t follow in their misguided footsteps. Be smart about plugging your product and do it modestly.
3. Get People Involved
One of the best business uses of Facebook is getting people involved. The more they interact with you and feel like they have an impact, the better.
For example, throw up a funny picture and give a couple of discount coupons to the people who create the best caption for it. Alternatively, throw out product or service ideas and ask for your followers’ opinions.
The more people invest themselves in your business, the more they’ll want you to succeed and share your business with others.
4. Give People a Reason to Follow you
As we suggested earlier, people see advertisements all day, every day. Therefore, you need to be different. You need to bring something else to the table and give people a reason to follow you.
Be funny, entertaining, and generous. Be approachable, responsive, and kind. Be personable.
5. Branding is Everything
Creating a recognizable brand is vital to the survival and success of your business.
You want people to know it’s you when you post immediately.
This means your profile and cover photos need to be easily recognizable as well as relevant to your business. It also means your logo and business name need to be unique.
6. Thoroughly Fill Out the “About Us” Section
Don’t skimp on the section that’s there to tell people about your business!
For some reason, people get lazy here and are either too vague or skip it entirely. However, this is where you can clearly and concisely answer consumers’ questions about who you are and what you have to offer.
Don’t get too wordy here, but make sure it’s clear. There’s nothing worse than going to an “about” page and being just as clueless as you were before.
7. Upload All of Your Videos and Photos to Your Page
In the online world, content is king.
Another one of the best business uses of Facebook is putting your stuff out there on display, but not in people’s faces. We realize it’s a pretty fine line.
However, by uploading all of your photos and videos onto your business Facebook page, you are providing potential customers plenty of insight into your business.
Add some within important posts, and others just by themselves with a simple title. However, don’t add them all at once or it will be overload!
8. Make Sure It’s a Business Profile
This may seem like an obvious tip, but make sure you have just added another personal profile page as your business profile.
People do it. Whether it’s because it’s easier or because they don’t know any better, we don’t know.
However, what we do know, is that they are shooting themselves in the foot. Facebook business pages have all the features and tools personal profiles don’t offer. It’s absolutely necessary to use a business profile!
9. Be Responsive
Make your customers feel important, heard, and taken care of. Be quick to respond to any questions, comments, and yes, even complaints by your followers.
This will endear them to you, as well as help them see you as a person, rather than a business. Maintaining a personal touch is the best way to stay on people’s good side.
10. Be Consistently Active
To fully capitalize on the business uses of Facebook, you must remain active on it.
If you are only posting once every other week, there’s a good chance people won’t see you at all. In fact, just because you post something, it doesn’t mean it’s going to show up in everyone’s feed, even though they follow you.
The more active you are and the more people interact with you and like your posts, the more likely they are to see you.
You should be posting at least once a day.
We’ve covered a lot today. If you’re new to the business uses of Facebook, or Facebook in general, it’s understandable that you may need extra help.
That’s what we’re here for, to help you be successful on Facebook.
Alternatively, if you have any more questions, we’ve got answers.
Good luck out there!
Famoid Blog – 2019